Experience

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  Keepers: singapore designer collective

  Apr 2015 - Jun 2015

  Fashion marketing executive intern

  Key Responsibilities:- Design and execute Marketing Campaigns online & offline* *(Eg. Events)- Content creation and development of creative assets online & offline* *(Eg, Brochures, Posters)- Development of social media marketing strategy and management of the company’s social media handle- Liaise with various Local Singaporean Designers to feature the products that are placed at KEEPERS- Media monitoring on digital marketing platforms- Involved in the planning and sourcing of vendors for promotional event in KEEPERS- Administrative work and/or any ad-hoc duties Show less

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  Signature image academy international

  Jul 2016 - Dec 2016

  Fashion (& style) consultant, third assistant manager & executive consultant

  SALES & MARKETING Responsibilities:- Strategise, plan and implement marketing initiatives to increase overall sales enquiries of Signature Image Academy International- Design and execute Marketing Campaigns online- Content creation and development of creative assets online & offline- Liaise with strategic partners and media individuals for branding-related projects- Proposing, planning and executing holistic Marketing Campaigns involving all of the affiliated entities under Signature Image Academy international- Development of social media marketing strategy and management of the company’s social media handles* *(In charge of 02 accounts)- Media monitoring and customer relationship management on digital marketing platforms- Website maintenance with updates and ensuring of all information are up to date- Liaise with external web developer for the creation of a website for an online personality profiling tool (WWW.MACDOER.COM)- Corporate B2B Sales and assistant coach for training workshopsFASHION-RELATED Responsibilities:1. Personal Guided Shopping and consultation for Miss Singapore Petite 20162. Conducted Workshop: Fashion Design DIY (textile manipulation) for International Beauty & Image Consultants Association (IBICA US) Show less

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  Watabe singapore pte ltd

  Feb 2018 - Nov 2019

  Marketing executive

  Key Responsibilities:- Strategise, plan and implement marketing initiatives to increase overall sales enquiries of CHIJMES Hall & Alcove at Caldwell House- Design and execute Marketing Campaigns online & offline* *(Eg. Events)- Event Conceptualisation with market research, trend-report, mood boards and visualisation boards- Content creation and development of creative assets online & offline* *(Eg. Brochures, Vouchers)- Designing of all of the company’s materials (Eg. Media Kit, Sales Packages) - Liaise with strategic partners and/or external vendors for branding-related projects (Eg. Brand Introductory Videos)- Liaise with media individuals and/or influencers for collaborative campaigns for branding-related campaigns- Proposing, planning and executing holistic Marketing Campaigns involving all of the products (Bridal Gowns) and services (Event Planning and Photography) offered under the Watabe Singapore- Development of social media marketing strategy and management of the company’s social media handles* *(In charge of 03 accounts)- Media monitoring and customer relationship management on digital marketing platforms- Reporting of data analytics and providing overall analysis collected from paid advertisements on SNS- Basic website maintenance with updates and ensuring of all marketing collaterals are up to date- Organising and leading the monthly Marketing meetings with affiliated brands under Watabe Singapore- Planning of company’s internal events Show less

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  Happy pet singapore pte ltd

  Nov 2019 - Nov 2020

  Marketing & sales executive

  Key Responsibilities:- Strategise, plan and implement marketing initiatives to increase overall brand awareness and sales of Brands under parent company- Design and execute Marketing Campaigns- Content creation and development of Creative assets online & offline* *(Eg. Advertisements in Magazines)- Liaise with strategic partners and/or external partners for branding-related projects- Liaise with media individuals and/or influencers for collaborative campaigns- Development of social media marketing strategy and execution management of company's social media accounts- Reporting of data analytics and providing overall analysis collected from paid advertisements on SNS- Media monitoring and customer relationship management on digital marketing platforms- B2B Sales Show less

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  Wong fong academy

  Dec 2020 - Aug 2021

  Senior marketing executive

  GoldWire (Digital Initiative)- Design, build and maintenance of website- Identifying target audience with target audience segmentation- Curate branding strategy through brand personality and voice- Content strategy and development- Copywriting blog articles- Liaison and interviewing local entrepreneurs for article features- Offline & online collateral design (EDM, pull-up banners, online social media posts)- Photography & basic videography with storyboard- Data analytics and monitoring performance of website conversion rate- Source & liaise with paid media channel- Social media marketing on Facebook & InstagramHTMi (Hotel and Tourism Management Institute)- Design, build and maintenance of website prior to official handover- Search engine optimisation- Online collateral design (promotional social media post)- Photography & basic videography with storyboardTWSH (Total Workplace Health & Safety)- Basic videography with storyboardWong Fong Academy- Offline & online collateral design (Social media post announcements, promotional posters)- Photography & basic videography with storyboard Show less

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  Giftano

  Aug 2021 - now

  • Manager (Marketing & Acquisitions)

    May 2024 - now

  • Marketing Manager

    Aug 2021 - Nov 2024