Anthony White

Experience

• 

  PPL Ltd (now Redactive Media)

  Jan 1996 - Jan 1999

  Sales Executive
• 

  Metro Newspaper UK

  Jan 1999 - Jan 2001

  Assistant Brand Manager
• 

  I Feel Good Publishing Ltd

  Jan 2001 - Jan 2003

  Advertising Manager
• 

  Dennis Publishing

  Jan 2003 - Jan 2011

  Full responsibility for sales team selling all direct response channels online and offline across Dennis' entire portfolio. Additionally responsible for Syndication sales Full budgetary responsibility for the Bizarre brand. In six months I lead a magazine redesign, relaunched the Bizarre website, launched Ultravixens, a new brand extension, and published Bizarre's first ever Magbook, Bodyart. Managed team of 12 working across display, classified and inserts for 6 brands

  • Commercial Director, Dennis DMS

    Jan 2007 - Jan 2011

  • Associate Publisher, Bizarre

    Jan 2006 - Jan 2007

  • Advertising Director, Entertainment, Classified and Inserts

    Jan 2003 - Jan 2006
• 

  Essex County Fire and Rescue Service

  Oct 2009 - Jan 2013

  Retained Firefighter

  As a fully-trained firefighter, I provided night and weekend operational cover for Essex Fire and Rescue Service including blue light emergency service to deal with incidents such as fires and road traffic collisions.

• 

  Bauer Media

  May 2011 - Dec 2013

  Responsible for driving Bauer Specialist's online classified businesses by improving functionality, content, service levels and marketing and managing internal and external stakeholders. Analysing commercial potential of Bauer's customer data and using it to generate new revenue. Training sales teams and making recommendations on data systems and processes.

  • Head of Commercial - Digital Classifieds

    Feb 2012 - Dec 2013

  • Consultant

    May 2011 - Feb 2012
• 

  LiveIntent, Inc.

  Oct 2014 - Dec 2018

  LiveIntent has set out to prove that email is no longer about sending email. We deliver real-time display advertising within email on any device, at the time a message is opened, without ever sending an email. Fully compatible with all ESPs, LiveIntent provides ad serving, DSP/trading desk and exchange capabilities for Advertisers, Agencies, and Publishers.

  • Senior Director, Publisher Development

    Jan 2017 - Dec 2018

  • Director, Publisher Development

    Oct 2014 - Jan 2017
• 

  LiveRamp

  Jan 2019 - Sept 2020

  Publisher Development (Contract)

  LiveRamp's ATS solution provides publishers with a privacy-first audience authentication solution using a people-based identifier to help create addressable & monetisable audiences without 3rd party cookies or mobile identifiers.

• 

  Passendo

  Sept 2020 - Sept 2022

  Head of UK Publisher Development

  Passendo is an Ad Server and SSP for Email. We help Publishers and Advertisers build new advertising strategies for email, reach new audiences and unlock uncapitalised revenue. We make email relevant again for tomorrow’s ad formats

• 

  Zuora

  Oct 2022 - Feb 2025

  Enterprise Sales Executive

  Zephr is Zuora's dynamic Subscription Experience Platform built for the effective optimisation and personalisation of user experiences, in order to drive conversion. We empower commercial and technical teams to create personalised experiences for every customer that deliver powerful subscription relationships for life.