Isabelle Pasquet

Experience

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  Danone Group

  Jan 1998 - Jan 2008

  As Vice-President, reporting to the CEO, lead the development and implementation of marketing, merchandising and sales strategies.Executed of the brand & product launch plans in European markets.Managed the P&LStonyfield is a division of the Danone Group and the third biggest yogurt producer in the United States and a leader of organic food products, a sustainable business model (10% of profit given back the planet). Lead Carrefour account sales of the worldwide dairy division - the biggest account of the Danone Group representing 1 billion Euros sales. Developed sales and profit in 30 countries, managing in matrix the sales Executives and Account teams, rolling out the Danone's sales operative models. Member of the International sales steering committee.Carrefour is a world leader with food retail stores in 30 countries. Lead new channel development strategy and execution (mass, drug, convenience retailers,Food service, quick-serve restaurants Lead national sales and retail sales force (150 employees), 25 distributors and brokers across Canada. Lead strategies of trade marketing, merchandising, category management, and business intelligence tools, training programs.

  • VP, Sales, Stonyfield Europe

    Jan 2006 - Jan 2008

  • Vice President, Carrefour Group Account, Worldwide

    Jan 2004 - Jan 2006

  • Business Development Director

    Jan 2002 - Jan 2004

  • National Sales Director

    Jan 2000 - Jan 2002

  • Director, Sales development

    Jan 1998 - Jan 2000
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  IP Conseils

  Jan 2009 - Jan 2009

  Executive Consultant

  Headed consultation mandates in strategy and business development in highly diversified sectors.- Social business : Grameen Danone(Bangladesh) : P&L management, marketing & sales growth plan- Biotechnology : Neptune Technologies et Bioressources inc. : Prospection and customer development of european customers in food-nutrition health-pet food and nutri-cosmetic industries. Initiation of 3 corporate partnerships.- Cosmetics : Lise Watier (Montréal-Qc) : sales structure design and implementation plan.- Shopper marketing agency : shopper marketing approach, KPI's definition Show less

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  Keurig Canada

  Jan 2009 - Jan 2015

  VP Marketing

  Reporting to CEO, lead brands & products portfolio national-regional strategy and execution for hot single-serve system, coffee brands and cold single-serve system. Lead product and innovation launches, marketing plans, media & public relations, digital and social media marketing, e-commerce channel P&L, and client acquisition, Consumer research, Category P&L, and partner relationships in a multichannel environnment from B2C, to B2B and Web. Lead trade marketing, and merchandising strategies in B2B and B2CIndustry : package goods, semi-durable goods, OEM's Show less

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  IP Conseils

  Jan 2016 - Jan 2016

  Executive Consultant

  You want to change gears and accelerate your topline growth?With innovative thinking, effectiveness and focus on the Customer, I can help deliver strategic planning, execution plans and organizational tools to deliver outstanding results.

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  Les Chocolats Favoris Inc.

  Jan 2017 - Jan 2018

  VP Marketing and Sales

  Reporting to President and CEO, in charge of elaborating and implementing innovation, marketing, sales and organizational design strategies in order to meet the 3 year expansion plan. Manage the following departments: research and development, marketing, merchandising and multi-channel network sales across 40 boutiques, grocery stores and on line.

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  IP Conseils

  Jan 2018 - now

  Executive Consultant

  Changing gears and accelerating topline growth” : with innovative thinking, effectiveness and focus on the Customer, IP Conseils delivers strategic planning, execution plans and organizational tools to deliver outstanding results

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  Fondation des Gouverneurs de l'espoir

  Jan 2018 - Jan 2021

  Board Member
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  CQIC - Centre québécois d'innovation en commerce

  Jan 2019 - Jan 2021

  Member of the Executive Committee
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  Oxfam-Québec

  Jan 2019 - now

  Board Member

  Member of the HR Committee.Oxfam-Québec fights poverty and injustice to build a future of equality.

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  Fruit d'Or

  Jan 2019 - now

  Board Member

  Member of the Human Resources Committee and the Retail Committee.Fruit d'Or is an international company which specializes in top quality products by processing cranberries and blueberries. As the Canadian leader, it is renowned for its organic products.

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  Gastronomia Aliments Fins

  Jan 2020 - now

  Board Member

  Gastronomia Aliments Fins is a Canadian company which specializes in frozen gourmet products, distributed in the B2B sector under the Gastronomia brand and in the B2C sector under the brand Cool&Simple. The company is B Corp certified.

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  LOOP Mission

  Jan 2024 - now

  Board Member

  Loop Mission is a purpose-driven company, leader in the circular economy within the food industry. The company rescue perfectly good fruits and veggies that would have been thrown out simply for aesthetic reasons like shape and size. Then we make delicious & healthy fruit based beverages.

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  Café William

  Apr 2024 - now

  Board Member

  Café William is a sustainably minded company, dedicated to producing organic, fair-trade coffee that is exceptional in quality and accessible to everyone, in Canada and the United States. The company is B Corp certified.