Beatriz Garcete

Experience

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  Federal University of Rio de Janeiro

  Jan 2011 - Dec 2011

  Monitora de Fotografia

  Auxiliar alunos em questões práticas e teóricas do âmbito da fotografia, com foco em fotografia analógica, tais como: • Revelação dos filmes (pequeno, médio e grande formato)• Ampliação das imagens• Manuseio de aparelhos de ampliação e máquinas fotográficas• Utilização de filtros de ampliação• Teoria e prática em campo e como utilizar obturador/diafragma/Iso e lentes diversas• Técnicas manuais de retoque• Experiências com Vandyke• Cianotipia• Impressões com goma arábica Show less

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  R Design Niterói

  Jul 2011 - Jan 2012

  Graphic Design Volunteer

  Designer on the Organization Committee of R Design Niterói. What we did:→ Visual identity of the event → Website→ Promotional videos→ Support and advertising materials→ Development of event content and back stage services with other designers

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  Freelancer

  Jan 2012 - Jul 2021

  Design Strategist

  Bridging the gap between brand strategies and user interaction, I freelance for fresh and small to medium businesses, designing materials and interfaces that elevate awareness and streamline the whole experience. Some of my work includes:| Product & Brading |• Ran UX/UI Diagnostics and made improvements for several landing pages, websites and apps• Helped finding gaps in Service and Product Strategy for an E-commerce and an Education CRM• Developed the Brand Strategy, Value Proposition, Logotype and Visual Guidelines for a nutritionist (@luisaleal.nutri)• Created the Name, Slogan, Taglines and Brand Guide (including Voice, Tone & Style guides and whole Visual Identity) for @vid.oficial• Created 15+ Brand logotypes and also the whole Visual Identity and Stationary for law firms, doctors, fashion, travel and service brands• Created reports and visuals for Social Media and Ads| Multimedia |• Created a Pop-up book for a visual storyteller• Created Storyboards and Concept Art for a screenwriter• Developed Patterns and illustrations for a fashion brand Show less

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  Tita Nigrí Design

  Apr 2012 - Mar 2013

  Design Intern

  Assistance in all activities, with emphasis on the following:🔹 As contractors for Papel Craft:→ Illustration for the creation of store patterns→ Responsibility for organizing and planning the production of each physical product→ Monitoring products from start to finish→ Assisting in the ideation of new collections, identifying possible technical limitations, and suggesting alternatives🔹 For publishers such as Record, Rocco, Fontanar, among others:→ Creation and assistance in editorial cover projects and layout design→ Text review and adjustment for print suitability🔹 For the Brazilian Academy of Letters:→ Assistance in designing exhibitions→ Creation of stand materials, backdrops, and other necessary items→ Testing of location and positioning of museum pieces Show less

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  Nucleo i Design e Comunicação

  Oct 2013 - Nov 2014

  Design intern

  Assistance in research, planning and execution of strategies for brands and their respective graphic and digital materials. Some highlights: → Creation of the Senai/Cetiqt 2014 trend book, where I assisted with all graphic design and execution. → Endobranding, flows and internal positioning for Globo. → Creation of visual identity for NCFA Advogados, with assistance in creating the Homepage and other deliverables related to the service. Other common materials that I created and helped create:• Visual identities• Logos• Stationery• Execution of strategic campaigns• Ideation, layout and graphic art for books and printed matter• Website layouts• External meetings and briefing and follow-up with clients. Show less

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  DNA Legal Marketing Consultancy

  Jan 2015 - Jul 2015

  Designer

  Partnership with a marketing consultant for analysis and conception of legal products. Creation of graphic materials for law firms on demand, in accordance with proposed strategies, including:• Institutional presentations• Legal services proposals• Visual identities• Stationery• Newsletters

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  Juju Scrapbook

  Apr 2017 - Nov 2017

  Service Designer

  Part of the duo in charge for the wholesale and customer service area of the store. Some of the actions taken:• Develop and implement a responsive website for the store, bringing together all available products• Cycle of search and optimization of new leads up to the dispatch of goods and subsequent service• Planning and creation of the first in-house collection of items• Creation of packaging and complementary stationery demands• Creation and organization of posts, marketing emails and Ads• Customer service and research in the physical store• Video editing and organization of video tutorials in a concise way Show less

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  DNA Consulting Legal Marketing

  Dec 2017 - Jun 2018

  Lead Designer

  I worked with a focus on branding and transition to digital strategies for the customers assisted by the company's consultancy and advisory services. I also worked on improving the design of existing websites, blogs and apps and managing their content, helped planning and structure SaaP and other digital services, created presentations and strategies as well as materials for social media, advertisements and their respective tests and improvements via reports.→ Highlights for the development of a MVP for Montanha Alcântara law firm, focused on facilitating requests received via ASB web system, reducing time to get support from weeks to a couple of days→ Several improvements in customer acquisition and sales speed through the productization of services Show less

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  Doppel Store

  Jun 2018 - Mar 2019

  Service Designer

  I worked directly with the founder to scale the brand's processes and services, focusing mainly on research about consumer behavior and interests. I also mapped existing gaps and problems in the service life cycle, beginning in manufacturing the clothes, going through sales via e-commerce to delivery and collecting feedback. We observed positive results in all channels, such as:→ Reduction in ad CPC→ Reduced time between receiving the order and packaging it→ Increased cart conversion and average ticket→ Increase in organic traffic by discovering better formats and themes for contentSome of my activities were:→ Brand content management | Content creation | Social media management | SEO→ Mapping of services and channels | Improvements to brand touchpoints→ Market research | Personas | Prototypes for the website | UX/UI improvement reports Show less

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  Tecnofit

  May 2019 - May 2020

  I worked strategically to create a user-centric culture, being responsible for updating/acquiring user research data and translating it into deliverables to restructure the company's Homepage and its top and mid funnel acquisition Landing Pages.Some of the initiatives I worked on:→ Market and user research about customer identity | Content analysis | Netnography→ Personas | User Stories | Jobs to be done | User journeys→ Metrics reports | Multivariate testing | A/B testing→ UX/UI design for landing pages Show less I worked as a generalist in rebranding the company's identity, creating and scaling social media templates and also planning and executing the materials and services needed for the IHRSA 2019 fair.→ Rebranding | Brandbook→ Event materials | Tecnofit IHRSA 2019 Stand→ Materials for social networks | Organic and paid campaigns→ E-book design | UX/UI design for landing pages | Social media and LP results analysis→ Improvements in team routines | Kanban practices and Agile culture Show less

  • UX/UI Designer

    Aug 2019 - May 2020

  • Designer

    May 2019 - Jul 2019
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  Contraktor | Digital Transactions

  May 2020 - Jul 2023

  🔹 Monitoring and iterating the refactored features;→ "Send via WhatsApp," resulting in improved Upsell and NMRR metrics;→ "Edit Participant," leading to a decrease in the key usability metric for Advanced Plans, "Total time to complete signatures." 🔹 Research and implementation of improvements and fixes for Basic Plans (https://www.assinaturagratis.com), resulting in an organized report by error severity (heuristics) and priority, with 64 PLG improvements and 6 LGPD improvements: → I oversaw the deployment of the first 6 PLG improvements, resulting in a 68% recovery in the product's final conversion rate. 🔹 Mobile-friendly AA+ version for the platform's core functions, leading to the following changes:→ Average task success rate increased from 57% to 88%;→ Average task completion time decreased from around 4 minutes to 1 minute;→ Mobile bounce rate reduced by over 146%. 🔹 Completion of Contraktor's rebranding with a new visual identity:→ Definition of new design principles and values for the teams;→ Significant changes in the Design System tokens;→ Update of the core DS version based on Material 3. Show less First Product Designer of the recently created Product area, working from end to end throughout the product life cycle:🔹 In the first quarter, I helped in organizing the area: → Conducted surveys with users and stakeholders to deepen understanding and organize the main existing pains and demands; → Started setting tools to gather product data so we could select proper metrics and monitor them;→ Created and organized the Product research and insights database (ReOps);→ Helped expand the UX culture with Talks and workshops, aiming at scalable and collaborative processes; 🔹 With the expansion of the team, I started and collaborated with:→ Facilitation of workshops within squads to address topics such as Branding, Persona, Design Ops and other routine ideation and definition activities;→ Mapping of Jobs to be done and new interviews to decrease friction in the journey between products;→ Version 1 of the Design System and its main processes and documentation;→ Organization and prioritization of issues and improvements to make and/or refactor, ending up with +300 possible improvements;→ Scalable accessibility plan Show less

  • Product Design Lead

    Mar 2022 - Jul 2023

  • Senior Product Designer

    Nov 2021 - Mar 2022

  • Product Designer

    Jun 2021 - Nov 2021

  • UX/UI Designer

    May 2020 - Jun 2021
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  BairesDev

  Apr 2024 - now

  UI/UX Designer