
Rajeev Gandhi
Business / Marketing Analyst, RF Infrastructure Specialist, RF Engineering Specialist

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About me
Senior Group Product Manager @ TD | Digital Product Management | Passionate about launching new digital capabilities
Education

University of Waterloo
-Bachelor of Applied Science (B.A.Sc.) Computer Engineering (Honours Co-op program)
Schulich School of Business
-MBA Specializations in Strategy & Marketing
Experience

Bell Mobility & Bell Canada
Jan 2001 - Jan 2006Business / Marketing Analyst, RF Infrastructure Specialist, RF Engineering Specialist• Managed the product development of 3 new services under the Bell Sympatico brand for music and games• Developed product strategy / roadmap with marketing managers and evaluated new Sympatico opportunities• Worked with RF Engineers to optimize cellular coverage for new Cell Tower designs• RF network prediction tools to provide coverage predictions and created a Competitive Threat Map to overlay the cell network coverage of rival providers• Completed next generation cell phone testing for connection reliability and user interface accessibility Show less
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Suncor Energy (formerly Petro-Canada)
Sept 2006 - Dec 2006Business / Marketing Analyst• Successfully launched a new product under the Petro-Canada retail brand: Petro-Canada Mobility• Developed the business model and pricing strategy for this new product• Evaluated the potential customer base and analyzed the marketing strategy for target customers• Partnered with the internal Promotions team for creating ways to drive awareness and promote the new product, such as Petro-Points incentives, giveaways, reward offers

Symcor Inc
May 2007 - Sept 2009Senior Product Analyst• Supporting Symcor’s strategic objective of US business expansion in payments processing• Managing relationships with internal Sales and Solutions Consultant teams, providing market intelligence & competitive data analysis to facilitate new business growth• Responsible for Fraud & Loss Prevention Services, reporting to the Director of Product Management in Canada• Supporting the Fraud service offering, working with client banks to evaluate their future loss prevention needs
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InCode Telecom Group (part of Ericsson Canada)
Jan 2011 - Jul 2011Strategy Consultant• Consultant in the Business Strategy Group for telecom clients (major telcos, MVNO’s, telecom investors)• Strategy and implementation client engagements include: Development of business plans, financial modeling, market strategies, research studies and metrics development• Mobile Device Management (MDM), Machine to Machine (M2M), Cell Tower study, Spectrum strategy• Member of the Device Practice, responsible for keeping current with the latest mobile device trends, industry partnerships and new consumer electronics Show less

Symcor Inc
Jul 2011 - Jan 2016Product Manager• Selected onto "Growth" team tasked with productizing new services outside core business --> Agile project management methodology with rapid sprints for requirements / use cases / development --> Building "Proof of Concepts" through partnership with our Architects and Technology teams, supported by Project Management, Finance, Business Analysts and Graphics Designers --> Aggressively embracing all things digital in our technology and service roadmaps, working on RFP responses ($10-$30M annual opportunities) that speak to the future of our digital capabilities• Cheque processing services, responsible for payments products in exceptions, fraud, chargebacks, tracing • Managing the fraud review portfolio, generating $5M revenue annually across 4 major Canadian banks• Leading a decommissioning project to shift 2 major Clients off a legacy platform - $1.5M annual savings • Management of product P&L's, working on RFP’s, and presenting strategic recommendations to senior leadership team on new revenue opportunities• Keeping informed of industry trends & competitive landscape to feed product roadmaps Show less

TD
Feb 2016 - Sept 2021- Launched TD Card Controls, giving customers control and confidence through self-serve digital featureshttp://td.mediaroom.com/2019-09-17-TD-gives-cardholders-control-and-confidence-with-first-in-Canada-security-feature-for-credit-cards- Owner of the Credit Cards digital experience on the TD Mobile App, including the introduction of new features and enhancements- Standing up a new Mobile Pod, serving as an interim Product Owner and leading a full agile team- Ongoing prioritization of the product roadmap with alignment from business partners to unlock maximum value for customers and shareholders- Championing the new agile delivery planning model to build a strong backlog of work for development team- Working closely with the team to define requirements, story mapping, drafting epics / stories, and actively participating in the agile development process- Owner of the credit cards digital experience on the TD Mobile App Show less • Leading new digital / innovation product launches relevant to the Everyday Banking (EDB) business• Launched TD Fraud Alerts - a unique capability enabling 2-way SMS between TD and its customers --> Business Case, Advisory Panel market research, Vendor contract, Legal & Compliance sign-off --> Support to creative agency on Digital Marketing: TDCT.com banners, Website updates, Iconography Video --> Targeted Marketing campaign to 5M+ customers: Email, EasyWeb prompts, Bank Statements --> Social Media (Facebook, Twitter), Blogger campaign, In-Branch & ATM screens, EasyLine IVR --> Winner of Executive VP's "Big I" Innovation award• Led the strategy and roadmap for TD to introduce digital global money transfers --> https://www.td.com/ca/en/personal-banking/how-to/bank-accounts/international-money-transfer/ --> International Remittance launched in July 2019 as the TD / Western Union partnership --> POC, market research, focus groups, deep-dive with remittance players, technology estimates --> Agile methodology to build out the story map with personas / themes / epics / user stories and prioritization of sprints to create a backlog for development• Co-Leading a project with Digital Channels to deliver TD Service Alerts (E.g. balance & transaction alerts)• Building EDB's strategy for Digital Conversations (Chatbots) & Money Movement (Global Remittance)• Led a department 4-week Patent Invent-a-Thon challenge to foster innovative thinking (100+ participants)• Recognized for being named on 2 TD filed patents related to bill payments (user interface patents) Show less
Product Manager - TD Mobile App (Digital Channels)
Apr 2018 - Sept 2021Manager - New Product Development & Innovation (Everyday Banking)
Feb 2016 - Apr 2018

Thomson Reuters
Sept 2021 - Mar 2023Senior Product Manager• People manager, leading a small team of product managers and multiple agile teams to stand-up the New Sales online digital experience for Thomson Reuters' tax & accounting research products (B2B space)• Collaboration with Business, Marketing, UX/UI, Back-Office Operations, Governance & Control, etc• Develop and actively maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for customers and stakeholders• Creating a comprehensive product vision, strategy, roadmap, and setting key business objectives (OKRs)• Leveraging customer insights from user experience research and analytics to iteratively drive continuous solution improvement Show less

TD
Mar 2023 - nowSenior Group Product Manager - Innovation Acceleration (Enterprise Innovation)Focused on rapid product development and launching new products / services using emerging technologies."Big I" innovation.
Licenses & Certifications

Pragmatic Marketing Certification (PMC)
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