Catherine Equere

Experience

• 

  GDN (MOET HENNESSY NIGERIA)

  Apr 2014 - Sept 2019

  · Expansion of South East Market into Bayelsa, Eket, Aba, Umuahia and Awka.· Managing Trade Representatives responsible for Enugu-Imo-Anambra, Akwa Ibom-Cross River-Abia, Rivers-Bayelsa, and an Off Trade Representative for Rivers State.· Securing flagship and partner accounts · Introduction of exclusive activation platforms in all signed partner and flagship accounts in the South Eastern region of Nigeria.· Unified trade partner management across the South Eastern region of Nigeria.· Ensure proper execution of on trade, off trade and PR activities.· Ensure availability of Moet Hennessy brands by weekly distributor stock check. Show less · Management of three Trade Representatives in the South-East region of Nigeria responsible for Enugu-Imo, Akwa Ibom-Cross River and an Off Trade Representative for Rivers State.· Signing of 3 flagship accounts.· Developing marketing strategies for the South-East Market.· Introduction of Belvedere Billiard.· Combat competition activities by ensuring strong visibility and increased sales in theSouth-East region of Nigeria.· Ensure mini-session training for service staff across these three states to promote brand awareness.· Ensure uniformity in brand activities across the South-East region through easy communication with staff.· Ensure availability of Moet Hennessy brands by weekly distributor stock check. Show less • Ensure stocking and listing of Moet Hennessy brands across these three states.• Ensure strong visibility for Moet Hennessy brands across these three states.• Re-introduce Belvedere vodka across these three states through Stocking, listing and strong visibility across 80% A & B accounts.• Ensure proper management and deployment of point of sales materials across these three States.• Ensure mini-session training for service staff across these three states to promote brand awareness.• Ensure collation of open market prices and competition activities.• Ensure management of all activations across Moet Hennessy portfolios in these three states.• Ensure availability of Moet Hennessy brands by weekly distributor check Show less • Ensure listing of Moet Hennessy brands across Lekki territory.• Expansion of Lekki market into Aja.• Ensure strong back bar visibility of Moet Hennessy brands across Lekki territory with 70% back bar share• Ensure proper management of all activations across Moet Hennessy portfolios in 80% of the outlets in Lekki territory to enforce strong brand presence and increase consumer recruitment for the Hennessy VS 35CL &70CL. • Comprehensive data base collation of all outlets across the Lekki territory with the use of salesforce tool to ensure proper outlet follow up. • Ensure point of sale material management and education across Lekki market.• Ensure the stocking of Veuve Clicquot and Belvedere vodka across 80% of the Lekki territory. Show less

  • AREA MANAGER -SOUTHEAST NIGERIA

    Nov 2017 - Sept 2019

  • Trade and Marketing Executive, South-East Nigeria

    Dec 2016 - Oct 2017

  • Trade Representative

    Jun 2015 - Nov 2016

  • Trade Representative

    Apr 2014 - May 2015
• 

  Moët Hennessy Nigeria

  Oct 2019 - May 2022

  Area Manager ( South-East Nigeria )

  · Ensure retaining of Partner accounts.· Weekly Coaching of Trade Representatives.· Introduction of Brand Training for South East Trade Representatives following Covid-19 stay at home limitations and limited call cycles visits.· Introduction of Combo meal & MH products sales for online purchase and home delivery following Covid-19 stay on-trade operation closure.· Development of new market strategies following new market and business reality for the South East.· Expansion of South East Market into Ebonyi.· Managing Trade Representatives responsible for Enugu-Imo-Anambra, Akwa Ibom-Cross River-Abia, Rivers-Bayelsa, and an Off-Trade Representative for Rivers State.· Introduction of exclusive activation platforms in all signed partner and flagship accounts in the South Eastern region of Nigeria.· Unified trade partner management across the South Eastern region of Nigeria.· Ensure proper execution of on trade, off trade and PR activities.· Ensure availability of Moet Hennessy brands by weekly distributor stock check. Show less

• 

  Moët Hennessy

  May 2022 - Sept 2024

  National Off-Trade Manager
• 

  The HRC Brand

  Aug 2024 - now

  Chief Executive Officer