Rahul Chopra

Experience

• 

  Countdown Supermarkets

  Mar 2005 - Apr 2007

  Sales Assistant

  AchievementReceived Excellence in Customer Service Award given to employees who provide outstanding service to every customer and gain a 100% Mystery shopper result.

• 

  Overland Footwear Group (Merchant 1948, Overland, and Mi Piaci)

  May 2007 - Nov 2008

  Salesman

  Achievement Awarded Salesman of the year for 2008 achieving the highest Sales and Accessories budget overall in New Zealand.

• 

  Golden Grand Trading

  Feb 2009 - Sept 2013

  Marketing Manager

  Key Responsibilities:• Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment.• Manage all aspects of print production, receipt and distribution.• Managing the production of marketing materials, including leaflets, posters, flyers, and newsletters.• Creating Sales and Marketing plans with a strong client base and consistent revenue stream.• Consulting stakeholders about campaign requirements and objectives.• Developing unique ways to grow the business with customers and provide solutions to management.• Leading promotional activities to expand the business to 4 cities – Auckland, Hamilton, Wellington and Tauranga.• Pricing Management Show less

• 

  Fonterra

  Jan 2010 - Aug 2012

  1. Customer Strategy and Pricing Team 2. Global Sales NZ Team3. Customer Interaction Co-ordinator – NestléSome of the Projects:• Worked with several Account Managers and the strategy team to enhance our relationship with key customers like Coca Cola and Nestle.• Worked alongside the Corporate marketing team at Fonterra to re-brand the products and services to respond to the evolving customer needs.• Customer Value Management • Negotiating EU Butter Quota rounds• Development of Customer Strategy and Business Plans • SAP specialist • Coordinating the use of Business Intelligence Software Bloomberg• Complaints Management Specialist, which involved working with clients and staff to overcome conflict to provide quality customer interaction. Show less

  • Lactose Operations Coordinator

    Jan 2012 - Aug 2012

  • Business Graduate

    Jan 2010 - Jan 2012
• 

  The University of Auckland

  Jul 2012 - Nov 2013

  Teaching Assistant

  • Supervise and assess student projects during their final year.• Advise students on development of their personal and business competencies.• Marking exams and assignments.

• 

  Fisher & Paykel Appliances

  Sept 2013 - Nov 2013

  Sales Strategy Associate (Internship)

  The overall focus of this 3-month Internship was to develop Marketing and Sales Strategy for launch of Fisher & Paykel Appliances in the Indian and Chinese Market. Key Responsibilities: • Recommend changes in products and services to meet the needs and wants of the market.• Develop distribution strategy with recommendations of channels and intermediaries. • Analyze competitors, regional differences and market segments to make recommendations on entering and scaling up in India and China. • Develop competitive analysis for new products, promotional activity and pricing.• Assist the sales strategy team in developing promotional strategies that are consistent with brand strategies. • Work collaboratively with existing resources in India and China to make sure all the needs and wants are fulfilled. • Ensure appropriate resources are identified for an effective and efficient sales and marketing execution plan . Show less

• 

  New Zealand Institute of Studies (NZIoS)

  Apr 2014 - Sept 2015

  Marketing Lecturer

  • Provided high quality input to the Business School's undergraduate, postgraduate, professional and in-company programmes in the area of marketing.• Developed external links with industry, commerce, professional and academic bodies as appropriate.• Developed flexible strategies for teaching, learning and assessment.• Adopted a scholarly approach to the development of marketing as a subject discipline.• Undertook research with colleagues, of a level and quality that will result in regular publication in internationally-rated journals.• Maintained a professional standards and expertise by a process of continuing personal and subject development. Show less

• 

  Juken New Zealand (JNL)

  Apr 2014 - Mar 2016

  Strategic Marketing Specialist

  • Manage and coordinate all marketing, advertising and promotional activities including digital marketing, communications, brand management and category specific marketing. • Develop cost effective strategies with senior management and lead the process from idea generation through to producing marketing material and implementation.• Work closely with various advertising/design and media companies like Traffic, MediaWorks, TVNZ and AGM Limited. • Negotiate national and international agreements with key clients like Bunnings and ITM.• Communicate and liaise with regional field sales teams to report on account performance and category data in addition to translating these insights into account plans.• Produce and create marketing material for national and international marketing campaigns (i.e. catalogues, direct-mail, radio, television, magazine, etc.)• Evaluate the financial aspects of product development, such as budgets and return-on-investment.• Provide a full brand & category situational analysis and develop key strategic recommendations.• Coach, lead and motivate a high performing team, supporting individuals to achieve KPIs.Key Achievements• Lead the companies first ever Digital Marketing Campaign with an optimum mix of Email , Social Media , Website and Google AdWords strategy.• Lead the South East Asia, Europe and USA market exploration and development project working closely with NZTE, distributors, market intelligence companies and senior management. • Lead the team in several successful National and International expos working closely with strategic business partners.• Lead the project of creating companies first ever organized CRM system to help manage relationship with customers.• Lead the development of company’s new website and product brochures with improved appearance and information search while staying within the budget. Increased the number of visitors on the company’s website from 800 to 5000 a month. Show less

• 

  Affordable Marketing Solutions

  Jan 2016 - now

  Small Business Marketing Expert

  - Website creation and management - Google AdWords strategy and execution - Social Media Marketing strategy and execution- Email Marketing strategy and execution- Brand creation and management- Content creation and management

• 

  Millennium Hotels and Resorts

  Mar 2016 - Feb 2017

  Marketing Manager

  • Executing targeted marketing campaigns for 20 hotels nationally across all channels – Television, Radio, Digital, Social and Print. • Leading the Rebranding and Relaunch of 2 new hotels to New Zealand market. • Implementing tactical social media plans to build engaged online communities. • Leading the planning and implementation of digital strategy including, Email Marketing, Content Marketing, SEO, SEM, Re-Targeting and Global Website Management.• Leading CRM project to drive repeat-customer business, member acquisition and engagement.• Managing all stakeholders for branding, sponsorships and hotel specific strategies. • Developing distinctive food, beverage and entertainment offerings and targeting the desired customer base. • Doing active market research and cost vs benefit analysis for ensuring marketing activities are accountable for driving sales and other financial KPI's.• Leading the management of Global loyalty programme to drive sales targets, customer behaviors and generate information which can be used for business improvement. Show less

• 

  Auckland Tourism, Events & Economic Development (ATEED)

  Apr 2016 - now

  Programming Team and Dance Mentor

  Part of the organizing team who put together one of the biggest festivals in NZ - Auckland Diwali.Auckland Diwali attracts over 60,000 people every year in October on Queen Street, Auckland.Key Responsibilities:- Mentor dance teams so they are able to showcase their best performance on stage.- Come up with a diverse program for various stages.- Put together a schedule for close to 1000 performers over 2 days.- Work closely with some key sponsors to make sure all their requirements are met.- Work with media outlets to make sure we are getting adequate promotion for the event. This is a contract part time role, generally from April each year till October. Show less

• 

  KPMG New Zealand

  Feb 2017 - Jan 2018

  Marketing and Communications Consultant

  • Lead for content marketing with a focus on both online and offline content creation to stimulate awareness and engagement with KPMG brand and services.• Plan and Implement communication strategy in variety of channels – email campaigns, strategic documents, media releases and creative advertising. • In charge of creating and implementing strategic marketing plans including market research, digital and social strategy, print advertising and media recommendations.• Plan, prioritize and evaluate all internal and external campaigns with creative studio, digital agencies and project sponsor to make sure we are meeting expected ROI targets.• Project manage bespoke initiatives by creating and executing project plans, including deadlines, budget, vendor coordination, status updates, approvals and final delivery.• Strategize and lead specific events, sponsorships and PR activity for KPMG. Show less

• 

  Mount Roskill Grammar School

  Jan 2019 - Jan 2022

  Commerce Teacher and Marketing Lead

  Compassionate, creative and effective classroom teacher focused on inspiring young minds to achieve great things.- Well versed in both classroom and online technology used for education. - Equally effective whether performing independently or as a member of a teaching team. - Areas of expertise - Business studies, Economics, Financial Education- 1st Eleven Football and Cricket Manager along with teacher Incharge of Young Enterprise. - Social Media, Events, Content Creation and overall profile building for the school. Show less

• 

  Pakuranga College

  Jan 2023 - now

  Head of Department

  I cannot teach anybody anything; I can only make them think.