Dean Alpha

Experience

• 

  Media.net

  Mar 2012 - Oct 2019

  • Managed account management teams of 2-5 Business Development Associates • Responsible for team's overall revenue and growth with average monthly revenue handled being over US $500,000• Developed reports to monitor/strategize performance of 400+ accounts handled by the team members• Implemented quality reviews for creative material & a feedback process to deliver those reviews across the team• Analyzing patterns of the publisher’s websites and designing ad campaigns specific to the publisher’s requirements• Conceptualizing new ad formats, creative designs & AB testing ad formats/designs to improve the overall performance• Supervised Design, Development & HTML coding of numerous mailers, newsletters & other creative materials• Constantly maximizing efficiency and challenging existing processes to improve automation of daily work• Interviewed, hired and trained campus + lateral candidates for junior and associate levels Show less • Managing multiple large revenue client accounts, with quarterly revenue handled being over US $100,000 per quarter • Reporting manager for 5 Jr. Business Development Associates• Collaborated with cross-functional teams such as Design & Tech to create in house tools that optimized work processes• Worked with cross-functional teams on Product Development from planning, requirement gathering, development, testing, deployment, and performance measurement• Interviewed, hired and conducted new hire training for over 3 years Show less • Manage client accounts, strategize to maximize revenue.• Study client's revenue numbers and consult them on the most appropriate process, to ensure seamless integration of our solution.• Become the commercial liaison and provide necessary assistance on escalated or urgent issues; providing commercial, marketing and strategic support.• Competitor Analysis.• Execute keyword research projects on an ongoing basis.• Advertising Industry Research, Trending & Analysis.• Prepare Reports based on research projects assigned.• Propose other enhancements to current systems and tools on an ongoing basis• Strategize & Execute tests to enhance conversions on our web properties.• Creating and monitoring ad campaigns.• Maintaining customer relationship with the publishers on-board.• Providing inputs for development of the business, based on strategic interactions with customers.• Working closely with design team, research analysts, approval and compliance team, developers etc. Show less • Supervising day to day activities & delegating work.• Enhanced customers' portfolio performance by ensuring continuous improvement andmaximized results on a daily basis• Conduct primary qualitative research & draft feedback.• Optimized Domain Names for Internet Advertising• Checked keyword lists of advertisers to maximize ROI for each advertiser/publisher.• Making reports that aid activities of team-mates.• Liaised with the Business Development Specialists to facilitate maximization of revenue/ ensured smooth functioning of the department. Show less

  • Associate Manager

    Oct 2018 - Oct 2019

  • Sr. Business Development Specialist

    Jul 2016 - Sept 2018

  • Business Development Specialist

    Jul 2015 - Jun 2016

  • Senior Research Analyst

    Jul 2013 - Jun 2015

  • Research Analyst

    Mar 2012 - Jun 2013
• 

  VEVE

  Oct 2019 - May 2020

  Manager, Publisher Operations

  • Managing a team of 3 resources that provides pre and post implementation support to sales team and clients(primarily OEM’s & Browsers)• Account management - Lead team to strategize, develop and execute growth strategies of key accounts• Responsible for all publisher operations management; Communicate and work cross-functionally with internal teams and clients• Troubleshoot, identify and resolve delivery/performance issues with the tech team, while providing clear and technical feedback to both internal teams and clients• Collaborated with finance team to streamline invoicing, billing and reporting• Created compliance checks and monitor compliance activities; Provide assessment and mitigation of risk• Defining processes and created process documents to ensure all parties are in check• Acted as a liaison between Tech, Ad Operations, Sales and Marketing teams to manage multiple projects; providing status and resolution to stakeholders Show less

• 

  TikTok

  Jun 2020 - Feb 2023

  • Managed the Client Solutions (IN) Team for Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, and the Philippines), collaborating with cross-functional regional teams. • Delivered extensive account management support, encompassing TikTok ads manager training, campaign creation & analysis, pixel implementation guidance, and new product adoption. • Enhanced account management efficiency with an automated revenue dashboard that correlates performance with risk identification and mitigation.• Functioned as an external product consultant, educating customers and digital agencies on product solutions and best practises with the intent to grow existing business relationships. Show less • Managed and grew post-sale client relationships with market advertisers of all sizes (~300k USD/month)• Coordinated with Sales, Product and R&D teams etc. internally to ensure a smooth and successful campaign execution• Analyzed campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings. Devised an in-depth tracker to automate performance tracking • Shared marketplace feedback and guide our advertising strategy• Conducted regular business reviews and took a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team to support on pre-sale research and pitch Show less

  • Lead - Client Solutions Partner, Global Business Solutions at TikTok | Bytedance (SEA)

    Oct 2021 - Feb 2023

  • Sr. Client Solutions Partner, Global Business Solutions at TikTok | Bytedance (ES & SEA)

    Jun 2020 - Oct 2021
• 

  Netcore Cloud

  Jul 2023 - now

  Customer Success Manager - Indonesia