Csilla Rokolya

Experience

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  Invitel

  Aug 2012 - Nov 2015

  Reporting results, analysis-making, compiling management reports, managing the process of CEO’s monthly reviews, taking an active part in achieving the goals presented in the annual budget (subscriber’s numbers, RGU sales, activation and churn plans, revenue and GM plans).Cooperation with Tv content group, supporting the development of Tv mini packages, return calculation and launching new mini packages.Close cooperation with Customer Lifetime Management group, regular discussions as regards ARPU increase, as well as the reduction of subscriber’s churn.Development and management of GM calculator for the retention group.Responsibilities include OUT LTO portfolio as well as inquiry service and launching employee packages. Show less Efficient support as regards developing communication campaigns and sales support activities supervised by Product Managers, as well as compiling market and return analysis and campaign evaluation.In addition, playing an active part in analyzing activities and composing biweekly/monthly CEO reports in English together with processing and interpreting results.In the framework of the traineeship program the utmost insight into all the product ranges of the company’s residential segment and all the functions of service marketing is required. Show less

  • Product Manager

    Oct 2015 - Nov 2015

  • Junior Product Manager

    Feb 2014 - Oct 2015

  • Marketing Trainee

    Aug 2012 - Feb 2014
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  Telenor

  Nov 2015 - May 2017

  SoHo Segment Manager

  P&L ownership and lifecycle management of SoHo segmentEnd-to-end management in all small enterprise subscribers’ migration to the newest portfolio, meaning active participation in offer calculation logic, implementation of migration, and follow-up correction.Identification and analysis of customer demand, planning of products and campaigns according to customer needs together with management of such products and campaigns.In cooperation with partner departments, preparation of materials necessary for carrying out the strategic objectives of SoHo segments; management of strategic projects.Enhanced cooperation with Save Desk team in order to minimize churn numbers. Show less

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  UPC Magyarország

  May 2017 - May 2019

  Senior Segment Expert

  Creating the yearly activity plan for SME segment and having the responsibility to achieve thatLaunching continuous acquisition and base campaignsTaking active participation in event organization for the segment

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  Tresorit

  May 2019 - Mar 2020

  Collaborate with the customer lifecycle team to improve the customer segmentsDefine and execute in-app notification strategy to drive the users through the trial period and convert them to paying customersCoordinate landing page creation to ensure the best campaign performanceSegment users based on behaviors like activity frequency, product usage, history and launching email nurture campaignsManaging marketing automation programs including email triggers and batch campaigns through the entire customer lifecycleDeliver reports and develop dashboards for campaign success evaluation Show less

  • Global Campaign Manager

    Aug 2019 - Mar 2020

  • Marketing Segment Manager

    May 2019 - Jul 2019
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  Vodafone

  Oct 2020 - now

  • Senior Marketing Manager

    Jul 2024 - now

  • Digitalization Team Manager

    Feb 2022 - Jul 2024

  • Segment & Digitalization Manager

    Oct 2020 - Feb 2022