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Carrie Cochran

Carrie Cochran

Associate Sales Planner

Followers of Carrie Cochran2000 followers
location of Carrie CochranChicago, Illinois, United States

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  • Timeline

  • About me

    Media Account Executive | Linear, CTV, Programmatic and Branded Content | Digital and Marketing Strategy | Consultative Sales

  • Education

    • University of Illinois at Urbana-Champaign

      1995 - 1999
      Bachelor of Science Advertising

  • Experience

    • The E.W. Scripps Company

      Oct 2000 - Feb 2002
      Associate Sales Planner

    • MTV Networks/Nickelodeon Digital

      Feb 2002 - Aug 2010

      • Account Executive

        Dec 2006 - Aug 2010

      • Account Executive

        Dec 2004 - Dec 2006

      • Sales Service Executive

        Feb 2002 - Dec 2004

    • Everyday Health

      Aug 2010 - Jun 2012
      Sales Director

      Oversaw and developed corporate partnerships for J&J and Novartis across the EH portfolio (everyday health.com, whattoexpect.com, dailyglow.com, mayoclinic.com)

    • PS

      Jun 2012 - Dec 2012
      Senior Account Executive

      PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar and a monthly subscription business PopSugar Must Have.Brought on board to spearhead newly acquired Circle of Moms platform.

    • Kin Community (formerly known as DECA)

      Jan 2013 - Mar 2015
      East Coast Sales Director

      Kin Community brought together the top lifestyle creators on YouTube. Kin was the number one women's community, delivering high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home and entertainment.Brought onboard to start East Coast sales efforts and grew individual revenue to over $3MM. Content partnerships included Head & Shoulders shown below as well as Pepsi, Frito Lay, Truvia, J&J, Wishbone and Aquaphor.

    • Viacom

      Apr 2016 - Sept 2017
      VP Nickelodeon Kids & Family Digital Brand Sales

      Facilitated communication between the national ad sales group and Viacom brand leadership across internal teams including digital product, pricing, inventory, research, ad sales positioning, marketing and ad product.

    • Kin Community

      Sept 2018 - Feb 2019
      Vice President, Brand Partnerships

      Returned to the digital media company to lead the launch of Midwest sales efforts for content created on Facebook, YouTube and Instagram social channels.

    • A+E Networks

      Feb 2019 - Sept 2024
      Account Executive

      Led investment, strategy and content relationships across the Chicago and Midwest market with emphasis on Spark, Connect, Performics for all Lifetime, A&E, History initiatives. Drove revenue across A+E Networks' linear, digital and programmatic offerings.

    • LG Ad Solutions

      Nov 2024 - now
      Senior Sales Director

      LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.

  • Licenses & Certifications

    • Magnite University Certified: Audience Solutions

      Magnite
      Nov 2024

  • Volunteer Experience

    • Member Board of Trustees

      Issued by Catherine Cook on Sept 2022
      Catherine CookAssociated with Carrie Cochran