Tasha Deane

Experience

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  Groupe Dynamite

  Jan 2005 - Jan 2007

  Salesperson

  First dose of retail experience where I built my sales and customer service skills!- Top sales representative with high productivity and sales. Was #1 in district three times with sales productivity of 250%, 265% and 330% (relative to quota)

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  Montreal VIP

  Apr 2006 - May 2006

  Marketing Intern (month-long internship)

  -Internship for John Abbott College Business Administration program -Created an advertising proposal with colleague to generate ad sales for the company’s website and magazine.-Designed a brochure directed towards potential advertisers

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  Firefox Marketing

  Jun 2006 - Sept 2006

  In Store Representive- Apple Computers

  -Boosted Apple sales at Best Buy by demonstrating applications and informing customers about the new Mac models.-Exceeded sales quotas with exceptional results -Encouraged and succeeded in switching many PC users to Macs -Training consisted of access to Apple Sales Training Online (ASTO) and gained knowledge of Macs

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  FASHION IMPORT LIMITED

  Jul 2007 - Oct 2012

  Product Manager

  Distributor and importer of leather & fashion handbags, luggage, fashion and travel accessories. Fashion Import has exclusive distribution for many categories and brands such as LeSportsac, bebe handbags, Sondra Roberts New York,Tommy Hilfiger, United Colors of Benetton, Sisley, San Babila Milano, Diane Von Furstenberg, Antler, Tokidoki, Calvin Klein handbags and luggage, Yakpak, Airbac, Cabeau, Back2You item locator, Nautica, Perry Ellis, Columbia, Balanzza, Levi's, Liz Claiborne, Baggallini, Belle Hop, Ameribag, Spare Soles etc.Every season involves market & trend research: -tradeshows-scouting for new brands and interesting products-researching the competitor-trend magazines and forecasting tools-store visits etcDevelopment & Design:-for all private label lines (handbags-luggage)-product selection for all brands distributed-Building programs by the process of pricing, style and color selection, sample approval and changes, organizing and finalizing all details to present to the sales team. Daily communication with Chinese suppliers and partners in US/Europe-participated in all wholesale purchases-sample orders and follow-up-reviewing and approving POs-confirming all program details & deliveries-qc and production issues-review of new collectionsBrand management: -all marketing of brands and products including working on ad campaigns-editorial features in trade and consumer magazines-working with stylists-promotional material-special events Show less

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  Montreal Gazette

  Jul 2013 - Dec 2014

  Contributing Writer (Urban Expressions)

  Exploring the city for interesting and relevant content for our readers in regards to fashion, food, culture, travel, beauty, decor etc. Attended special events, festivals, store openings and restaurants on behalf of Urban Expressions. Worked under an editor with writing guidelines and deadlines.Articles often included in the top 10 Most Read stories of the month.

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  Tuja wellness

  Jul 2013 - Dec 2014

  City Connector & Sales Sponsorships

  * Building brand awareness and organic following in the Montreal area* Establishing relationships with existing and potential vendors* Co-managed team of contributor writers and photographers* Involved in events, challenges, contests and marketing initiatives* Sales (sponsorships, advertising & directory)* Social media contributor* Contributing to ideas and concepts in regards to marketing strategies and promotions* Exploring the city for new products, services & businesses within the wellness community* Writing articles & features for the website* Promoting tuja wellness online and offline Show less

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  Sociale

  Nov 2013 - Jan 2020

  Co-founder & Creative Director

  The Sociale concept caters to Montreal women and focuses on learning, networking and socializing. The ultimate goal is to empower women in a modern way and to offer a dynamic platform to meet and connect. The company offers hands-on workshops, large scale events, conferences & PR services. Based on a yearly membership system, Sociale exposes their members to curated products & services by both local and global companies, allowing them to experience the best of the city.Sociale has been featured in The Montreal Gazette's online lifestyle magazine Urban Expressions, Virgin Radio, 24 Hours, Metropole.ca and dozens of local blogs and websites. They also won Intuit's "Small Business, Big Dreams"​ contest.This business venture was launched in February 2013 along with 3 other founders. Not only have I learned new skills based on the challenges of being an entrepreneur, I have solidified my strengths in branding, communications, event planning, sales, business development, marketing etc.My role as Creative Director involves everything image related such as re-branding design, promotional & marketing initiatives, social media guidelines, event concepts and strategic partnerships. *Creative direction *Event Planning *Responsible for PR and press inquiries*Strategic planning*Building partner relationships*Social media management and creation of monthly Editorial calendar*Negotiations & Contracts*Acquiring sponsorship (product, monetary)www.socialemontreal.com Show less

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  Midway Industries

  Apr 2014 - Mar 2015

  Fashion Merchandiser

  Managed 2 accessory categories. Ensured that all product developed was marketed on a seasonal basis, respective of customers required price points, style direction and delivery timelines. This role is a management position within the company.* Product Development + Design* Analysis + Planning* Market Research * Trend Forecasting tools and services* Creation of Global Assortment Plans* Pricing & Negotiations* Travel (Asia, US, Canada)* Supplier Relations & Sourcing (China)* Merchandise Analysis* Product Presentations to sales teams and clients Show less

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  MYTAGALONGS

  Jan 2016 - Dec 2023

  Creative Director

  We’re women-owned and run.We’re committed to sustainability.We give back.My role as Creative Director ensures that product development and creative assets are not only cohesive and on brand, but accomplish the business goals of the company. Works closely with the President and Sales department to create items, collections and programs based on customer needs.This role is a Senior Director level, managing a team of graphic designers and a freelance community manager.PRODUCT DESIGN* Develop collections + programs within multiple categories* Leads all design from initial concept to mass production* Emerging categories and trend forecasting* Market + competitor analysis* Oversees all tech packs * Supplier relations (China)* Sourcing* Cost negotiations * Travel (trade shows, fairs, market weeks, factory visits, sample shopping)* Private Label programs for selected retailersCREATIVE DIRECTION + BRANDING* Ensures consistent brand messaging * Oversees creation of all visual assets from social media content, newsletter, website visuals* Art Direction for campaigns + photoshoots* Catalogue design & layout (print/digital)* Strategize brand opportunities and partnershipsHighlights in this role:Oprah’s Favorite Things 2017Featured in a FabFitFun subscription box along with Edit sales and Add-on marketCreated a collection in partnership with Plan Canada’s BIAAG, in support of the advancement of girl’s right to education, safety and opportunity Exclusive Pride collection, a portion of proceeds go towards the LGBTQ communities Featured in Causebox (now Alltrue) subscription boxBrand featured in dozens of print and digital publications like O Magazine, Cosmopolitan, People, Buzzfeed, Popsugar, Entrepreneur, Real Simple, US Weekly, etc.Assisted in designing our Montreal HQ Facebook: www.facebook.com/mytagalongsInstagram: @mytagalongsTwitter: @mytagalongswww.mytagalongs.com Show less

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  Freelance

  Oct 2023 - now

  Senior Consultant

  Offering creative solutions + strategies to brands, companies and agencies. Involves an analysis of the business, creative direction, brand building opportunities, PR and more. Currently working actively in F&B offering a range of services to clients. Contract/Retainer/Part-Time only

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  Venus & Suns

  Jul 2024 - now

  Co-Founder

  For the treasure seekers, the tastemakers and the earth warriors...We are Venus & Suns, a female founded and run business. We offer curated vintage & antique home decor sourced both locally and in European markets. Our treasure can be acquired via monthly Capsule Collections, our Online Shop, B2B Services and Private Client shopping. We believe beautiful things should be for everyone. With a focus on style and responsible consumerism, our brand pillars are: aesthetics sustainability uniqueness affordability Show less