Tony Sriprom

Digital Media Intern

654 followers

Metropolregion Melbourne und Umgebung

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Timeline
About me
Senior Account Manager | Brand Marketing & Advertising
Education
- Assumption College
  -
  High School 3.75
  Activities and Societies: President of French club
- Chulalongkorn University
  -
  BA in Communication Arts Advertising and Public Relations
  -Final Project: Won the Creative & Media Pitch for Nestle Thailand amongst Advertising major students.-Awarded for Chulalongkorn University Athletic Full Scholarship (Dancesport Ballroom)
- University of Melbourne
  -
  Master's degree Marketing communications
  -Won the IMC pitch for SEEK Australia.
Experience
- Harper's Bazaar
  Jan 2015 - Jul 2015
  Digital Media Intern
  -Researched for reader and subscriber’s trends through interviewing and social listening-Initiated #BazaarKiss and Project BazaarTV campaign idea which increased engagement rate on Harper’s Bazaar Thailand’s social media
- GREYnJ UNITED
  Jan 2016 - Jul 2016
  Strategic Planner
  -Assisted the strategic planning team in planning the strategic direction and communication idea forclients such as Procter & Gamble, BBQ Plaza and AJE Group-Designed questionnaires for market research, analyzed the data and presented to planning director
- Under Armour
  Jan 2017 - Jan 2018
  Marketing Executive, communications
  -Created and executed go-to-markets strategic plans for both ATL & BTL for different categories including Gym wear, Running, Golf, Basketball etc.-Worked with PR Agency to build localisation plans and media strategies.-Identified and built relationship with brand athletes, media, Influencers and social media communities.-Localised and translated global branding campaigns and product knowledge materials for operational trainings.
- Crocs
  Jan 2018 - Jul 2021
  Social Media Specialist
  -Created monthly social calendar and online promotional materials for Crocs Thailand's Social Media channels including Facebook, Instagram and LINE. -Built and engaged online customers and fans to increase brand engagement.-Implemented Influencers strategy and worked with 50+ local influencers (micro & macro).-Localised and translated global campaigns and promotional materials copywriting for Thai market.
- DDB Group Australia
  Jan 2022 - Jun 2023
  Coles Supermarket -Coles Liquor (Liquorland, Vintage Cellars, First Choice Liquor Market)-Coles Express
  - Business Manager
    Feb 2023 - Jun 2023
  - Business Executive, Social
    Jan 2022 - Feb 2023
- Cummins&partners
  Jun 2023 - now
  Clients: McCain, Jeep, Alfa Romeo, Skyn, Sharp & Carter etc. Clients: McCain, Stellantis (Jeep, Alfa Romeo, Fiat), Beyond Blue
  - Senior Account Manager
    Jan 2024 - now
  - Account Manager
    Jun 2023 - Jan 2024
Licenses & Certifications
- Advanced Account Management
  Advertising Council Australia
  Jun 2024
- Diploma of Social Media Marketing
  Melbourne City Institute of Education - MCIE
  Jul 2019
Volunteer Experience
- Head Of Marketing Communications
  Issued by TEDx ChulalongkornU
  Associated with Tony Sriprom