Mason Baum, MBA

Experience

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  Rand Creek Ranch

  Jun 2014 - Aug 2019

  Employee

  Worked through various job positions such as Front Desk, Housekeeping, and Maintenance.

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  Pi Kappa Alpha International Fraternity

  Nov 2020 - Dec 2022

  Marketing/Public Relations Chair

  • Coordinated social media communications and performed admin functions related to the fraternity's various social media platforms and website pages. • Assisted in recruitment and public relations efforts by promoting a positive chapter image to external constituents including when making recruitment materials and advertising philanthropic events.

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  University of Wyoming College of Business

  Aug 2021 - Dec 2022

  Advising Assistant

  • Assisted academic advisors with various tasks related to helping students with scheduling, registration, class information, and directing students to on-campus resources.• Advanced my understanding of student behavior patterns and increased my ability to interpret information for others more explicitly.

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  Ezbz.app

  Oct 2021 - Jan 2022

  Digital Marketing Intern

  • Created blogs, graphics, and video content for the app and website to help build publicity for the demo version and gather new clients.• Researched high-volume keywords, negative keywords to avoid, and competitor's rankings to determine high-volume keywords that should be targeted.

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  Wyoming Center for Entrepreneurship and Innovation

  Jan 2022 - Jun 2022

  WyCEI & President's Office Marketing Intern

  • Developed the social media content and website platform for the new University of Wyoming Center for Entrepreneurship and Innovation.• Implemented a social media strategy for the President of the University of Wyoming, Ed Seidel, that covered both his personal life and professional status to increase campus engagement.• Executed an external marketing campaign to strengthen the President's image through graphic design, social media management, video creation, and website establishment.• Identified, analyzed, and interpreted trend patterns to be used for project aspirations. Show less

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  Buffalo Bill Center of the West

  Jun 2022 - Aug 2022

  Marketing And Public Relations Intern

  • Created a video platform for the Center using TikTok by producing educational content about the 5 museums, curators, exhibitions, special events, exclusive tours, and other experiences offered.• Responsible for maintaining social channels, writing original copy for social media posts, executing marketing campaigns, researching current marketing trends, assisting in website updates, SEO management, event uploads, and photography. • Conducted market research and analyzed consumer trends by surveying audience members inside and outside of the museum to gain a greater understanding of audience demographics and psychographics.• Collaborated with media partners’ campaigns promoting various events at the Center.• A variety of international journalists used the video content I produced for the Center on their respective media outlets. Show less

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  The Backpacker Group

  Feb 2023 - Jun 2023

  Marketing Coordinator

  • Created and executed marketing campaigns across various channels, including email, social media, and print advertising. • Developed and implemented website improvements, SEO and SEM strategies to improve the backpacker group's online visibility, drive traffic to its website and increase online bookings. • Conducted market research on international travel trends to identify potential tourism opportunities and improve the backpacker group's competitive positioning.

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  University of Wyoming

  Aug 2023 - Aug 2024

  MBA Graduate Student