Tieja MacLaughlin

Experience

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  Kitchener Panthers Baseball Club

  Mar 2010 - Aug 2012

  Communications Manager

  Oversaw communications strategy, in conjunction with club president and league commissioner. Served as the team’s official scorer, produced content, maintained social sites, and managed media relations. Spearheaded a rebrand of the club website, increased online traffic, extending brand into various social channels and establishing new followers. Partnered with minor baseball associations for community outreach programs. Supported fundraising initiatives by developing relationships with businesses. Show less

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  Ottawa Senators Hockey Club

  Jan 2011 - Apr 2011

  Communications Intern

  Fulfilled daily requests of local, national, and international media for sports and entertainment events. Used best practices to protect the organization’s reputation and present a favourable image. Prepared hockey game notes, player prospect updates, and press releases to keep media informed. Oversaw duties for 10-15 game-day volunteers and media runners, ensuring scoring officials, media, and coaching staff were equipped with real-time up-to-date information.

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  Sportsnet

  Feb 2012 - May 2013

  Social Media Consultant

  Promoted the CHL Friday Night Hockey brand during its inaugural season. Early adopter of social media as a tool for fan engagement; assisted the Sportsnet team with account set up, execution and best practices. Collaborated with local Canadian Hockey League teams to uncover engaging storylines and enhance national coverage. Prepared weekly game packages for broadcast staff, live-tweeted games from ice level, liaised with team staff for information and insights and produced social content.

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  Hockey Canada

  Mar 2012 - Feb 2014

  Features Writer

  Wrote human-interest stories for online publication. Provided coverage of the U-17 Hockey Challenge, Esso Cup, Junior A Hockey Challenge, World Junior Championships, and RBC Cup.

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  TIEJA Inc. Communications

  May 2017 - now

  Founder & Communications Strategist

  TIEJA Inc. is a boutique communications firm specializing in corporate communications, crisis management and public relations. We share meaningful brand stories that inspire positive conversations.