
Ross Morris

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About me
Senior Product Manager
Education

Sheffield Hallam University
2002 - 2006BSc Hons - 2:1 Computing (Software Engineering)
Experience

Skills for Care
Jul 2006 - Aug 2013Initiated new projects by working closely with the business to build the business case by analysing the objectives, expected deliverables, measurable success factors, budget, resource requirements, and the expected benefits.Worked closely with the business to analyse system and business requirements, using such techniques as one-to-one interviews and workshops.Modelled business and system processes by employing use cases, user stories, and process flows diagrams. Worked closely with internal and external technical teams to analyse system specifications to ensure the business requirements were met.Managed and maintained accurate risk and issue registers, and coordinated the mitigations and ownerships within each.Planned and coordinated the user acceptance testing (UAT) phases by designing test scripts using Requirement Specifications and Traceability Matrices. Documented and analysed the results to ensure systems were fit for purpose prior to release.Provided early-life support on delivered systems, and managed the handover to the business for on-going support and maintenance. Show less Provided 1st and 2nd line IT support to diagnose and solve hardware, software, network and infrastructure issues.Using strong communication and customer service skills, analysed the symptoms of issues to identify root causes before deploying the most appropriate solutions. Was a key member of the Problem Management team that analysed and managed problems affecting multiple users.Developed strong verbal and written communication skills whilst delivering training on IT systems that were supported. Show less
Management Information Systems (MIS) Project Officer
Jun 2011 - Aug 2013IT Support Officer
Jul 2006 - Jun 2011

Damart UK
Dec 2013 - Mar 2015Business AnalystMain responsibility is analysing, documenting, supporting and proposing solutions for the new Damart UK and USA websites on the international web platform in order to achieve the identified project success factors.In addition to this project, I am required to carry our business analysis on local business projects and changes, and to prepare functional specifications in order to ensure these are implemented successfully.Accountabilities:Collect, understand, and transmit the business requirements for projects, and translate these into functional specifications and detailed test plans.Analyse and document business processes.Document work flows and results of business analysis and obtain sign off from stake holders and users on the specifications.Provide the link between the customer, development team and any third party regarding software functionality throughout the development lifecycle.Design and execute the test scenarios and test scripts.Day to day management of change requests in relation to the project plans to ensure agreed deadlines are met.Update and issue the required Company Project Documentation for the project sponsor, steering committee, project manager and project team, showing progress against outstanding milestones, status, resource requirements, issues, risks and dependencies. Show less

William Hill
Mar 2015 - May 2023● Coordinated engagement between senior leaders, design, technology, and commercial experts● Translated the commercial vision into robust product strategies● Data-driven decision making to focus delivery on desired measurable outcomes● Design thinking approach to product discovery to ensure customer satisfaction. ● Managed the delivery of multiple products concurrently● Coordinated the efforts of cross-functional teams to achieve common goals● Market trend analysis● Coached and mentored aspiring Product Owners Show less Responsible for leading the discovery and delivery of products on the UK Sportsbook.● Translate Product Vision into long-term product strategies to deliver desired outcomes.● Lead the collaboration of Product, Design, Technology, and Commercial experts to plan and execute customer research, experimentation, and competitor analysis.● Apply product expertise to develop compelling roadmaps to present business and customer value to senior stakeholders.● Manage multiple product backlogs prioritised by value.● Co-ordinate multiple delivery team outputs to ensure successful product outcomes.● Frequent stakeholder engagement to communicate development progress, performance metrics, and product successes.● Work with Design to validate product usability during development.● Lead, inspire, and motivate delivery teams to develop great products.● Work with operational business stakeholders to ensure product is reliable and well supported.● Support and mentor Product Owners to align skills and behaviours with what good looks like. Show less Responsible for the analysis and planning of complex requirements whilst leading and supervising a team of Business Analysts.● Maintain close relationships with Product Owners and stakeholders to ensure clear understanding of international market strategies.● Manage multiple projects concurrently by evaluating complexity, priority, and coordination of Business Analyst workloads.● Plan, elicit, and manage complex requirements for high priority regulatory projects. ● Communicate updates to stakeholders across multiple projects. Show less Responsible for delivering high profile and complex changes within an Agile environment to the Italian and Spanish regulated markets. ● Work closely with Product and Business owners located around Europe to maintain knowledge of International strategies to embrace each unique challenge that the European markets present.● Evaluate complexity of projects and identifies appropriate stakeholder involvement.● Identify scope of deliverables and prioritises the associated analysis tasks.● Use a variety of techniques to elicit accurate requirements from stakeholders.● Document prioritised requirements that are suitable to the complexity of the project.● Utilise a variety of techniques to communicate information appropriate to the stakeholder.● Collaborate with development teams, UX/UI, and stakeholders throughout the project life cycle.● Incorporate analytical thinking to interpret data and make informed decisions on solutions. Show less
Product Manager
Sept 2022 - May 2023Product Owner
Feb 2019 - Sept 2022Senior Business Analyst
Apr 2018 - Feb 2019Business Analyst
Mar 2015 - Apr 2018

Jugo
May 2023 - Apr 2024Senior Product OwnerResponsible for shaping the product delivery of a brand new SaaS platform product in the digital meetings space. Utilising the very latest and greatest of web, mobile, and game technology to create truly immersive and ground-breaking customer experiences that revolutionises the format for people to meet.● Competitor analysis of virtual meeting products,● User story mapping analysis,● Design thinking product development,● Stakeholder engagement for customer, commercial, design, and technology,● Data-driven decision making to build products that factor in design, technology, commercial, and costs,● Lead multiple cross-functional teams to ensure priorities are set and delivered,● Introduced a comprehensive set of measurable product KPIs that ensured performance and scaleability● Delivered a full rebrand of the product and organisation● Delivered 3rd party integrations to ensure full E2E product automation, in addition to offering new social media functionality. Show less

Entain
Apr 2024 - nowSenior Product Manager
Licenses & Certifications

ITIL Foundation
BCSJun 2013
Microsoft Certified Professional (MCP)
MicrosoftJun 2011
Prince2 Foundation
APMG-InternationalNov 2013- View certificate

Product Management: Building a Product Strategy
LinkedInJan 2024 - View certificate

Certified Scrum Product Owner® (CSPO®)
Scrum AllianceFeb 2021
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