
Cameron Coutts
Academic Tutor

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About me
Turning Capable Founders into Confident Business Leaders | Strategy Expert & Organisational Psychologist | Host of The Founder Files Podcast
Education

Hilton College
2007 - 2011Grade 12 IEB Certificate Mathematics, Physical Sciences 79%Activities and Societies: Rowing - 3rd in South Africa for Male u19. KZN Colours. Hilton College is a private all-boys boarding school in the Kwa-Zulu Natal Midlands of South Africa.Excelled in quantitative subjects like Mathematics (87%) and Physical Sciences (88%), and also took Advanced Programme Mathematics as an additional class. Achieved 2nd place in the 2010 UCT Individual Mathematics Olympiad. The quantitative subjects were balanced out with History and Dramatic Arts. Sports - Highly involved with Rowing and awarded an Honours blazer. Invited to the… Show more Hilton College is a private all-boys boarding school in the Kwa-Zulu Natal Midlands of South Africa.Excelled in quantitative subjects like Mathematics (87%) and Physical Sciences (88%), and also took Advanced Programme Mathematics as an additional class. Achieved 2nd place in the 2010 UCT Individual Mathematics Olympiad. The quantitative subjects were balanced out with History and Dramatic Arts. Sports - Highly involved with Rowing and awarded an Honours blazer. Invited to the SA Men's u19 National Selection Camp, but had to drop out of the selection due to a wrist operation. Cultural Activities - Played many of the musical instruments on offer including saxophone, drums, guitar, DJ and music production. A choir member during the international tour to Europe where the Hilton College Choir participated in the Choir Olympics in Germany in 2008. Show less

University of Cape Town
2017 - 2019Master of Commerce (MCom) Organisational PsychologyThe Master's Degree was focused on Strategic Human Resource Development and my dissertation topic was: The Nature of Customer Entitlement in Fine-Dining Restaurants: A Qualitative Study of Waitstaff Perspectives.Class representative for the Master's class, which involved handling communications between staff and students, as well as planning and handling course timetable changes on behalf of the class. This was more of a responsibility than previous years because student protests on… Show more The Master's Degree was focused on Strategic Human Resource Development and my dissertation topic was: The Nature of Customer Entitlement in Fine-Dining Restaurants: A Qualitative Study of Waitstaff Perspectives.Class representative for the Master's class, which involved handling communications between staff and students, as well as planning and handling course timetable changes on behalf of the class. This was more of a responsibility than previous years because student protests on campus and personnel changes in the department caused a tumultuous academic year.The degree consisted of a full year of coursework and a full-year dissertation. Modules included: Theories of Work, Evaluating Organisational Psychology Interventions, Research Methods, Reflecting on Conflicts and Careers, Organisational Health Psychology, Psychological Assessment. Completed the Degree whilst working part-time in the first year and full-time in the second year. Show less

University of Cape Town
2012 - 2015Bachelor of Business Science - BBusSci Industrial and Organizational PsychologyActivities and Societies: UCT Consulting Club, Rowing, Wakeboarding, Rugby Social. The University of Cape Town is the highest-ranked university on the African continent. The qualification was a specialised Honours level degree focusing on Organisational Psychology with a broad commerce foundation ranging from Mathematics, Accounting and Economics to Information Systems, Project Management and Strategic Thinking. Achievements:- Dean's Merit List in final year (Honours) of degree- 4th out of 41 in the Change Management Honours class and received a… Show more The University of Cape Town is the highest-ranked university on the African continent. The qualification was a specialised Honours level degree focusing on Organisational Psychology with a broad commerce foundation ranging from Mathematics, Accounting and Economics to Information Systems, Project Management and Strategic Thinking. Achievements:- Dean's Merit List in final year (Honours) of degree- 4th out of 41 in the Change Management Honours class and received a distinction for the coursework- Commerce Faculty Academic Entrance Scholarship- Sports Entrance Scholarship for Rowing- Appointed as Vice Captain of the Rowing Club after 3 months of joining Show less
Experience

University of Cape Town
Feb 2015 - Jun 2015Academic TutorOne of 8 tutors for the 3rd Year People Management course. Tutored 2 different groups throughout the first semester on Organisational Behaviour, Employee Selection, Employee Relations, Performance Management, and Learning and Development. Responsibilities were to:- Facilitate tutorials and educate students on the content of the previous week's curriculum- Mark tests and exams- Invigilate tests and exams

The Shoprite Group of Companies
Jun 2015 - Jul 2015Organisational Change Management InternShoprite is the largest food retailer in Africa. Joined the Organisational Change Management team to learn from and support them during two large-scale changes, namely the implementation of SAP and the integration of a new Business Operating Model. Key responsibilities were to:- Evaluate the dependencies and consequences of the new Business Operating Model- Assist with the training needs analysis for the SAP implementation- Research and quality assure e-learning material on Master Data, Pricing, Promotions, Sourcing and Procurement for the Retail Market Sector- Researched KPIs for the new Business Operating ModelAchievements:- Provided a letter of recommendation from the Senior Change Manager without requesting one Show less

LaytonMelville
Jun 2017 - Oct 2017Junior ConsultantLaytonMelville is a niche HR Consulting firm based in Cape Town. LaytonMelville focuses on strategic alignment and the optimisation of human capital for SMMEs, as well as recruitment and selection solutions.Key responsibilities were to:- Advise SMMEs on people management and strategic alignment practices- Facilitate the design of the Mission, Vision, Values and Culture of a client- Recruit and select candidates for clients
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TFG (The Foschini Group)
Feb 2018 - Sept 2020TFG is a fashion lifestyle retailer employing 29,000+ people across 29 brands, 32 countries and 4,000+ stores.Reported into the Head of Business Optimisation (reports to the CFO) to collaborate with the Head of Sustainability on redeveloping the group's sustainability strategy and designing new sustainability and CSI projects. Key responsibilities are to:- Design high-level strategies and short-to-medium term project plans to address the group's material impact areas- Engage with senior stakeholders across the supply chain to understand the group's sustainability challenges and opportunities- Provide recommendations based on qualitative and quantitative research conducted internally (e.g. waste data and processes) and externally (e.g. peer comparisons and ESG indices)Reporting into the Business Optimisation Manager responsible for Change Management ("dotted line") and collaborating with the Organisational Development and Change Management Specialist to manage the implementation of a new Business Spend Management operating model and system. Key responsibilities are to:- Design and use change management measurement tools based on the ADKAR model- Design the group-wide communications plan- Design and develop content for the communications plan Show less Held multiple reporting lines and portfolios at the same time. Reported into the Consulting Psychologist (accountable to the Head of Talent) for the Industrial/Organisational Psychology (I/OP) internship deliverables and the group's psychometric assessments. Reported into the Business Optimisation Manager (reports to the Head of Business Optimisation) for the Change Management and HR-related deliverables for the Strategic Target Operating Model Programme (STORM; i.e. redesigning and restructuring business functions). Held a temporary reporting line into the HR Systems Manager (reports to the Head of HR Information Management) until the Employee Onboarding System was configured and deployed into production (October 2019).Key responsibilities were to:- Competently and sufficiently complete all 6 areas of the I/OP internship, which were: Organisational Psychology, HR/Personnel Psychology, Career Psychology and Employee Wellness, Psychometric Testing and Assessment, Training and Development, and Ethics- Manage the processes and administration of all psychometric assessment activities in the group- Lead the functional configuration and implementation of the Employee Onboarding System, which included the end-to-end process from gathering business requirements and managing the vendor relationship to UAT and Go-Live- Own certain change management deliverables for organisation redesign, such as job analyses, recruitment and selection tool/activity design, employee/job impact assessments and building a RACI model for a governance frameworkAchievements:- Completed the I/OP internship and passed the board exam, which confirms competence to perform within the profession's scope of practice (section 7 in this URL https://bit.ly/3feoiku)- Requested to analyze and provide recommendations on the group's sustainability strategy- Deployed the Onboarding System to production on schedule Show less Reported into the HR Systems Manager to work with a team of 5 people (2 Business Analysts, 2 HR Systems Analysts and 1 Project Manager) and 2 vendors on the configuration, enhancement and integration of new and existing HR Systems. Key responsibilities were to:- Act as the Primary Administrator for the group's Talent Acquisition System (TAS), which included all enhancements (e.g. integration with SHL assessments), user queries, reporting and vendor relationship management- Act as the Functional Lead for the Onboarding System implementation- Act as the Functional Second for the HR Mobile App development project, which included requirements gathering, beta testing and vendor consultation- Act as the Functional Second for the automation of recruitment requisitions, which included requirements gathering, process mapping and practical consultation for use in the recruitment processes and TAS Show less Reported into the Senior Manager for Talent Acquisition, who reported into the Head of Talent Management. Worked with a team of 3 others (Snr HR Systems Analyst, Recruitment Manager, Project Manager) that was responsible for driving the implementation and usage strategy of the group's Talent Acquisition System (TAS). Key responsibilities were to:- Coordinate and facilitate training to all 150+ system end-users- Monitor and report on recruiter and process KPIs- Address any user performance gaps and solve system queries- Map and consolidate all recruitment processes across the group (highly decentralized at the time)Achievements:- Received the "You're a Gem" Award for new starters who have made a big impact and whom the team could not do without- Presented on the performance, process and financial improvements of the TAS to the HR Director Show less
Sustainability and Change Management Consultant
Jul 2020 - Sept 2020Industrial Psychology Intern/Business Optimisation Trainee
May 2019 - Jun 2020Human Resources Trainee
Feb 2019 - May 2019HR Systems Intern
Dec 2018 - Feb 2019Talent Acquisition Intern
Feb 2018 - Dec 2018

Sleuth.
Oct 2020 - May 2021People and Organisations LeadSleuth is an innovation consultancy focused on products, services, sales and marketing. The purpose of my role was to lead Change Management and Organisational Development for Sleuth and its clients. Client-facing, I achieved the following:- Facilitated multiple strategy off-sites with the leaders and managers of a business with revenues exceeding R100m- Travelled nationally to map out the system and process changes for a client in the automotive industry, which led to the development of a new CRM enterprise system- Designed a comprehensive development plan for a Financial Manager transitioning to a COO positionInternally, I achieved the following:- I began the process of an organisational re-design following a rigorous diagnostic inquiry of the state of the business- I met the person who would become my business partner at Metavolve (we exited on positive and ethical terms) Show less

Metavolve
Jun 2021 - nowStrategy is complex - but it doesn't have to be complicated. This is why I co-founded Metavolve – to give founders the clarity and confidence they need to accelerate their business growth.With our unique Strategy Development Programme, we've helped 80+ founders across 20 industries in 14 countries.Here's what they've said about the impact we've had:🟦 “As the first quarter comes to an end, we have already achieved 80% of our last year's sales and have reactivated 60% of our agriHUBS, with a strong pipeline of over 100 new agrimerchants awaiting to be onboarded!Our operational team has grown, and the onboarding is taking shape well, much better than last year, as I have been able to break down the strategy and communicate it in the onboarding sessions.Team Morale is high!” - Kizito Odhiambo, agriBORA🟦 “There's loads of knowledge and tools out there that you could use to help you craft your own strategy. However, I would argue that you are unlikely to achieve as good a result as with Metavolve's facilitated Strategy Development Programme.We have more clarity in how think and talk about our business. And we have a pragmatic plan of cascading goals from long-term down to quarterly to help us achieve that.” - Trevor Gowing, Decode DevelopmentI'm here to simplify your path to success. Are you ready to take it?➡️ BOOK YOUR FIRST STRATEGY CONSULTATION Show less
Co-Founder and Director of Growth
May 2024 - nowCo-Founder and Director of People & Culture
Jun 2021 - Apr 2024
Licenses & Certifications

Industrial Psychologist Registration
HPCSASept 2020
Foundations of Executive Coaching Certificate
University of Cape TownNov 2018
Certified Practitioner for the Cognitive Processing Profile (CPP)
CognadevMay 2020
Honors & Awards
- Awarded to Cameron CouttsDean’s Merit List University of Cape Town Dec 2015
- Awarded to Cameron CouttsFinalist in the BCG Leaders 2025 Innovation Challenge Boston Consulting Group Sep 2015 The challenge was an essay and presentation competition on issues and solutions related to talent attraction and retention, and how we saw this changing over the next 10 years. As finalists, we were flown up to a BCG/Duke University conference in Johannesburg where we presented our ideas to over 50 HR Executives from around the country and then discussed these ideas in workshops. Thabo Mbeki was the Guest of Honour and gave a compelling speech on leadership in Southern Africa.
Languages
- enEnglish
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