Stefan Wallander

Experience

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  Procordia Food AB

  Jan 1989 - Jan 1990

  Trainee

  🔸Procordia’s first trainee programme including marketing and sales positions at the companies Ahlgrens, Pripps, Jede and Friggs.

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  Friggs AB

  Jan 1991 - Jan 1995

  Brand Manager

  🔸Responsible for Friggs Food Supplements, Natural Pharmaceuticals and Herbal Teas in the Swedish market. 🔸Key responsibility: Brand management, consumer marketing, new product development, trade marketing and market research. Budget responsibility.🔸Main sales channels: Grocery Food Trade, Pharmacy channel and Health Food Channel.

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  Spendrups Bryggeri AB

  Jan 1995 - Jan 1997

  Senior Brand Manager

  🔸Responsible for all Spendrups own beer brands.🔸Key responsibility: Marketing plans, brand strategies, advertising and communication development, new product development, media strategy, media buying, market research and trade marketing. Budget responsibility.🔸 Results: Launched “Spendrups Original” - the new house brand. A challenging project including a new beer, a new name, a new design and a new advertising concept. This was the biggest launch ever done within Spendrups. The beer became shortly one of the biggest brands in Grocery Food Trade and Spendrup´s biggest brand in the restaurant channel. Show less

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  Spendrups Bryggeri AB

  Jan 1998 - Jan 2000

  Marketing Manager Beer

  🔸Responsible for Spendrups total beer portfolio in the Swedish market. Full profit and loss accountability.🔸Key responsibility: Marketing strategy, portfolio optimization, advertising and communication development, media strategy, media buying, innovation processes and market research. 🔸Main sales channels: Grocery Food Trade, Convenience Trade, Restaurant Trade (HoReCa) and Systembolaget.🔸 Results: Further development of the marketing position of Norrlands Guld, Spendrups biggest beer brand. Resulted in one of the most successful advertising stories in Sweden and Norrlands Guld became the market leader at Systembolaget and the 2nd biggest brand in Grocery Food Trade. Show less

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  ANR BBDO

  Jan 2001 - Jan 2002

  Senior Account Director

  🔸 Responsible for accounts within the automotive, fashion and pharmaceutical sectors. 🔸 Main tasks; develop strong creative advertising concepts.

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  The Core Company

  Jan 2002 - Jan 2003

  Brand Consultant

  🔸 Responsible for strategic projects within the B2B and public sectors. 🔸 Main tasks; develop sharp brand platforms, brand positioning work, brand strategies and portfolio strategies.

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  Cederroth AB

  Jan 2004 - Sept 2016

  🔸 Promoted to this role, now responsible for Cederroth Central Marketing, R&D unit and all product categories; personal care, health care and household. Member of the Nordic Management Team. Reported to Head of Nordic.🔸 Key responsibility: Lead and develop Nordic and Polish growth plans including overall marketing strategy, product launches, advertising and media development, market research, media buying, digital agenda, innovation processes, portfolio optimization and optimize all internal marketing processes. Full profit and loss accountability. 🔸 Main sales channels: Grocery Food Trade, Pharmacy Channel, Heath Food Channel and Special Trade.🔸 Results: -Strong product launches in the Danish Health Care business 2015 resulted in +22% sales growth.-Initiated and implemented a new consumer centric Innovation Process in 2011. Resulted in stronger launch programs, stronger product pipelines, shorter time-to-market and improved consumer understanding. Show less 🔸 Responsible for Cederroth Central Marketing and R&D department (Household, Health- and Wound Care categories). Member of the Nordic Management Team. Reported to Head of Nordic.🔸 Key responsibility: Develop Nordic and global growth plans, innovation processes and portfolio optimization, marketing strategies, brand positioning, market research, communication development, media strategies and media buying. Full profit and loss accountability. 🔸 Main sales channels: Grocery Food Trade, Pharmacy Channel, Health Food Channel and Special Trade.🔸 Results: Relaunched our top prioritized cleaning/detergent brand Grumme in 2009. Successfully met all high sales- and market share targets and won the award as Sweden’s “greenest” brand this year. Show less 🔸 Responsible for Cederroth´s consumer division Health & Wound Care in Sweden including national sales force, KAM, Trade Marketing and customer service. Full profit and loss accountability.🔸 Key responsibility: Sales strategies, price strategies, customer campaigns, in-store campaigns, budgets and forecasting. Frequent contacts with central customers, annual negotiations.🔸 Main sales channels: Grocery Food Trade, Pharmacy Channel, Health Food Channel and Special Trade.🔸 Results: Established the basic prerequisites for a strategically important cooperation with a big Pharmaceutical Company and their OTC sales of key brands outside the Swedish pharmacy channel. Show less

  • Nordic Marketing Director

    Mar 2009 - Sept 2016

  • International Marketing Director Household, Health & Wound Care

    Jan 2007 - Mar 2009

  • Business Area Manager Health & Wound Care, Sweden

    Jan 2004 - Jan 2007
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  Etac Group

  Nov 2016 - Oct 2018

  Senior Vice President, PBU Hygiene Solutions

  🔸 Full profit and loss accountability for Etac´s product business unit Hygiene Solutions (ergonomic mobility aids for bathroom safety). Member of Group Management Team. Reported to CEO.🔸 Key responsibility: Lead and develop the Hygiene business incl. international expansion, set overall global strategy, product development, portfolio management and lead export sales team. 🔸 Sales channels (B2B & Public): municipalities, hospitals, nursing homes, dealers, distributors and end-users. Key markets: Sweden, Denmark, Norway, Germany, Holland, UK, US, France and Spain. Show less

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  Stockholmsmässan

  Nov 2018 - Mar 2023

  🔸 Full profit and loss accountability for Stockholmsmässans Business Area Event Services. Member of the commercial management team. Reported to Chief Commercial Director.🔸 Key responsibility: sales, e-commerce, CRM, digitalization and change management. Leading 5 teams within the areas: Event services sales, CRM & insight, E-commerce, business support and customer support.🔸 Results:-Delivered digital projects in the areas of CRM, price models, e-commerce and webshop with very strong results.- Standardized the overall insight work for the company's total event portfolio, which resulted in stronger events, more efficient marketing and sales work and fueled the innovation pipe-line. Show less 🔸 Full profit and loss accountability for Stockholmsmässans B2C portfolio consisting of 12 large public events. Member of the commercial management team. Reported to Chief Commercial Director.🔸 Key responsibility: change management, business development and profitable growth. Lead and develop the event teams, innovate new attractive concepts and secure strong growth plans.🔸 Results: -Executed an extensive cost efficiency project, contributing to a significant profitability improvement of +XX MSEK.-Developed and implemented new overall business process by coordinating the commercial collaboration between sales, marketing, production and project management for future events. Resulted in higher quality, stronger projects and increased employee satisfaction. Show less

  • Business Area Manager – Sales & Business Support

    Sept 2020 - Mar 2023

  • Commercial Manager - B2C events

    Nov 2018 - Sept 2020
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  Trafikförvaltningen, Region Stockholm

  Feb 2025 - now

  Verksamhetsutvecklare