Jalal Ul Din Akhtar

Experience

• 

  Grape Technologies (Pvt.) Ltd.

  Feb 2021 - May 2022

  Role & Responsibilities as an ASO Growth Manager involve multiple steps that include:1- Generating Creative Ideas2- Competitor Research Analyst - Playing a key role in App & Game Planning through indeepth Market Research and analysis to make a feasibility report.3- With the Ability of an Innovative Mindset, Always active in Research & Development activities to implement new and creative strategies for better Results.4- Keyword Optimization for better Conversion Rate through Keyword Research, to Reach a Broader Audience.5- Playing a vital role by collaborating with the designing department and creating conceptive attainable Ideas for better user experience.6- Responsible for Quality & Assurance Testing to make the product more reliable.7- Drive Decisions and Implementations for better Results on the basis of Data Analysis.8- Responsible for Ads Monetization across different Networks Like Google AdMob, META, MoPub, and Unity9- App Promotional campaigns with target to achieve ROI & ROAS. Show less

  • ASO Manager & Performance Marketing

    Feb 2021 - May 2022

  • Junior ASO

    May 2021 - Oct 2021

  • Internship

    Feb 2021 - Apr 2021
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  Fiverr

  Jan 2022 - Aug 2022

  App Store Optimization Manager / Mobile Marketing

  (a) ASO Writing1- Market Research to target the trend and Competitor Analysis for a better approach to evaluating the Keyword Search terms.2- ASO Audit for a client to evaluate the Strength, weaknesses, and opportunities.3- Increase organic downloads with tricky ASO writing skills that will ultimately be helpful for better User Acquisition & Conversion Rate.(b) Account Manager1- Manage and Monitor Consoles for gathering the data to make appropriate decisions, on the behalf of Data Analytics.2- Responsible for main store listing to optimize the Product in App Stores.(c) Performance Marketing1- Paid acquisition across different platforms* App Promotion Campaign with Objective targeting for App Installs, Re-engagement and In-app Event Marketing.2- Budget & Bid Stratagist*Make the Digital Marketing Budget Plan Best Suited to the Current Scenario required for the Product Growth according to the client's budget and requirements.*When it comes to CPI there is a complete theory on how to compete with the national or international market. What are the mechanism and process behind every winning ad placement as a Publisher? What should be your Min bid to Maximum bid for getting the high eCPM User?Take all the precautionary measurements best suited for the client. Show less

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  Game District

  Sept 2022 - Jan 2024

  ASO Expert

  ► Conducted thorough market research to inform strategic planning and execution of ASO initiatives. Developed comprehensive plans for application updates, ensuring sustained growth and engagement.► Successfully increased the CTR of campaigns, reduced CPI, and significantly improved conversion rates. Achieved up to 200% ROI through data-driven decision-making and meticulous campaign management.► Managed and optimized multiple performance marketing campaigns across various platforms, including CPI, TROAS, and in-app events. Focused on key metrics such as ARPDAU and LTV to drive growth.► Used analytical tools including Google Firebase, Google Analytics, Play Console, Appsflyer, and Adjust to track and measure performance. Generated detailed reports to inform future strategies and decision-making.► Achieved significant growth and optimized key performance indicators (KPIs) for multiple products.► Consistently met and exceeded KPIs, resulting in quarterly bonuses for achieving targets. Recognized for my contributions to the growth and success of our products in terms of ROI. Show less

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  Webbuggs

  Jan 2023 - May 2024

  ASO Lead Consultant

  - As a Lead ASO (App Store Optimization) Specialist, I manage a team of around 12 members, including designers, developers, and ASOs, to ensure the successful execution of our game optimization strategies.- Implemented and managed ASO strategies while overseeing the entire business model. Worked on the overall execution of projects, ensuring optimal performance and growth. - Involved in various aspects of game development, from directing to story creation, level designing, and ASO. Ran marketing campaigns, developed monetization strategies, and managed game updates.- Achieved substantial improvements in user engagement and retention, contributing to the overall success and growth of our gaming products. Increased engagement time by 3x-4x and improved retention rates by 10-15%. Focused on data-driven strategies to enhance user experience and retention.- Played a crucial role in leading the startup through its initial phases, overcoming challenges, and establishing a solid foundation for future growth. Show less

• 

  Pentabit Labs

  Apr 2024 - Dec 2024

  Senior Marketing Executive

  As a Senior Marketing Executive and Product Growth Owner, I drive the overall growth of diverse app-based products across multiple business models, ensuring sustained performance and innovation. My expertise spans free-to-play, subscription, and hybrid monetization strategies, including IAA (In-App Ads), IAP (In-App Purchases), and subscriptions.Key Responsibilities and Achievements:Spearheaded growth strategies for apps such as:"Wazzup" (free-to-play model) in collaboration with co-publisher Voodoo."Parkpnp" (subscription-based model), a platform similar to Airbnb, is designed for listing and renting parking spaces.Worked with top co-publishers, including Rocket Studio, Apero Studio, and Ikame, to maximize app success.Managed user acquisition (UA) campaigns across multiple channels:- Apple Search Ads (ASA)- Google Ads- Mintegral- IronSource- Meta (Facebook/Instagram)- TikTok AdsCollaborated on developing and optimizing a custom ad SDK, Apps Kit SDK, to enhance ad integration and monetization.Delivered data-driven strategies to boost revenue, engagement, and retention while optimizing ad placements and in-app experiences. Show less

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  Apps Kit SDK

  Apr 2024 - Dec 2024

  Senior Manager of Product Growth and Business Development, APAC