Macarena Díaz- Rodríguez

Experience

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  Punto Medio, Trade & BTL

  Jan 2012 - Apr 2012

  Client Service Intership

  At Punto Medio, I gained experience working on marketing and communications projects with clients at a Trade and BTL Agency. Worked with Tresmontes Lucchetti brand, involving Zuko, Livean, Kryzpo, Talliani and Yuz. Collaborating on Trade Marketing projects and promotions.Responsible for a variety of tasks including developing ideas for campaigns, writing reports for clients, attending meetings and participation in planning and budgeting.

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  Cardrona Alpine Resort

  Jan 2013 - Jan 2017

  In the Ticket Office department, I was the point of contact for guests, assisting with the following:• Provide exceptional guest service & up to date resort information• Responsible for promoting, selling & cross-selling Cardrona & non-Cardrona products• Ensure all guests are made to feel welcome & offered relevant product advice• Responsible for day to day cash flow & banking of Cardrona In the Rentals department, I assisted with the following:• Assist guests in the ultimate fit with their boots, skis, boards, poles and clothing supply in an efficient, friendly and helpful manner• Answer guests resort related questions• Supply technical information on equipment upgrades

  • Reservations Assistant

    Jan 2016 - Jan 2017

  • Rentals Assistant

    Jan 2013 - Jan 2016
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  Freelance

  Feb 2013 - Jan 2014

  Working Holiday Visa Experience - NZ

  I have always wanted to challenge myself and get out of my comfort zone, so I took the decision and started the best project ever. Moved to NZ and discovered a whole new world and leaned about a totally different culture, learned through new life experiences. Accomplishing New Zealand Citizenship.Meeting and working with people from all over the world gives you the amazing chance to share experiences, learn new skills and helps you keep developing your creative eye. You definitely obtain a wider outlook while you are home away from home. Show less

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  Alloy Alloy (Ogilvy's Digital Agency)

  Nov 2017 - Nov 2017

  Digital Marketer - Contract

  As a contractor, I worked on Alloy´s marketing plan, focused on a mobile case study, collaboration on social media content and generating ideas for different channels and templates for eDM's.

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  Ogilvy

  Mar 2018 - Aug 2019

  Digital Marketer

  At Alloy, I managed the marketing for Alloy, a digital agency. Creating fresh content for a new brand, developing weekly newsletters for clients and potential clients. Creating and managing content for social media channels. This involved thinking strategically about PR and new business opportunities.• Writing relevant content for eDM’s and the blog.• Content writing for social media channels.• Assist with social media research and reporting for specific clients.• Event management - client and in-house events planning and budgeting.• User testing planning, interviews and interview transcription.• Participation in co-creation workshops.• CRM management through HubSpot.• Management of the office’ s day to day needs.ACHIEVEMENTS • Participated in the collaborative creation of a brand from scratch. • Contributed to business growth by attracting and acquiring new clients through monthly eDM campaigns. Show less

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  Stanley St

  Aug 2019 - Aug 2020

  Digital Marketer

  At Stanley St, I managed the marketing and social channels for the agency, in collaboration with the Wellington and Auckland offices. The main challenge has been to develop strategies suited to each office client base; Auckland - private sector clients, Wellington - government clients.• Design and plan targeted eDM content.• Population of content for social media channels.• Event management - client and in-house events planning and budgeting.• CRM management through HubSpot.• Management of the Wellington office’s day to day needs.ACHIEVEMENTS• Collaborated with the re-branding from Ogilvy NZ to Stanley St• Succesfully launched opening in-house event Show less

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  Embassy of Mexico

  Sept 2020 - Jun 2021

  PA to the Ambassador

  At the Embassy of Mexico, I assisted the Mexican Ambassador and the Embassy in the following: • Work in Spanish, English, or both languages when needed.• Design invitations, programs, and materials for events organised by the Embassy. • Support in the issuance of electronic invitations and the monitoring of guest lists and confirmations. • Support the dissemination of events and news on the official website and the Embassy's social networks. • Assist in the maintenance and updates of the Embassy's website.• Support in the preparation of newsletters. • Assist in the organization of events to promote the Embassy. • Collaboration in events and/ or activities that may arise according to the Embassy's needs.• Assist the Ambassador of Mexico daily.ACHIEVEMENTS• Renegotiated office contracts and facilitated the Ambassador's residence relocation within the budget allocated by the Ministry of Foreign Affairs of Mexico.• Organised and increased the guest attendance for the National Party and the Latin American Film Festival.• Successfully secured a new sponsor: Corona beer. Show less

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  Kāinga Ora - Homes and Communities

  Jun 2021 - Aug 2022

  Logistics Coordinator - Governance Systems (People, Governance and Capability Group)

  At Kāinga Ora I coordinated logistics for the Governance Systems team in the following:• Coordinate the development of the monthly Governance Systems Bulletin.• Provide quality coordination support to the Governance Team across a range of governance services• Develop and maintain a range of governance-related documentation.• Manage the Forward schedule platform for the Agency.• Manage logistics for the Governance Systems team.• Provide schedule and management support for Board and Committees meetings.• Provide onboarding training to new staff.• Support the financial management for the Governance Systems Team.• Support the well-being of the Governance Systems team.ACHIEVEMENTS• Initiated the Governance Systems bulletin.• Introduced Governance well-being support by providing weekly wellness tools. Show less

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  Loyalty NZ (Flybuys NZ)

  Aug 2022 - Dec 2024

  Brand Marketing Specialist

  At FlybuysNZ I work closely with the Senior Marketing and Communications Manager - Brand to: Manage the social media calendar and content • Brief the media and creative agency and plan social content in accordance with the Social Strategy and budget, to build positive brand perception and drive member understanding and engagement with the programme. • Deliver creative content for both BAU activity and advertising campaigns through the internal approval process, working with the agency or the LNZL internal creative team to produce and post content. • Manage community engagement t, by responding to questions, queries and promotional giveaways with the brand tone of voice.• Provide social support to Partners and the Flybuys brand • Presenting weekly reporting on page insights and paid social activity. Support in delivery of above-the-line campaigns • Manage client and stakeholder approvals. • Deliver components of complex ATL campaigns such as digital, social and reporting.Deliver direct campaigns • Manage delivery tasks of data-driven campaigns. • Draft campaign and creative briefs as well as data and mail house specifications. • Proof read and facilitate approval of communications to market. • Input into targeting criteria through internal marketing analysts.• Build effective communications that result in members engaging with the programme. • Manage the reporting process from brief stage to end Post Campaign Report.ACHIEVEMENTS• Launched the TikTok channel in 2023.• Developed a robust process for working with Influencers and producing on brand content.• Work closely with the Agency to produce planned content that supports wider marketing activity in a cost-efficient and timely manner using a three-month rolling pre-briefing and production process.• Produced the social content to support the 2023 Crack Christmas with Flybuys Campaign, which has just been announced as a finalist in the 2024 Youtube Marketing Awards. Show less

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  Subconscious Loz

  Jan 2025 - now

  Community Manager