
Kais Albustani, PMP®
Marketing & Sales Manager | Corporate

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About me
General Manager of TRANSFORM Training & Consulting | Driving Development Strategies | E-Learning Strategy | Corporate, B2B, & B2G Expert | Upskilling & Competency Development Specialist | Business Growth
Education

Faculty of Sciences
-Bachelor of Microbiologicy
Experience

Alfaysal Group
Feb 2001 - May 2007Marketing & Sales Manager | CorporateMy Role is playing in driving revenue growth by aligning marketing efforts with sales objectives. Based on my expertise of both marketing and sales, as well as the ability to bridge the gap between the two departments for seamless collaboration and achievement of business goals.Key responsibilities |||• Creating integrated marketing and sales strategies that align with the overall business objectives and target audience.• Identifying and generating leads through marketing campaigns, advertising, and other initiatives.• Providing sales teams with the necessary tools, resources, and materials to effectively close deals.• Overseeing the planning and execution of marketing campaigns that drive both brand awareness and sales conversions.• Deep understanding of the products or services being offered to effectively communicate their value to potential customers.• Managing customer data and interactions within a CRM System to track leads and sales activities.• Facilitating effective communication and collaboration between marketing and sales teams to ensure a cohesive approach.• Conducting research to understand market trends, customer preferences, and competitive landscape.• Sales Forecasting, Analyzing data to predict sales trends and adjusting marketing strategies as needed.• Budget Management, Allocating resources to marketing and sales initiatives to achieve maximum return on investment.• Team Leadership, Managing and motivating both marketing and sales teams to achieve their respective targets.• Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing and sales efforts. Show less

New Horizons -Syria
Jan 2008 - Sept 2014Corporate & Learning Solutions Manager | MarketingKey responsibilities |||• Create and execute marketing strategies that effectively promote our training programs, international Professional Certification.• Leading and managing effective proposals for the government sector, Our collaboration with government agencies empowers them to optimize their performance through innovative IT training solutions, Learning Methods (In Class Program, On Demand, E-Learning) and customize training solutions to meet the specific needs of our Clients• Building Brand Awareness and enhancing the brand identity of our training programs. This aims is to communicate the value of what we offer.• I closely collaborate with subject matter experts to develop informative content that highlights the expertise and relevance of our training programs. This includes blog posts, videos, Media and Events – all designed to captivate our audience.• Staying up-to-date with Research and Analysis and best international practices. • Partnerships and Networking: Establish partnerships and collaborations with relevant industry organizations, influencers, and educational institutions to expand our training program's reach and visibility.• Staying updated on relevant regulations, policies, and compliance requirements related to Learning solutions. Show less

Freelance
Jan 2016 - nowCapacity Building and Development ConsultantI am able to work effectively with diverse groups of people and have the ability to adapt to different cultures, contexts and sectors- My role is responsible for designing and implementing programs that help organizations and individuals improve their skills and abilities. My services include:- Assessing the current capacity of an organization or individual, identifying areas for improvement, and developing a plan for capacity building.- Designing and delivering training programs, workshops, and other capacity-building activities.- Providing coaching and mentoring to individuals and teams to support their professional development.- Facilitating the development of leadership and management skills within an organization.- Supporting the development of organizational systems and processes to improve efficiency and effectiveness.- Advising organizations on the development of policies and procedures to support capacity building.- Monitoring and evaluating the impact of capacity-building activities, and making adjustments as necessary to improve results.- Building and maintaining relationships with key stakeholders, including external partners and funders.- Staying up-to-date with industry trends and best practices in capacity building and development. Show less

WATAN | منظومة وطن
Jan 2018 - Jan 2022General Manager of WATAN Trading | Training Marketing ManagerKey responsibilities |||• Leading business Development Growth, planning products of the Learning Solutions and Marketing the Live Online Training programs, E-Learning • Developing and implementing training programs and ongoing professional development, managing the budget for the Company, including forecasting costs and operating expenses.• Collaborating with other departments and managers to identify training needs and ensure that training programs align with the client's overall goals.• Collaborating in Writing Proposals for Capacity building, Educational, and Economy Empowerment Projects for international Donors INGOs such as IRC, EU, and IOM to ensure that Solutions Learning, Digital Training programs align with the overall goals of training needs for the beneficiaries in Turkey, Syria• Led negotiations and Training Tenders with many organizations in Turkey and Jordan.• Overseeing the development of training materials, including handouts, presentations, and online training modules, Preparing the Training Need Assessments.• Managing and supervising the staff, Trainers and Coaches.• Staying up-to-date with Research and Analysis and best practices in employee training and development.• Communicating with managers, other stakeholders, and HR Managers to ensure that training programs meet their needs and expectations. Show less

TRANSFORM Training & Consulting
Jan 2022 - nowGeneral Manager | Corporate & B2B Learning Solutions ManagerSummary:1. I am responsible for the overall management and strategic direction of the company, this includes developing and implementing business plans, managing budgets and financial performance, leading teams, and ensuring that the company is providing high-quality services to its clients and partners.2. Our primary focus is on Business Development and selling Learning solutions, LIVE Online Training, E-Learning, Training Programs of International Professional Certifications and educational tools to Organizations, NGOs and government agencies responsible for education, OD.Key responsibilities ||1-Develop a comprehensive B2G sales strategy that aligns with the company's goals and objectives. This strategy involves identifying target markets, segments, pipelines and potential opportunities.2- Conduct thorough market research to identify trends, competition and potential opportunities for our products within global education, understanding the needs, challenges, and priorities of different Organizations.3- Strong Relationship Building with key decision-makers, government officials, Organizations from KSA, Jordan, Qatar, UAE, Bahrain, Kuwait, Libya, Yemen and stakeholders within various international agencies.4- Integrating Key Account Management to enhance our overall sales strategy and contribute to long-term success.5- Creating proposals of Learning Solutions and Digital Learning, and pitches tailored to the specific requirements and objectives of each Client.6- Negotiation and Contracting: Leading negotiations with government representatives, this involves discussing terms, pricing, implementation plans, and needs.7- Managing and leading a team of sales professionals, providing guidance, coaching, and mentoring to drive success.8- Participating in and organizing events, was a valuable strategy for building relationships.9- Supervising and implementing marketing strategies and plans to promote a company's products or services. Show less
Licenses & Certifications

Effective Communication Skills
Learning & DevelopmentDec 2020
Managing & Leading Virtual Teams
Learning & DevelopmentJul 2020
Key Account Management (KAM)
Learning & DevelopmentOct 2019
Strategic Planning
Learning & DevelopmentJan 2019
Finance for Non-Financial Managers
Learning & DevelopmentSept 2018
Blue Ocean Strategy Program
Learning & DevelopmentAug 2018
MBA Programme (Practice)
Learning & DevelopmentNov 2017
Proposal Writing Skills
Learning & DevelopmentSept 2017
Project Management Professional (PMP)
Project Management InstituteJan 2021.webp)
Certified Change Management Foundation (CCMF) - Virtual Program
Global Association for Quality Management (GAQM)Dec 2020
Languages
- arArabic
- enEnglish
- enEnglish
- enEnglish
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