Jesper Löfstrand

Experience

• 

  Sembo - Stena Line Travel Group AB

  Sept 2014 - Dec 2016

  Online Marketing Specialist

  Sembo is part of Stena Line Travel Group AB, one of Sweden’s largest travel corporations within the rapidly growing field of leisure travel. The headquarter is located in Helsingborg with over 100 employees in Sweden, Denmark, Germany, and Spain (Palma de Mallorca). Responsibilities: SEOSEM/PPCAdwords and AnalyticsRunning meta search campaigns. Conversion rate optimisationAffiliate marketing

• 

  Telavox

  Jan 2017 - Apr 2018

  Telavox develops world-leading communications platforms with solutions for smart and efficient telephony, PBX, chat and much more. Regardless of whether it involves an entrepreneur-driven startup or a giant among giants, Telavox contributes to making companies more transparent, efficient and accessible. Responsibilities: B2B Lead generationMarketing AutomationCRMStrategic planning & analytics Telavox develops world-leading communications platforms with solutions for smart and efficient telephony, PBX, chat and much more. Regardless of whether it involves an entrepreneur-driven startup or a giant among giants, Telavox contributes to making companies more transparent, efficient and accessible. Responsibilities: SEOSEM/PPCConversion Rate Optimization Marketing Automation

  • Acting Marketing Operations Manager

    Oct 2017 - Apr 2018

  • Online Marketing Manager

    Jan 2017 - Apr 2018
• 

  Doggy AB

  May 2018 - Jan 2022

  Digital Manager

  Doggy AB is Sweden’s largest manufacturer of dog and cat food. We offer healthy and natural animal food, prepared in the Swedish manner, in twenty different markets.My role is to drive the digital growth of our brands together with brand managers and business unit managers. Primary responsibilities:- Establish, and execute, digital marketing strategy for all brands on Swedish and German markets- Establish, and follow up on, KPI's for each brand to ensure we hit growth targets- Development of brand websites on all markets- SEO and content marketing projects- Lead innovation projects within marketing and e-commerce Show less

• 

  Sunbird

  Jan 2022 - Jan 2023

  Head of Marketing

  Sunbird is a performance driven web agency focusing on results and long-term partnerships with our clients. As Head of Marketing my role is to drive the strategic as well as the tactical agenda for our clients. I am also involved in the recruiting process of new employees.

• 

  Åhus Beach AB

  Jan 2023 - Jul 2023

  Market Expansion & Digitalisation

  Åhus Beach Handball Festival is Europe's largest beach handball event and Åhus Beach Soccer is Sweden's largest beach soccer tournament.My responsibilities are:- Lead the digitalization project- Establish go-to-market strategy for new markets

• 

  KNATTIS

  Jul 2023 - now

  Co-Founder

  Co-founder of KNATTIS, a Swedish e-commerce store serving parents with kids who are about to start, or have started, potty training their kids. We offer education, support and products with the sole purpose of turning the often dreadful and stressful process of potty training into something joyful and fun.

• 

  Fortnox AB

  Feb 2024 - now

  Marketing Strategy Lead

  Fortnox is Sweden's leading provider of web-based business systems for companies, associations, and accounting and auditing firms. The starting point is modern and efficient online invoicing and accounting software. In addition, Fortnox offers a wide range of programs and services that simplify the everyday life of entrepreneurs, including payroll software, CRM, time reporting, financial services, and hundreds of integrations with various front and back-end systems such as cash registers, web shops, and work order systems.As a Marketing Strategy Lead at Fortnox, I am responsible for developing and implementing sales-driven marketing strategies. I lead a team consisting of marketing project managers and graphic designers, and together we create, execute, and evaluate marketing plans and campaigns to increase our customer base and enhance license revenues. By working closely with the product and sales departments, I ensure our initiatives reach the right audience and meet business objectives.My key responsibilities include:- Creating and driving campaigns based on KPIs- Leading and developing the team- Participating in cross-functional forums and projects- Staying updated on product changes and optimizing communication- Coordinating between the marketing department and external agencies- Managing budgets and tracking project follow-upsWith over 10 years of experience in online sales- and marketing, I have developed a strong strategic and business-driven approach that ensures effective and value-creating marketing initiatives. Show less