Michelle Tirabassi

Experience

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  Next Step Living

  May 2014 - Sept 2014

  Outreach Representative

  Implemented outreach programs designed to promote green energy efficiency services for potential users.Conducted the planning of field outreach to promote green energy efficiency through word-of-mouth, press releases and contacting potential customers.Face-to-face selling of home energy assessments, solar, and energy efficient heating and cooling systems.

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  Creative Intervention

  Feb 2015 - Apr 2015

  Audit Assistant

  Examined and verified the minutes of appointments from serviced therapists, collecting and matching hours to pay.Effectively evaluated and improved the effectiveness of risk management, control, and the procedures

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  Makiaris Media

  Apr 2015 - Apr 2017

  Media | Financial Assistant

  Coordinated in media buying and advertisement placement through all media outlets, i.e. television, radio, digital, print, and outdoor billboards.Oversaw and maintained accounts including CBS-affiliated network stations (e.g., WFSB, WTNH), radio stations (e.g., iHeartRadio, ESPN, KISS 95), music streaming services (e.g., Spotify, Pandora) and major/local prints (e.g., Forbes Magazine, Billboard Magazine, Hartford Courant). Presented analysis of clients’ performances by utilization of digital metric reports and ratings to evaluate effectiveness of operational costs.Collaborated with accounts payable department for invoice expenses and media order verifications. Show less

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  University of Connecticut

  May 2017 - now

  Directed and launched successful strategic rebranding and consolidation of student health services at UConn.Revitalized SHaW brand awareness by executing, implementing, and facilitating engaging content for students on social media platforms such as Facebook, Instagram and Twitter.Created, merged and manages websites under new systematized SHaW organization which includes Student Health, Wellness Coalition, Suicide Prevention, and Regional Campuses for Student Health. Present monthly data analytic reports on highlighting the overview of average number of users, level of website engagement, and website traffic to executive directors in each department division in addition to collaborating on strategies to optimize user growth. Supervise and delegate tasks to staff, employees and student employees on developing promotional materials, projects, programs and workshops. Coordinate, monitor and evaluate effective health promotion marketing campaigns. Show less Illustrated and designed creative promotional materials, such as brochures, flyers, social media content, and other publicity tools to further enhance Student Health Services’ mission and objectives.Attended outreach programs on campus to promote Student Health Services’ programs and services by encouraging campaigns for healthy behaviors and self-care to students.Established and maintained internal mailing and e-mail lists for promotional campaigns.Published copy for newsletters, press releases, and informational listings. Show less

  • Marketing Manager

    Mar 2023 - now

  • Health Communication Specialist

    Sept 2018 - Apr 2024

  • Marketing Specialist

    May 2017 - Aug 2018