Marguerite Carte

Experience

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  Arthur Andersen

  Nov 1995 - Aug 1998

  Assistant Management Accountant

  General management accounting and assisting in the production and preparation of monthly management accounting reports. »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

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  Andersen Legal (part of Arthur Andersen accounting firm)

  Sept 1998 - Oct 2000

  Management Accountant

  Senior member of a 6-member Finance Team for the Legal Division of Arthur Andersen. »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

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  BNP Paribas

  Nov 2000 - Feb 2002

  Management Accountant – Transfer Pricing

  Responsibility for the transfer pricing charge to other locations for back office support provided, as well as development and maintenance of the MS Access Service Charge model including VBA programming.»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

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  Dresdner Kleinwort Wasserstein

  Mar 2002 - Sept 2002

  Management Accountant (contract)

  Duties and responsibilities• Responsible for ensuring the accurate and timely recovery of costs from foreign offices and subsidiaries, as well as for improving the process and reporting thereof• Responsibility for continual substantiation and reconciliation of inter-company debtor balances and control of aged debtors• Performing regular credit control to ensure the timely payment of outstanding inter-company amounts due to DrKW and to receipt incoming payments correctly• Assisting the management reporting team in the forecast and budget processes• Reconciliation of several key support services balance sheet control accounts• Assisting the IT Finance team in the allocation and recovery of their costs globally• Educating peers on the inter-company processes and acting as the point of reference for any inter-company related matters Show less

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  Halifax Bank of Scotland

  Sept 2002 - Mar 2003

  Project Accountant (contract)

  Responsible for setting up a Management Reporting Tool for the Investment Banking Sales and Trading Team as well as assisting in the design of a new Sales and Trading system using Microsoft Access.»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

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  First National Bank (FNB)

  Nov 2003 - Apr 2011

  ► Online Media and Marketing► Online Reputation Management (ORM)► Social Media strategy»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Management of the digital operations team.»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Responsible for guiding and facilitating the development of FNB internal and external web presences to expedite achievement of the FNB strategic goals. »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Business analysis as well as many other functions including: financial and organisational tasks, business case analysis and preparation, some project accounting and even a little bit of design! »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Part of a team of accountants responsible for setting up and then maintaining the methodologies of Project Accounting across a particular area of FNB. »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

  • Online Media & Marketing Manager/Analyst, Digital Media & Marketing Services

    Apr 2010 - Apr 2011

  • Head: Digital Operations, FNB Online

    Nov 2009 - Mar 2010

  • Web Producer - FNB Online

    Oct 2008 - Nov 2009

  • Business Analyst - Intranet team

    Jan 2006 - Sept 2008

  • Project Accountant

    Nov 2003 - Dec 2005
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  Count2five newmedia

  Mar 2011 - Dec 2013

  COO / Digital Specialist

  count2five newmedia is a digital media and marketing company: our goal is to help brands resonate online. To this end we will start with building a brand's strategy and do whatever is required to implement it.You name it, if it's digital, we do it - have a look at our website for more info... www.count2five.co.za My role is multifaceted and includes:► digital strategy► client liaison/account management► project management► running operations, managing the team, finance etc.► project/account management, ► copywriting and editing,► web - from inception through to completion, I'll even turn my hand to a bit of html/php!► usability► search: optimisation and marketing► "coffee organiser official" and anything else that needs to be done to make our business successful!»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» Show less

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  TBWA\TEQUILA\JOHANNESBURG

  Jan 2014 - Sept 2014

  Digital Group Account Director

  Tequila is a full service digital agency and the digital arm of TBWA/Hunt Lascaris. As digital group account director I am responsible for the Standard Bank account and my responsibilities include:► digital strategy/strategic direction► client liaison/account management► project managementand, as always, I'll turn my hand to anything to ensure we deliver the best work, on time, on budget.

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  Momentum

  Oct 2014 - Oct 2016

  Digital Marketing for Savings & Investments and Short-term Insurance; including leveraging online media, social media, owned media to drive retention and acquisition of customers.From Dec 2016, I have also been responsible for all marketing efforts being integrated on the momentum.co.za website; including specific projects such as the Momentum SP Reid website, Funeral Cover revamp, design of campaign pages, copywriting for campaigns and web pages.• Work with sales and marketing managers to plan, manage, implement and optimize digital marketing campaigns and strategies to generate leads for Momentum Digital. • Analyze, review and report on all digital marketing activity to drive optimization of marketing activity as well as measure effectiveness and return on spend. Gleaning insights and recommendations for future campaigns. Reports done for Board and Exco as well as operational.• Drive website optimization and monetization.• Ensure all digital campaigns are integrated with traditional Marketing efforts and into the website.• Ensure all Momentum’s digital marketing efforts tie back to the business strategy. Show less Responsible for managing and delivering all social media activities across the business, recommending social media marketing strategies in order to drive traffic, increase customer acquisition, engagement, and revenue.Duties and responsibilities• Manage and implement the social media marketing strategy for Momentum.• Work closely with key stakeholders to understand overall business objectives and translate these into actionable social media growth strategies • Liaise with members of the digital marketing team to pro-actively identify opportunities for brand inclusion of social across all marketing channels and for content distribution/audience expansion opportunities via social media • Provide annual social media plan including monthly conversation calendar plans for to ensure effective campaigning across all social media networks to deliver on business objectives.• Execution of all social media marketing campaigns.• Create social media campaigns and calls-to-action that drive clients to our owned media and support our leads generating efforts. • Content Marketing plan for our social media networks.• Monitor performance to identify key influencers to leverage off opportunities to grow our brand equity in social media.• Provide consultation including brainstorming, planning, ideation, campaigns on social media strategy and special initiatives, working with key business stakeholders. Show less

  • Digital Marketing Manager

    Aug 2015 - Oct 2016

  • Social Media Marketing Manager

    Oct 2014 - Aug 2015
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  TBWA\ Africa

  Dec 2016 - Aug 2017

  Head of Social Media

  Responsible for the social media management and marketing function across all clients, including Standard Bank, Nissan SA, Datsun SA, MTN SA. This includes overseeing the creation, management and development of clients’ Social Media Strategy and Social Media teams as well as creating and delivering engaging & successful social campaigns, and evangelising and promoting a social framework through training throughout the company.Duties and responsibilities• Plan social media campaigns, ensuring customer acquisition and supporting monetization.• Set up a social media team consisting of community managers, social media managers, content specialists and strategists.• Recommend and implement social media systems and tools.• Content strategy, planning and management across all clients.• Develop analytics reports and collate data, presenting analysis of campaigns and trends to clients. • Monitor trends in online community tools, trends and applications.• Monitor the competition and be aware of market changes and developments.• In the absence of resources, turn my hand to whatever needed doing including community management, social servicing, content creation and curation, copywriting and anything else that had to be done to make my clients successful. Show less

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  Virtually Perfect | Real-world Digital Solutions

  Sept 2017 - now

  Digital Solutions Consultant

  At Virtually Perfect we offer real-world digital solutions for micro/small businesses. We do anything digital from the initial consultation, through to the development of a full digital strategy and the implementation thereof. We do design, development, optimisation, copywriting, content curation and creation, social media management, community management and so on.Some of the core elements are: Digital Strategy (aligning with Business Strategy) Search Engine Optimisation Web design/build Social Media Strategy and Marketing for all platforms Content Strategy and Marketing for all platforms Training in Social Media Management as well as  Digital Marketing including Online Media buying, Social Advertising, Search Engine Marketing. Managed Services for Social Media – listening, responding, content creation and planning, postingVisit our website to find out more: http://virtuallyperfect.co.za Show less

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  Flow Communications (South Africa)

  Jan 2018 - May 2018

  Social Media Specialist

  At Flow Communications it's all hands on deck - no holy cows, just producing the best work with the best people. During my time here I've done:❤ Digital and Social Media Strategy (for new and existing clients)❤ Digital Campaign conceptualisation, implementation and management❤ Content creation and curation, including copywriting❤ Event coverage for Social Media❤ Digital Marketing campaigns on Facebook, Twitter, Instagram and Google❤ Social Media Management of clients' accounts❤ Community Management❤ Account and Project ManagementAnd anything else that needs doing!I'm particularly proud of these high-performing campaigns:SANBS - Human Rights Day Blood DriveElegant Fuel - Win a Car Competition Show less

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  Massdiscounters t/a Game and Dionwired

  Sept 2018 - Mar 2023

  Head Of Digital Centre of Excellence

  As head of the Digital CoE at Game, my major focus is on integrated omni-channel marketing for Game SA, with input into Game Africa. I also support the eComm team with the front end of the website and input on UX. SEO and sales-drivers. Driving a digital first environment (or at least tied with ATL) has been an exciting challenge that has started to bear fruit. I love the fast pace of Retail and the opportunities that abound to do great, innovative work in the digital and marketing space.In theory, my responsibilities are listed below. In reality, I do anything that needs doing across any channel in the business. Strategy - Omni-channel digital marketing, social media and content strategy for South Africa and AfricaDigital campaigns management - Develop, execute and optimize digital campaigns across the business- Collaborate with key stakeholders (e-Commerce, Category team, Stores)- Define strategies that drive traffic, increase customer acquisition, engagement, retention and revenueDigital media procurement - Manage digital media buying and planning- Engage in vendor selection and supervision.- Evaluate new technologies, platforms and digital marketing solutions for application relevance in Game digital ecosystem- Support e-Commerce team in the development of new functionalityCollaboration - Engage/consult/collaborate with Exco, Advertising, Category Marketers, Marketing Operations and AgenciesSocial media engagement - Delivery of digital marketing, social media and content strategy- Development of processes to monitor, identify and report topical issues and themes currently being discussed online or on social media channels relevant to market and Game BrandManage - marketing analytics function - digital team and agencies- ROMI at campaign level- front end of websiteThought leadership - Provide guidance/support to stores and e-Commerce team on mobile, online and digital media plans Show less

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  Builders: Warehouse, Express, Trade Depot, Superstore

  Feb 2023 - now

  Financial Analyst