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Andrew Marchenko

Andrew marchenko

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  • Timeline

  • About me

    Digital Marketing

  • Education

    • Russian university of economics named after g.v.plekhanov

      2008 - 2010
      Master’s degree marketing master in international economics (marketing)

    • Moscow institute of physics and technology (state university) (mipt)

      2005 - 2008
      Bachelor’s degree mathematical modeling of physical processes bachelor in applied mathematics and physics

  • Experience

    • Maxus

      Jun 2010 - Apr 2011
      Junior media planner

      accounting for Sberbank digital media placementpost-campaign analysiscompetitors analysisspecial projects escort

    • Fcbi

      Apr 2011 - Aug 2012
      Digital media planner

      Digital Media Planning and BuyingPost-campaign analysisDigital competitors analysis in Telecom (Beeline)TNS Adex data processing (digital competition estimation)Digital Strategy Development (Beeline)Optimization of data processing (reports parsing, Google Analytics - MS Excel bridge)

    • Bbdo worldwide

      Sept 2012 - Feb 2016
      Senior digital analyst

      Market Analysis (Automarket, Pharma, Apparel): Media Investments vs. Sales dependancy, Audience preferences, Product segmentation, ROI, Media split, website traffic). Sources: TNS MMI, AEB, comcon, Wordstat, comScore, SimilarWeb, Rosstat, FOM and others.Digital Spends analysis: parsing TNS Adex data in R (advertising type, impressions forecast, budget split, SOV estimation for whole digital market). SEA analytics (with Spywords and Semrush). Website behavior analytics (Google Analytics and Yandex.Metrika): audience segmentation, funnel analysis, site pathways, dashboard and auto-report configuration.RTB buying through Double Click Bid manager: campaign conduction, segments selection (paid and built-in).Media Modeling for Digital Strategy: mathematical and statistical model development for mediaweights estimation. Digital spends / Offline spends / Brand metrics correlation analysis. Vehicle selection by ROI and target. Show less

    • Nestlé

      Feb 2016 - Apr 2019
      Digital performance and analytics manager

      - Managing digital performance campaigns for all Nestle brands- Managing and analyzing programmatic campaigns- Nestle DMP development- Nestle digital strategy development

    • Mindshare

      Apr 2019 - Apr 2021
      Digital client lead

      Digital LeadingClient team leadingFull scope of digital campaigns conduction: briefing, channels selection, targeting strategy, funnel analysisData acquisition management – campaigns, negotiation with data sources, brainstormingOngoing CPA optimizationAudience verification (OMI)Funnel analysisEcommerceEcom media planning and buying including Ecom OLV and comarketingCommunication with RetailersData passback negotiationsMonitoring and analyticsData acquisitionAudience funnels Show less

    • Omd worldwide

      Apr 2021 - Nov 2023
      Digital account director

      Accounting clients on their digital media campaigns.Managing the team with 3 prs.Preparing annual strategies for the clients.Managing connection between departments: strategy, buying, planning, research, SEO, website support.Developing dashboards for campaigns tracking using Improvado.Working together with offline dept to propose 360 campaigns with online+offline joint KPIs.Conducting tenders for NewBiz winning.Clients: Unipharm, Barilla, Valio, Versace, Abbott, Ecco, Biocodex, Boehringer Ingelheim, Mitsubishi Electric. Show less

    • Мтс

      Nov 2023 - now
      Product marketing manager

  • Licenses & Certifications