Nathalia Marques

Experience

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  Foto Plim Plim

  Jan 2014 - Feb 2015

  Creation

  Image processing bitmap editing and visual identity creation for brands and events.

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  Hurb

  Mar 2015 - Aug 2015

  ADMINISTRATION | PERSONAL DEPARTMENT

  Intership in the Personnel Departament.

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  OLI Consultoria

  Aug 2015 - Nov 2015

  Creation

  Image processing, bitmap edits. Creation of campaigns for the fashion segment, visual identity for partner brands, content for social networks.

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  RIT TV

  Jan 2016 - Jul 2017

  TV Production

  Intern responsible for pre-production, production and post-production for recordings of TV shows and clips from the Graça Music label.

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  Junta de Missões Nacionais da CBB

  Aug 2017 - Jun 2019

  Media Assistant

  Social media management, content, schedule and monitoring; Creation of analysis of Google Ads and Facebook Ads campaigns; Working with Mlabs, RD Station and Website (Wordpress and Wix); Collaboration in the coordination of events.

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  Bornlogic

  Aug 2019 - Apr 2021

  Media Analyst specializing in Facebook Ads for L'Oréal Brasil brands. Performance analysis of Facebook Ads campaigns; Creation of performance campaigns on Facebook Ads; Dashboard creation and analysis of campaign reports; Planning and implementation of Branding and Always On campaigns; Media billing; Acting at strategic and operational levels as a Facebook Marketing Partner, aiming at best practices and innovations to generate relevant results. Junior Media Analyst for L'Oréal Brasil brands. Performance analysis of Facebook Ads and Google Ads campaigns; Creation of performance campaigns on Facebook Ads and Google Ads; Dashboard creation and analysis of campaign reports; Planning and implementation of Branding and Always On campaigns; Acting at strategic and operational levels, aiming at best practices and innovations to generate relevant results.

  • Media Analyst

    Oct 2020 - Apr 2021

  • Junior Media Analyst

    Aug 2019 - Oct 2020
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  Som Livre

  Apr 2021 - now

  Responsible for leading Som Livre's digital and offline media team according to music and album release briefings;Monitoring and analyzing data and objectives of media campaigns;Marketing and Communication Planning with other teams, such as Label, Design, A&R and Content;Campaign operations on YouTube Ads, Google Ads, Meta Ads, Tik Tok Ads, Spotify, Deezer, Programmatic Media, Out of Home and other types of media campaigns;TV campaign operations;CRM strategy;Optimization/execution of campaigns with KPI monitoring;Interface and negotiation with digital and offline media partners;Monitoring reports, creation and analysis of social reports and brand listening; Show less Responsible for leading the creation, planning, operation and analyze of Som Livre's digital and offline media campaigns accordingly from music and album release briefings; Track and analyze data and goals; Marketing and Communication Planning with the other teams, such as Label, Design and Social Media;Google Ads (including Youtube), Facebook, Tik Tok Ads, Spotify, Deezer, Programmatic Media (with partners), Out of Home and other types of media campaigns; Optimization/execution of campaigns with KPI tracking;Interface with internal areas such as Label Marketing, Creative, Digital, A&R, among others;Interface and negotiation with digital and offline media partners;Monitoring reports, creation and analysis of social and brand listening reports;Artists I've worked with: Marília Mendonça, Jorge & Mateus, Maiara & Maraisa, Menos é Mais, Filipe Ret, Planet Hemp, Zé Felipe, Israel & Rodolffo, Matheus Fernandes, Zé Neto & Cristiano, Raça Negra, Di Ferrero, Gaab, Tiee, Luccas Carlos, MC Dricka and among others. Show less

  • Media Coordinator

    Aug 2023 - now

  • Senior Media Analyst

    Sept 2022 - Jul 2023

  • Media Analyst

    Apr 2021 - Sept 2022