Ellis Matthew Tan

Experience

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  SL Agritech Corporation

  May 2017 - Aug 2017

  Marketing Intern
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  Zark's Burgers

  Dec 2017 - Apr 2019

  Marketing Assistant

  • Provided marketing support for newly opened 20 branches.• Handled nationwide and local store marketing of over 50+ branches.• Developed and implemented promotions, and campaigns for Zark’s Burgers• Created, completed, and compiled data analysis of all store promotions.• Handled events, publicity, and product launches.• Worked hand in hand with graphics designer, social media content creators, and video editor for all social media content.• Made layouts of offline and online marketing collaterals for all-around use of Zark’s Burgers. Show less

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  Movie Stars Cafe

  Apr 2019 - Oct 2019

  Marketing Officer

  • Created, developed, and implemented promotions and campaigns.• Handled and supervised social media content and post schedules.• Established partnerships with various companies for promos and activities.• Conduct B2B selling of the event area to multiple clients and partners.• Oversee all booked events and parties.• Assisted in ad hoc requests from management (Marketing assistance to MNL48)

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  Dohtonbori

  Nov 2019 - Aug 2020

  Marketing Officer

  • Opened a brand new concept, Karayama, at SM North Edsa last January 30, 2020.• Created, monitored, and provided data analysis for Dohtonbori and Karayama's nationwide and local store marketing promotions.• Oversaw all marketing collaterals for both brands.• Established partnerships with various companies for local store marketing and nationwide promotions.• Participated in product development for both brands.• Assisted in shifting from on-site restaurant to mobile due to pandemic restrictions (2020).• Conducted B2B Sales for private events, bulk orders, and partnerships. Show less

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  ORION CEPHEID INC.

  Dec 2020 - May 2021

  Marketing Officer

  • Oversaw social media postings and handled social media sites (Facebook, IG, Twitter)• Supervised partnership proposals for promotions and campaigns• Constantly monitored competitors for data analysis and planning• Created promotions for products in the store and supervised all marketing collaterals

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  SM Supermalls

  Nov 2021 - Apr 2023

  Marketing Officer

  • Spearheaded seasonal campaigns such as Christmas, Valentines, Mother’s Day, vaccination programs, and mall-wide sales. Including budget planning, and marketing plan for the business year• Organized more than 50 company-initiated events and paid events within the mall area (New Year Countdown, Parades).• Oversaw special events at the mall such as flash mobs, photo and video shoots, CSR events, and government-initiated events• Facilitated brand and branch openings• Created and maintained rapport with mall tenants to ensure amicable partnerships between the mall and the brands.• Worked as an in-house graphics designer. Creating, and translating existing artworks to fit the mall image• Conceptualized, planned, and executed mall-initiated layouts, and social media posts for special holidays and events (e.g., Father’s day, Valentines, Trendy topics)• Handled the team’s payables for every company expense. Show less

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  Asahi Electrical Manufacturing Corportion

  Dec 2023 - Apr 2024

  Marketing Supervisor

  • Handles all digital marketing and online shops of Asahi Home Appliances (Meta, Tiktok, Shopee, Lazada)• Oversees all paid online and offline advertisements• Conceptualizes all social media posts including promotions, product launches, events, sales, and trends• Facilitates exhibits and events joined by Asahi (internal with dealers, and external events)• Oversees partnerships and influencer marketing for company-wide collaborations (Tiktok, Influencers)• Facilitated the revamping of Asahi’s Jingle via lyrics suggestion and searching for composers• Handles all online and offline campaigns (Sale, Promo, Bundle) Show less

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  Teishoku Dining Concepts Inc.

  May 2024 - now

  Marketing Supervisor / Brand Lead

  Assigned as the brand lead for restaurant brand: YAYOIHandles nationwide and local store marketing for YAYOI.Preparation and execution of a yearly marketing calendar including product launches, promotions, and digital contentFacilitates monthly product launches including photoshoot, R&D, and spiel guides.Monthly marketing merchandise audit on all branches.Direct coordination with artist and Japan principal team for all marketing collaterals.End-to-end process of marketing collateral production and delivery. Show less