Jose Serra

Experience

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  Calywire Inc.

  Oct 2015 - Jan 2016

  Social Media Coordinator

  •Supported content creation, graphic design, community management, and reporting for e-commerce brands and Kewpie.•Wrote blog posts and supported product shoots for social content.

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  The Sixth House, INC

  Jan 2016 - Jul 2016

  Community Manager + Executive Assistant

  •Contributed to social content strategy and graphic design for both brand and artist clients (ex: Estrella TV, Gloria Trevi, Chiquis and Anahi)•Assisted agency president and founder with artist management and administrative needs.

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  Casanova//McCann

  Aug 2016 - Mar 2018

  Social Media Manager

  •Managed US Hispanic handles for Covered California (community management, content planning, paid social support, reporting).•Led social strategy, campaign, and influencer efforts for California Lottery; assisted on ad-hoc social needs for Chevrolet and Nestlé.•Mentored 1 social media intern + Jr. Community Manager.•Assisted on new business pitches.

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  Campbell Ewald

  Mar 2018 - Mar 2020

  Sr Community Manager

  •Trailblazed Kaiser Permanente as the 1st healthcare brand to launch a TikTok UGC campaign during COVID, with 8B views.•Led monthly social editorial calendars for both general and US Hispanic markets for Kaiser Permanente (from brief, ideation, content review, post copy, to scheduling via Percolate).•Implemented organic and paid content strategies for regional and national advertising campaigns.•Leveraged social listening to identify community conversations, trends, and influence content creation. Show less

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  MyDailyChoice & HempWorx

  Mar 2020 - Oct 2021

  Social Media Manager

  •Grew community by 65% through consistent social first campaigns, always on, and community tactics.•Established the 1st enterprise social media strategy and executed across 6 in-house wellness brands (ex: HempWorx).•Directed RFP process for social media management tool + implemented Khoros within the organization.•Managed 1 Community Manager (social customer care) and 1 Social Content Creator.

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  Movers+Shakers

  Oct 2021 - now

  •Significantly grew the Target business YOY + expanded agency partnership via social AOR win.•Led strategy for multiple social first / culturally relevant campaigns, reactive, and always on efforts; this garnered over 1B impressions (ex: Target, e.l.f., Vista, Arm&Hammer, Dr. Squatch).•Pioneered emerging platform strategy for e.l.f., as they became the 1st beauty brand to launch on BeReal.•Impacted new business through social strategy, team guidance, sharing capabilities, and RFP presentations.•Enhanced reporting by translating data into stories + insights.•Mentored + managed a team of 3 Jr Social Strategists throughout the years.•Developed, trained, and implemented department’s strategy process (trend sourcing for reactive, research/insight mining, writing briefs).•Managed resourcing for direct reports.About Movers + Shakers:•#1 Fastest-growing agency (Adweek)•Most Innovative Companies in the World (Fast Company)•#78 Fastest-growing company in America (Inc. Magazine)•Gold Small Agency of the Year, Media (Ad Age) •150+ BILLION views on TikTok.•"The TikTok whisperers." -Glossy•Movers+Shakers is a disruptive creative agency on a mission to spread joy. By connecting brands to culture, we drive brand love. See our case studies across social (FB, IG, YT, TikTok, Triller, etc.) at www.MoversShakers.co Show less

  • Associate Strategy Director

    Dec 2022 - now

  • Sr Strategist

    Oct 2021 - Dec 2022