Karthik Vavilala

Experience

• 

  Audisankara College of Engineering & TechnologyAutonomous

  Sept 2016 - Mar 2017

  Chairman of Innovative-HUB
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  BITS PILANI

  Aug 2017 - May 2019

  Student
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  BITS-PILANI

  Sept 2017 - Dec 2018

  Core Member in Business Analytics Club
• 

  IIC Technologies

  Jun 2018 - Jul 2018

  Business Development Intern
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  InMobi

  Jan 2019 - Jun 2019

  Brand Management and Market Research Intern

  ● Acted as a Multi touch point because every campaign involves cross-functional communication●Supported Research Teams with designing and executing mid-level to high-level studies on Brand Track, Brand Lift, Advertising Effectiveness and Opinion Polls amongst many others●Scripted surveys and helped in campaign management●Actively involved in Brainstorming sessions for PULSE Product Development

• 

  GD Research Center Pvt. Ltd.

  Jul 2019 - Oct 2019

  Analyst

  Generating Food Intelligence data of FSR’s and QSR’s around the globe.Responsible for Authenticity of Data in Food Services Department

• 

  InMobi

  Oct 2019 - now

  ●Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.●Co-ordinate across cross-functional teams for delivery across multiple channels & debug tech issues.●Maintained a high level of sales forecast accuracy, consistently achieving 80-90% of actual results.●Addressed accounting, billing, and service delivery issues, ensuring client satisfaction and building enduring relationships.●Facilitated client satisfaction and renewed customer relations, contributing to overall business growth.●Responsible for P&L Tracking, Revenue & Margin Reconciliation with Finance and Strat-Ops team.●Worked closely with Audience team to build new segments and the Publisher team to identify the best inventory for the customer's objective. Show less ●Purely Client facing role that involves interactions with advertisers from various verticals, identifying their objectives, and devising a media plan to reach out to the target audience in an efficient manner●Manage customer expectations, deliver the campaigns based on the KPI and also provide insights of the campaign●Responsible for Upsell/Cross-sell of campaigns.●Co-ordinate regularly with7-8 Internal teams regularly and ensure everything is on track.● Share insights for the current burst and recommendations for the future burst based on the performance and market scenario Show less ●Responsible for maintaining Daily & Weekly revenue and Margin trackers and ensure everything is on track●Align Internal teams with the objectives of the campaign to deliver the campaign as per the KPI's●Use existing Intel and identify new opportunities for the clients to explore and increase their customer base.●Make sure all the delivery related aspects for the campaigns (Performance of the campaign, Creatives, Supply, Audience, Quality Assurance, Start Date, Financial terms ) are as desired. Show less

  • Lead Account Manager - Brand and Programmatic

    Jul 2022 - now

  • Account Manager

    Jan 2021 - Jun 2022

  • Analyst

    Oct 2019 - Jan 2021