
Rebecca Morris
Waitress, In-Store Trainer, and Supervisor

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About me
Senior marketing leader with 14 years experience in B2B marketing
Education

Liverpool John Moores University
2006 - 20102:1 BA Marketing
Experience

Loch Fyne Seafood Restaurant
Nov 2002 - Oct 2007Waitress, In-Store Trainer, and SupervisorI started working as a part-time waitress during college.I later became full-time and was soon promoted to In-Store Trainer whereby I was in charge of training new staff. I also travelled up and down the country and helped open new restaurants and train their staff.In March 2006 I was promoted to Supervisor, which involved opening and running the restaurant, monitoring punctuality and carrying out administration duties.

Campus Group
Mar 2007 - Apr 2007Student Brand ManagerMarket Research, awareness building and promotional activity, PR and media planning, and event management.

Panasonic Europe
Jul 2008 - Sept 2009Sales and Marketing AssistantIndustrial placement year as part of my degree. Role included:Competitive price/activity tracking.Database Management.Ordering, distribution and management of promotional materials.Planning and implementing seminars and shows.Coordination and responsibility of £300,000 worth of demonstration stock.Planning product launches, exhibitions and events.Running sales incentive campaigns.Marketing activity within the current Broadcast website and development of a new professional user’s website. Show less

Panasonic Europe
Mar 2010 - Jan 2015UK and Ireland marketing specialist for the Security division within the Professional Camera Solutions business unit, responsible for developing and maintaining marketing, advertising and promotional strategies.Key areas of responsibility include:Budget forecasting and Management, including P&L support.Event planning and Management. Management of new product introductions including product launch events and partner communication.Marketing intelligence, data analysis, market research.Press interactions and case study development.Online product campaigns and promotions, lead generation, email campaigns and social media marketing.Development of internal and customer-facing materials such as e-newsletters, e-DM’s and invites, using Marketo – a marketing automation toolDevelopment of vertical-specific content and materials to reach target industries. Managing third party supplier accounts and industry organizations.Reporting and presenting on marketing plan execution.Management and maintenance of price lists including internal and external communications.Management and support of product pipeline including management of the PSI (product forecast) using the companies CRM tool (Salesforce.com).Management of product collateral including datasheets, whitepapers, case studies, and technical documentation.Assisting with sales training and development of tools that support sales. Show less UK and Ireland marketing implementation for the Professional Camera Solutions business unit of Panasonic; covering broadcast, security and medical cameras.Key areas of responsibility include:Budget forecasting and Management by activity including P&L support.Event planning and Management including trade shows, customer events and film festivals.Management of new product introductions including product launch events and partner communication.Management and maintenance of price lists including internal and external communication.Marketing intelligence and data analysisPress interactions and case study developmentOnline product campaigns and promotions, lead generation, email campaigns and social media marketing.Managing third party supplier accounts and industry organisationsReporting on marketing plan executionManagement and support of product pipeline Show less Development and implementation of the UK and Ireland marketing plans for the AV broadcast division of Panasonic.Key areas of responsibility include:Budget forecasting and Management by activity including P&L support.Event planning and Management including trade shows, customer events and film festivals.Management of new product introductions including product launch events and partner communication.Management and maintenance of price lists including internal and external communication.Marketing intelligence and data analysisPress interactions and case study developmentOnline product campaigns and promotions, lead generation, email campaigns and social media marketing. Show less
Regional Marketing Manager
Apr 2013 - Jan 2015Product Marketing Specialist
Jan 2012 - Mar 2013Marketing Executive
Mar 2010 - Dec 2011

Sage
Jan 2015 - Mar 2018Marketing Campaign Manager
IRIS Software Group
Mar 2018 - Jul 2021Marketing ScrumMaster
Sept 2020 - Jul 2021Event Manager
Mar 2018 - Sept 2020

Sigma Connected Group
Jul 2021 - nowHead of Marketing
Aug 2024 - nowGroup Marketing Manager
Jul 2021 - Aug 2024
Licenses & Certifications
- View certificate

Marketo Certified Expert
MarketoMar 2019 - View certificate

Transitioning from Waterfall to Agile Project Management
LinkedInAug 2020 - View certificate

Agile Marketing Foundations
LinkedInJul 2020 - View certificate

Scrum: The Basics
LinkedInJul 2020
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