Shenanda Janse Van Rensburg

Experience

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  Harrison Cowley

  Jan 1999 - Jan 2001

  Account Executive
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  Uthingo Management

  Mar 2001 - Apr 2007

  Public Relations Manager

  Headhunted to build the Uthingo corporate brand (1st operator of the SA National Lottery) as well as other brands in the National Lottery stable through public affairs, public relations, and communications initiatives. Acted as Public Affairs Director (in excess of 3 years).

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  Cell C

  May 2007 - Apr 2010

  Executive Head: Corporate Communications

  Headhunted to align the corporate communications strategy to the business strategy as well as change perceptions about Cell C and its leadership. † Design and implement strategic internal and external communications initiatives to increase visibility and understanding of Cell C’s vision and purpose.† Actively engage, cultivate and manage media relations.† Lead Cell C’s corporate communications, CSI and events teams and direct relevant strategies.† Work with executives and senior management to determine where the business can impact the regional and international dialogue on development issues.† Lead the implementation of Cell C’s national Take a Girl Child to Work Day campaign and other CSI initiatives.† Manage external surveys to evaluate perceptions and attitudes of key internal and external stakeholders.† Responsible for the governance standards and operational protocols for all corporate communications materials.† Work with leadership to develop internal communications programmes and channels required to support organisational change and employee engagement initiatives.† Develop and conduct media communications and leadership communications training for executives and senior management.† Partner with Marketing, Regulatory Affairs, Government Relations and other relevant departments to ensure a consistent narrative. Show less

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  Altron

  May 2010 - May 2017

  Tasked to manage and protect the reputation of the group and its leaders in multiple countries (South, East, and West Africa, UK, India, Mauritius, and Australia). Accountable for reputation management, investor relations, marketing, advertising, corporate communications, stakeholder engagement and public relations. Led a shared services CoE and centralised team of marketing and communications-focused resources, expertise and knowledge servicing all businesses in Altron Group, including Bytes Technology Group, Altech and Powertech.Reported to the COO and managed a team comprising Heads of Marketing, PR & Communications, Stakeholder Engagement, Events and their respective teams as well as 5 Marketing Business Partners. Built strategic partnerships and maintained relationships with key stakeholders including the Board, EXCO, operating company MDs/CEOs, employees, Government, Media, suppliers, partners, community, civil society, regulators, pressure groups, and political parties. Key Deliverables• Provide direction, leadership, consultation, and support to all areas of the business in support of all marketing and communications campaigns and initiatives.• Build and lead a high-impact team that operates with focus and urgency and delivers measurable results.• Identify, quantify, and track political and industry trends that could post a long-term risk to Altron’s strategy execution.• Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence decision-making process.• Lead the development of holistic strategies across all channels to ensure that all marketing, communications and reputation management activities align at an enterprise level. • Set metrics to measure effectiveness of marketing, PR and communications efforts.• Oversee plans to adjust/improve performance, and stay abreast regarding emerging trends and best practices in marketing, communications, and reputation management. Show less Altech, a subsidiary of Altron, operated in the telecommunications, multimedia, and IT (TMT) sectors. Altech employed 5000 people in 14 countries through 33 operating companies.Accountable to elevate the Altech brand and transform Altech’s reputation both by developing and executing marketing and communications programs aligned to overall business strategy intended for internal and external audiences. Function as trusted strategic advisor to business leaders and identify and anticipate issues to safeguard Altech’s reputation. Foster strong relationships with key stakeholders and the media to maximise the impact of campaigns and strategic programmes. Identify and anticipate issues and work with relevant functions to counsel management on reputation/business impact. Reported to the CEO and managed a team comprising Heads of Marketing, PR & Communications, Stakeholder Engagement, Events, and their respective teams. Managed a total budget of ZAR50mil pa. Show less

  • Group Executive: Marketing, Public Relations, & Communications

    Mar 2013 - May 2017

  • Group Executive: Marketing, PR & Communicaitions (Altech)

    May 2010 - Feb 2013
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  TEN3:20 Consulting

  Jul 2017 - now

  Founder/Marketing & Communications Consultant

  TEN3:20 is a public relations and communications consultancy assisting individuals and businesses to understand their multiple, diverse stakeholder groups and deploy relevant communications programs to achieve their long-term objectives. Provides strategic consulting to large and medium-sized organisations:• End-to-end Reputation Management: Monitor and influence stakeholder and public perceptions and conversations about the organisation and its brand/s. Respond to reputation threats and proactively leverage opportunities to boost reputation.• Corporate Communications: Craft and manage all communication issued by organisation to internal and external stakeholders. Identify the best and most relevant channels to reach stakeholders, aligned to corporate/business strategies.• Public Relations: Through various communications initiatives, manage how organisation, its products and services, and its leaders are perceived by its target audience/key stakeholders with a focus on creating a favourable public image.• Stakeholder Engagement: Develop and manage the process organisation follows to listen to, and collaborate with or keep existing stakeholders informed. Identify, map (determine the level of interest and influence) and prioritise stakeholders to determine the best tactics for effective communication.• Marketing: Attract audiences to the company’s products and services to drive sales, through research, analysis, and understanding of customer interests. Reach customers through print-, internet-, digital-, social-, direct-, broadcast- and other marketing and advertising initiatives.• Crisis Communications solutions and advisory services: Develop, implement, and manage technologies, systems, and protocols to enable the business to effectively communicate during a major threat to its business or reputation. Advise and equip leadership/management on messaging, tactics, and approaches to effectively communicate. Show less