Riya Chopra

Experience

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  TOYOTA OF PLANO

  Aug 2017 - Aug 2018

  Customer Relations Intern

  • Maintained and refined customer information database, accelerating employee response times and boosting customer satisfaction• Resolved customer inquiries, optimized call flow processes, and aligned sales representatives’ assignments and appointments • Actively augmented my financial and marketing knowledge of the automotive industry through peers and mentors

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  RealPage, Inc.

  Jun 2019 - Aug 2019

  Operations Analyst Intern

  • Performed data analysis to streamline internal information for the Engineering Operations and QA teams, advancing overall team performance• Increased Engineering Operations team’s efficiency through the ideation and development of a process catalog with optimal data entry practices• Engaged in bi-weekly business review meetings with my team to expand my knowledge of the business and suggest future developments for the company's vision

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  VMware

  May 2020 - Aug 2020

  Inside Partner Business Manager Intern

  • Spearheaded an initiative to elevate internal pipeline hygiene by 20% using Tableau, Salesforce, Word, Excel, enhancing sales processes• Launched a Partner Recognition Program to strengthen partner relationships; selected 5 of 5,200 partners through industry trend and data analysis• Collaborated with Events Planning team to organize and market a summer event for our partners

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  InLieu

  Aug 2020 - Dec 2020

  LIFT Student Consultant

  • Crafted a data-driven marketing strategy for inLieu LLC, to elevate brand awareness and strengthen the existing customer base using Domo BI software• Designed and executed 15 customer interviews to provide UI/UX recommendations on inLieu LLC application design and functionality improvements• Researched macro trends in the gifting and donation industries to further recommend strategic improvements for the non-profit based on the relevance of sustainable giving to various target markets

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  BlueCats

  Aug 2020 - Jan 2021

  Business Analyst Intern

  • Utilized HubSpot CRM to lead the development of the business’ CRM platform, aimed at strengthening internal productivity; established workflow automation and pipeline design for two teams through CRM• Conducted market research within the construction and food processing industries to identify 10 qualified leads for the business' RTLS (Real Time Location Systems) that enable high-precision live time tracking through tags

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  Dell Technologies

  Jan 2021 - Jun 2021

  LIFT Student Consultant

  • Executed 10 customer interviews with Generation Z students to provide data-backed recommendations to Dell’s Executive Sustainability Team, enabling the business to pursue market differentiation aligned with Generation Z’s interests• Conducted market research on Generation Z’s sustainability consumer behavior and a competitor analysis to identify business gaps and opportunities

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  Texas McCombs School of Business

  Jan 2021 - Aug 2021

  • Led 12 study group facilitators by curating academic guides for student learning and objective setting• Developed bi-weekly training opportunities for facilitators to further interpersonal and organizational skills, consistently improving upon the tutorship program strategy through feedback from my network • Mentored students by equipping them with valuable academic resources, gathered through domain knowledge of the school’s policies and procedures• Collaborated with 11 academic advisors through Microsoft Outlook and Teams to resolve over 30 student concerns as a communication liaison and foster collaboration.

  • Student Learning Coordinator

    Jan 2020 - Aug 2021

  • Peer Advisor

    Jan 2021 - Jun 2021
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  Capital One

  Jun 2021 - Aug 2021

  Business Analyst Intern

  • Analyzed over 8,000 consumer data sets using SQL and data visualization to determine pain points of auto loan customers with negative loan equity • Examined profitability KPIs and characteristics of negative equity customers during recessionary periods to conclude that business processes were optimal

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  Capital One

  Aug 2022 - Mar 2024

  Business Analyst

  • Developed and presented monthly comprehensive reports to the Auto Refinance executive team, which provided insights into KPIs and industry trends• Designed, analyzed, and executed a thorough credit and marketing strategy for Capital One’s premier refinance segment, resulting in a 58% reduction in direct mail costs and an increase in the net present value of refinanced loans• Partnered with CreditWise, Capital One’s credit monitoring tool, to research the influence of cross marketing refinance through CreditWise emails, leading to a 16% increase in refinanced loans• Developed and monitored a credit market test to enable deficient auto loan customers to negotiate a settlement, resulting in a 10% increase in auto loan settlements for the business• Collaborated with a team of process and product managers to develop and launch 7 digital communications for the loan servicing business, decreasing annual letter costs by $450K and increasing digital outreach by 28%• Implemented a contact frequency test for the auto loan servicing business through SQL data analysis skills and analytical acumen; increased contact frequency resulted in a projected $5 million increase in annual auto loan recoveries• Participated in two recruiting events for Women in Tech at The University of Texas at Dallas Show less

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  Michaels Stores

  Apr 2024 - now

  Business Analyst @ MakerPlace by Michaels