Julie Kosbab

Experience

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  Health Partners

  Jul 1997 - Jul 2000

  Sales Communications Specialist
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  Imation

  Jul 2000 - Feb 2004

  Marketing Communications Specialist
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  Cuneo Advertising

  Jun 2004 - Apr 2005

  Online Marketing Manager
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  FindLaw, part of Thomson Reuters

  Apr 2005 - Jan 2010

  Lead a best-in-class team of search marketers within a fast-growing division of a multinational corporation.• Search Marketing & Optimization: Staff expert on search and SEO. Developed company best practices and benchmarks based on industry standards.• Analytics: Developed proactive traffic monitoring program for 14,000 websites using only 6 FTEs via Google Analytics, Unica and Omniture toolsets and database technologies.• Consulting: Provided strategic recommendations and analysis to search marketing clients, including content optimization, link building, reputation management and social media marketing (SMM) to support lead generation.• Staff Leadership: Hired, coached and performance managed staffs of 7-20 search marketers at 3 career levels. Created and managed team budgets. Developed career paths for staff.• Product Development: Collaborated to create and implement SEO products, including products for Hispanic markets. Developed launch training and messaging for sales force and external audiences. Drove incremental revenue of > $4 million in one year, >$20 million in three years.• Training & Speaking: Provided internal and external training on search marketing to varied audiences, including senior executives, clients, prospects and conference attendees. Show less

  • Team Lead, FindLaw Search & Digital Marketing

    Nov 2006 - Jan 2010

  • Senior Search Marketing Consultant

    Apr 2005 - Nov 2006
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  Betweenstations digital

  Jan 2010 - now

  Principal

  Entrepreneurial consultant offering services in organic and paid search marketing, email marketing, content and editorial process to agencies, businesses and corporations. Competitive freelance rates, including project-based pricing. Experience and comfort in B2B, B2C and B2E environments.• Search Marketing & Optimization: Assist clients with SEO and PPC campaigns. Quality checks on the work of other agencies. Assist clients with local search optimization. Review website penalties and improve site reputations with search engines. Write requirements documents for new website development and software vendor selection processes. • Internationalization: Helping set best practices for sites with multiple languages or targeted countries.• Content Strategy: Understand how to make the content you have more effective, and fill in the gaps to reach across channels including email, paid media, paid content placement, social and organic.• Analytics: Setup and interpretation of data in Google Analytics, Adobe Analytics (FKA Omniture) and IBM Analytics (fka Unica).• Training: Develop and deliver training on copywriting, SEO, analytics, WordPress SEO.• Implementation: Working with IT, marketing, communications, and leadership to implement forward-looking changes to websites and processes. Experienced in Agile, Waterfall and similar approaches.Contact me today to discuss your project. Whether you need an assessment of prior digital work, short-term help for a project, or a long-term retainer relationship focused on growth, I can design an engagement that addresses your needs.Industries Served: Retail, Restaurant, Legal Services, Medical Services, Local Search, Higher Education, Publishing, Transportation, Logistics, Manufacturing, ECommerce Show less

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  FRWD Co.

  Jan 2012 - Jan 2015

  Senior Manager, Digital Marketing

  Lead media efforts related to search, content development and analytics within small and agile digital marketing agency.• Search Marketing & Optimization: Provided end-to-end search engine marketing consulting to clients, ranging from site audits, content audits, strategy roadmaps and implementation guides to hands-on change management for lead generation, link building and reputation management via paid and organic tactics. • Analytics: Developed structured reporting for agency clients in Google Analytics, Unica and Adobe SiteCatalyst.• Content Strategy: Created data-driven content strategies for traffic, acquisition and engagement. Identified white-spaces for large scale clients. • Process Development: Created service approaches, including RFP response, consulting engagements, site audits, recommendations delivery, A/B testing and reporting.• Training & Speaking: Delivered internal and external training on search marketing to varied audiences, including agency staff, clients, prospects, and conference attendees.Industries Served: Consumer Package Goods, B2B Software, Medical Technology, Health & Fitness, Food & Recipes, Automotive, B2B Business Services, Consumer Financial Services, Publishing, Higher Education, Franchise Businesses. Show less

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  Local SEO Guide

  Jan 2015 - Jan 2017

  Director, Enterprise Search

  Director of Enterprise Search for LocalSEOGuide.com, the search engine optimization and marketing resource for companies interested in local search at every scale. We also provide consulting to start-ups, e-commerce companies and Fortune 500 brands, whether or not they have brick-and-mortar locations.Specialties: Strategic SEO consulting, enterprise SEO audits and implementation guidance, SEO consulting services, local SEO, site planning and migration consulting, technical SEO, content planning for search and social, international SEO, multi-lingual search, enterprise SEO tools.Industries served: Retail, E-commerce, Manufacturing, Media/Publishing, Mobile Apps and Commerce, Local Search, Education, Software, Fashion, Logistics/Distribution, International/Multi-Lingual Search, Internet Marketplaces Show less

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  Bellacor

  Jan 2018 - Jan 2019

  Senior Manager, Acquisition (SEO/Content)
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  Arrow ECS North America

  Jun 2021 - now

  Global Product Owner, Digital Experience (SEO/Analytics/Content)

  Global SEO strategy and implementation for Arrow's Enterprise Computing Systems unit, including 25 websites in 14 languages. Led site migrations and relaunches for global websites. Product Owner for Umbraco CMS within Agile dev environment. Product owner for global analytics implementation (Google Analytics). Created global training for CMS implementation, keyword research, and translation/content creation.

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  CvE - Marketing Transformation Consulting

  Aug 2021 - now

  Senior SEO Advisor