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Daiana B.

Daiana B.

Web Developer & SEO Manager

Followers of Daiana B.4000 followers
location of Daiana B.Porto Metropolitan Area

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  • Timeline

  • About me

    Performance Marketing Manager @E-goi | Marketing Automation | AI | CDP | Loyalty | E-commerce | SaaS

  • Education

    • Porto Business School

      2011 - 2012
      Postgraduate degree Information Management and Marketing Intelligence Final score of 17/20

      Competitive Intelligence, Customer Relationship Management, Data Mining & Business Intelligence, Market Research, E-Business and E-Commerce Data Analysis, Forecasting Models, Business Simulation.Final Project with a final qualification of 20/20.Best master ranking in Business Intelligence, Knowledge and Security Management.The Best Masters and MBA programmes worldwide 2011/2012More info: http://bit.ly/PGGBNG

    • Faculdade de Economia da Universidade do Porto

      2007 - 2011
      Bachelor's degree Business Administration

      Calculation and Financial Instruments, Information Management, Statistics, Econometrics, Accounting and Management Control, Public Finance, Macroeconomics, Microeconomics, Marketing, Corporate Law.

    • FEP - Faculdade de Economia da Universidade do Porto

      2012 - 2014
      Master's degree Economics and Business Administration

      Dissertation Theme: The role of relationship between Government and Enterprises in e-Gov indexes. Proposal of an Index to evaluate Business-to-Government (B2G).

  • Experience

    • 4best

      Jan 2006 - Jan 2012
      Web Developer & SEO Manager

    • Grupo Onebiz

      Jan 2012 - Jan 2014
      Business Consultant

    • Independent Consultant

      Jan 2014 - now
      Senior Paid Media Manager

      - Senior Paid Media Manager | Google Senior Campaign Manager- Definition and implementation of Digital Marketing Strategy.- PPC Management (Google Ads, Bing Ads, Facebook & Instagram Ads, Taboola Ads, Outbrain Ads, Linkedin Ads ,Twitter Ads);- Search Engine Marketing (SEM);- Social Media Marketing (SMM);- Search Engine Optimization (SEO);- Email Marketing;- Marketing Automation & Funnels;- Landing page optimization;- Lead Generation;- Monitoring budget, KPIs and ROI;- Reports with Google Data Studio. Show less

    • Innov Group

      Jan 2014 - Jan 2015
      PPC Manager

    • Hyundai Portugal

      Jan 2015 - Jan 2016
      Senior Digital Marketing Manager

    • Lookatitude - IT Services & Consulting, Lda

      Jan 2015 - Jan 2015
      E-Commerce Specialist | PPC Specialist

    • ELECTRO FUN

      Jan 2016 - Jan 2020
      Head of E-commerce

    • Digital ARM Agency

      Jan 2017 - now
      Senior PPC Manager | Media Buyer | Lead Generation

      - Lead Generation;- PPC Management (Google Ads, Bing Ads, Facebook Ads, Taboola Ads, Outbrain Ads, Linkedin Ads, Twitter Ads);- Native advertising management;- Improving PPC ROI.Markets: Portugal & Spain.Platforms: Facebook Ads, Google Ads, Bing, Taboola, Outbrain, Linkedin Ads.

    • E-goi

      Jan 2017 - now
      Performance Marketing Manager

      Responsible for all PPC Marketing Strategy and implementation.Markets: Europe, LATAM, EUA, Africa.- Lead Generation- Improving ROAs- PPC Management- PPC Advertising- PPC Campaigns- SEM Management- SEO Management

  • Licenses & Certifications

    • Google Ads 2022

      Programa de Aceleração Digital
      Mar 2022

  • Honors & Awards

    • Awarded to Daiana B.
      Honorable Mention: Best Student from Vila Nova de Gaia Rotary Internacional 2007 Granted by Rotary Internacional (Best final mark in Vila Nova de Gaia in 2007)