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Priyadarshini Mandal

Priyadarshini Mandal

Content Writer

Followers of Priyadarshini Mandal1000 followers
location of Priyadarshini MandalDelhi, India

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  • Timeline

  • About me

    Senior Copywriter | Content Specialist | Creative Strategist

  • Education

    • Goethe Institut Max Mueller Bhavan

      2010 - 2013
      Goethe-Zertifikat A2: Start Deutsch 2 German Language and Literature

    • SCDL, Pune

      2007 - 2009
      Post graduate Diploma in IT Computer Science; IT A

    • Red Roses Public School

      1989 - 2003
      Higher Secondary

    • College Of Vocational Studies

      2004 - 2007
      Bsc(H) Computer Science Science Stream Second Division

    • Simplilearn Alumni

      -
      Certificate in Content Marketing Content Marketing 81 percent

  • Experience

    • Yatrik.com

      May 2007 - Mar 2009
      Content Writer

    • VAngelz Technologies

      Jan 2008 - Jan 2008
      Content writer

    • SEOgist.com

      Mar 2009 - Dec 2010
      Sr. Content Writer and Promotion Executive

      SEOgist is an Internet marketing company that provides SEO consulting services.

    • (Quasar) Possible Worldwide - A WPP Company

      Dec 2010 - Feb 2012
      Content and Social Media Manager

      PWW is a well known name in online media.It is the known to be the 8th largest digital media industry with outfits across the globe. The position of Content and Social Media Manager is entrusted with managing digital content for brands like Kingfisher, Reliance, Skoda, Chevrolet, LnT, Panasonic, Airtel, Ministry of Tourism India. Key Accounts: Kingfisher, Reliance Mutual Fund, Skoda, Chevrolet, L&T Insurance, Panasonic, Airtel, Ministry of Tourism, Eureka Forbes, Religare, Bharti AXA, Microsoft Show less

    • Spiider

      Feb 2012 - Feb 2014
      Manager, Digital Content

      Spiider is one of the ventures of Concept Group specializing in Digital Media. A one-stop shop for brand building ideas in the online space, veteran in building, maintaining and managing online reputations. The responsibilities of Head, Content involves standardizing, curating and documenting the content in any form suitable for online media. I am also entrusted to harness Social Media in order to work upon the brand penetration, improving sales and making a mark. Conceptualizing ideas and strategizing the route and implementation of projects is also a part of the profile.Key Accounts: GMAC India, Barclays, Elica India, State Bank of India, Bank of Maharashtra, USHA Lexus, MTS Show less

    • Pulp Strategy

      Feb 2014 - Dec 2017
      Sr Copy Supervisor

      A full-service marketing agency that believes in content worth talking about. The job required managing a team of excellent content creators and working towards amplifying the impact of content with concrete strategy and planning.

    • PMG Asia Pacific Pte Ltd

      Dec 2017 - now
      Manager, Creative Services

      PMG is a leading experiential marketing agency. As Manager, Creative Services, I conceptualize impactful experiences in the form of events, brand activations, direct mailers etc. The idea is to convey, convince and communicate without saying much.

    • Freelance

      May 2021 - now
      Independent Content Consultant

  • Licenses & Certifications

    • The Goethe-Zertifikat A1: Start Deutsch 1

      Goethe Institute: Common European Framework of Reference for Languages.

    • Content Marketing Foundations

      Simplilearn

  • Honors & Awards

    • Awarded to Priyadarshini Mandal
      BE Awards by ABP News for Philips Aquatouch Integrated Campaign ABP News 2014
    • Awarded to Priyadarshini Mandal
      Effective Marketing Communication Awards for Intel #TimeforNew Campaign BE Awards by ABP News 2014 The Need: Intel wanted consumer preference created for Intel powered devices in the rapidly growing hand-held device category which suffers from increased commoditization. The challenge was to drive conversations across consumer touch-points and superior meaningful experiences around the feature rich Intel-based hand-held devices at retail. The Solution: Art met technology and delivered superior device experiences and a new kind of learning sparked conversations. Parents want their… Show more The Need: Intel wanted consumer preference created for Intel powered devices in the rapidly growing hand-held device category which suffers from increased commoditization. The challenge was to drive conversations across consumer touch-points and superior meaningful experiences around the feature rich Intel-based hand-held devices at retail. The Solution: Art met technology and delivered superior device experiences and a new kind of learning sparked conversations. Parents want their children to learn something new while having fun. This inspired the ‘#timefornew learning’ integrated campaign that used Intel’s own social channels and Radio to drive footfalls to retail for parents and children to learn and create art together via an Intel based tablet and an origami artist and share those experiences on social media.Results: The genuine excitement about a new kind of learning opportunity for the whole family with Intel based devices translated into an increase in footfalls to retail stores. #Intel trended on Twitter as happy consumers shared their #timefornew learning stories and pictures of experiences at retail. Show less
    • Awarded to Priyadarshini Mandal
      Indian Marketing Awards for Intel #TimeforNew Learning Campaign IMA, Hindustan Times 2014 The Need: Intel wanted consumer preference created for Intel powered devices in the rapidly growing hand-held device category which suffers from increased commoditization. The challenge was to drive conversations across consumer touch-points and superior meaningful experiences around the feature rich Intel-based hand-held devices at retail. The Solution: Art met technology and delivered superior device experiences and a new kind of learning sparked conversations. Parents want their… Show more The Need: Intel wanted consumer preference created for Intel powered devices in the rapidly growing hand-held device category which suffers from increased commoditization. The challenge was to drive conversations across consumer touch-points and superior meaningful experiences around the feature rich Intel-based hand-held devices at retail. The Solution: Art met technology and delivered superior device experiences and a new kind of learning sparked conversations. Parents want their children to learn something new while having fun. This inspired the ‘#timefornew learning’ integrated campaign that used Intel’s own social channels and Radio to drive footfalls to retail for parents and children to learn and create art together via an Intel based tablet and an origami artist and share those experiences on social media.Results: The genuine excitement about a new kind of learning opportunity for the whole family with Intel based devices translated into an increase in footfalls to retail stores. #Intel trended on Twitter as happy consumers shared their #timefornew learning stories and pictures of experiences at retail. Show less