
Allison May
News Reporter

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About me
Communications Manager at General Motors
Education
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Middle Tennessee State University (MTSU)
1995 - 2000Bachelor's of Science in Mass Communications Broadcast JournalismActivities and Societies: MTSU Chamber Choir, MTSU Jazz Quintet, professional accompanist for vocal performance majors Scholarships: Leadership/Performance Scholarship, Women’s Business Leadership Scholarship, Martin Luther King, Jr., Scholarship, Carla Winfrey Broadcasting Scholarship, Music Scholarship for Outstanding Piano Performance
Experience

WEHT-TV
Aug 2000 - Jan 2002News ReporterCovered breaking and general assignment news and gave daily live reports from station helicopter. Also produced special segments.

Indiana State Department of Education
Dec 2001 - May 2002Spokeperson and Community Outreach LeaderWorked with more than 100,000 students at more than 100 schools across the state. Designed and executed the "Sound Decisions" campaign to combat "latch-key kid" syndrome. The campaign helped students and families stay safe during the risky hours between 3 and 6 p.m., when children are out of school and unsupervised until their working parents return home.

WKRN-TV
Jun 2002 - Jun 2008NEWS ANCHORJumped 68 Nielsen media markets to begin career at News 2, subsequently earning four promotions in six years and increasing ratings in every assigned time slot to ultimately land on the anchor desk.

Allstate
Jun 2008 - Sept 2020Oversee the planning, development, and implementation of daily public relations strategies across six states and 27 media markets. Manage digital engagement with 800 stakeholders. Manage a $515K foundation budget for building local corporate social responsibility strategy. Lead the deployment of disaster relief and coordinate on-the-ground communications response. Partner with local legal counsel on reputation management strategies and proactive undertaking of policy work.Key Achievements:• Achieved read rates 15% higher than industry average.• Launched a community engagement campaign that raised $100,000 for the American Cancer Society.• Grew consumer awareness of community involvement 2%. • Trimmed $50k from the budget while still increasing media impressions. Show less Served as the media spokesperson across five states and 23 media markets. Fielded inquiries and resolved issues concerning premium hikes, claim disputes, and disaster coverage. Created and distributed informative e-newsletters and correspondence to employees regarding executive positioning, volunteer opportunities, and charitable campaigns. Spent one year overseeing sales training initiative.Key Achievements:• Launch of an e-learning sales and client training platform achieved a 91% adoption rate.• Secured the celebrity spokesperson for Home for the Holidays campaign Show less
Corporate Relations Division Manager
Aug 2011 - Sept 2020Senior Communication Consultant
Jun 2008 - Aug 2011

General Motors
Sept 2020 - nowCommunications ManagerLead communications strategy for the largest GM facility in North America. Create a strong local connection to GM’s vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. Develop communications strategies focused on employee engagement, reputation and business acumen. Provide strategic guidance to plant directors and leadership teams so they can connect, collaborate and demonstrate how GM manufacturing is a competitive advantage for the company. Manage private Facebook group through an employee-centric, “one team” approach. Oversee media relations and issues management. Provide strategic guidance on philanthropy and promote activities to internal and external audiences. Show less
Licenses & Certifications
- View certificate

Systems Thinking
LinkedInJul 2020 - View certificate

Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
LinkedInJul 2020
Honors & Awards
- Awarded to Allison MayNational Hermes Creative Award for "Twelve Babies, Five Months, One Hero" -
- Awarded to Allison MayPRSA Award for "Sound the Alarm" public service campaign -
- Awarded to Allison MayPRSA Award for "We Speak Bike" media campaign -
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