Experience

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  4media

  Mar 2011 - Oct 2016

  Marketing assistant

  • Provided direct assistance to the VP of Marketing coordinating and planning all details for trade shows, business trips, and social events • Assisted in online and offline marketing initiatives for clients: Segpay, Bill1st, and Silver Linings Meet• Created excel spreadsheets to consolidate and simplify over 20 years of paper files.• Responsible for inventory of office supplies, coordinated order details, and executed orders. • Communicated internally and externally via email, answering phones, and greeting clients. Show less

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  Haute headz salon/haute homez

  Aug 2013 - Dec 2013

  Receptionist/sales associate

  • Managed the appointment book, educated clients about hair products, sold and promoted merchandise including: home décor products, accessories, and cosmetics.• Updated social media outlets, including Facebook and Instagram, for the salon and boutique, promoting stylists, special events and merchandise on a daily basis. • Marketed for the salon and its upcoming events at local venues with the “Street Team.”

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  Maurices

  Sept 2014 - May 2015

  Sales associate

  • Generated sales, maintained client relations, and performed point-of-sales operations • Met and exceeded personal daily and weekly sales goals• Visually merchandised floor and window displays with latest merchandise• Established a knowledge of brand's design aesthetic and fit; thus being able to cater to each customers needs.

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  Haddad brands

  Jun 2015 - Aug 2015

  Sporting goods/city specialty intern

  - Direct Assistance to Sporting Goods & City-Specialty Wholesale Team - Day-to-day responsibilities included: • Purchase order tracking and general communications with buyers (if/when necessary) • Collected and organized Nike, Jordan, Nike SB, Hurley, Converse and Levi's seasonal line samples for in-house sales presentations and direct shipment to accounts • Updates to ATS Inventory/line sheets • Assisted in sales meetings and line presentations o Provided opportunity to interact with buying teams face-to-face and hone selling strategies • Liaised between sales and photo studio for Ecommerce asset compilation which involved strict deadlines Show less

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  Indigofera prima jeans

  May 2016 - Jul 2016

  Sales assistant (intern)

  Intern in the Sales and Business Development Department of a global apparel distributor for the EU • Primarily assisted Paige wholesale team preparing for all levels of sales presentations, marketing strategies, financial analysis, and communications with press• Used JOOR program to create and update Paige line sheets• Developed business critical data and contributed selling tools for Rolla’s, Pam & Gela, and Suncoo in key account meetings • Used LambTree program to generate and update sales orders, purchase orders, and account shipments for all brands• Set up and visually merchandised show rooms, created layouts of buyers previous season purchases and worked with buying teams during the selection process• Worked closely with sister PR company, IPR, to prepare for client meetings and liaising between brands, press, and stylists Show less

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  Lotame

  Jun 2017 - Aug 2018

  Marketing intern

  • Conducted research on the current state of the digital data industry for the AITV team, the Data Sales team, and the Marketing team to assist in sales proposal knowledge and provide infographic, whitepaper, and blog information • Performed social media metrics and generated a detailed social media content calendar for Twitter, Facebook, and Instagram • Audited internal Marketing Hub, organizing all client files into a comprehensive, efficient system• Analyzed all previous press coverage and implemented plans for future press submissions• Edited case studies, created content for blog posts, and created comprehensive expert speaker profiles • Assisted in coordination and planning of all aspects of trade shows, business trips, and corporate events• Updated Salesforce records, tracked ROI from specific events, and organized client gifts Show less

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  Decoded advertising

  Sept 2018 - Nov 2020

  • Brand Manager

    Mar 2020 - Nov 2020

  • Brand Coordinator

    Sept 2018 - Mar 2020
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  Pur-form

  Nov 2020 - now

  • VP of Marketing

    Mar 2024 - now

  • General Manager

    Nov 2020 - Mar 2024