Holly Duarte

Experience

• 

  Cummins Inc.

  Aug 2002 - Jun 2024

  Led go-to-market support strategies through Cummins service centers and dealer partner channels, optimizing both the product sale and aftermarket support revenues.• Negotiated business case proposals worth >$300M in sales and service revenue, including financial impact and risk analysis. • Resolved conflicts and facilitated data-driven decision-making across business segment leadership, ensuring partner strategies are win-win for the business, customers, and partners.• Delivered a contract template with updated terms for global support and tailored agreements for top 2 customers.• Developed a 5-year transformation roadmap and managed standard processes, policies, and decision rights.• Delivered value proposition materials and eLearning curriculum in partnership with commercial line management to drive growth through Cummins service centers and dealer partners. Show less - Led team of 4 in the development and execution of marketing communications, including marketing campaigns and promotional plans for new product launches, advertising, development of product sales literature and collateral, trade show coordination, brand management, and direct marketing.- Led corporate communications, including message development, PR and crisis communications- Marketing Communications Cross BU Functional Excellence Leader- Responsible for marketing communications budget of > $1M Show less

  • Director - Channel Strategy and Transformation

    Jul 2022 - Jun 2024

  • Chief of Staff and Transformation Project Manager

    Dec 2018 - Jul 2022

  • Human-Centered Designer and Program Leader

    Aug 2017 - Dec 2018

  • Customer Insights Leader

    Feb 2016 - Aug 2017

  • Net Promoter System Program Manager

    Sept 2012 - Mar 2016

  • 6Sigma Black Belt (24 month assignment)

    Jun 2010 - Sept 2012

  • Marketing and Communications Leader

    Jan 2007 - Jun 2010

  • Americas Communications Specialist

    Jan 2005 - Jan 2007

  • Customer Assistance Representative

    Aug 2002 - Jan 2005
• 

  NAACP

  Dec 2024 - now

  Executive Committee Chair - Press and Publicity

  Volunteer position leading Cookeville-Putnam County Branch external communications and public relations, increasing awareness and engagement with local community.