Meghann LaFortune

Experience

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  Pathway's Inc.

  Jan 2006 - Jan 2007

  Site Supervisor

  Managed before and after school program at 2 local elementary schools.Ensured that staff met the guildelines in place and that students were engaged in an interactive and educational activity program.Met all New York State educational and safety guidelines.

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  Bobby K Entertainment

  Apr 2009 - Oct 2009

  Sales Representative - Event Consultant

  Prospect new businesses within the North East for Corporate team building and Collegiatestudent life events.Work with clients to plan and execute their events.

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  GateHouse Media

  Oct 2009 - Oct 2011

  Multi-Media Advertising Account Executive

  Consistent record of exceeding revenue goalsTerritory growth of over 25% since beginning in October of 09’Prospect new business to further develop assigned territoryWork with existing advertisers to develop and implement marketing strategies that cover a variety of media.Educate clients on the current print, web and mobile marketing landscape by keeping up to date on industry trends.Service all areas of account management including: copy writing, ad layout, campaign planning and collectionsWork with clients to develop goals and strategies within a set budget.Digital Media “Point Person” for The Leader Show less

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  PREIT

  Oct 2011 - Jun 2016

  Marketing Director - Arnot Mall

  Develop and implement Arnot Mall's strategic marketing plan and budget to achieve annual goals, impacting sales, traffic and market share for the center.Manage all marketing, advertising and public relations efforts for 1 million square foot Super Regional Shopping CenterDevelop and implement a proactive public relations program, serving as liaison with media.Coordinate special events and promotional activities that position the center as the premier shopping destination in the area.Develop and implement extensive social media and digital marketing campaigns to generate engagement with measurable results. Responsible for exceeding target goals for annual initiatives including Santa and Bunny photo sales, PR coverage, Gift Card sales and Digital Communications Show less

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  Urban Retail Properties

  Jun 2016 - May 2017

  Marketing Director - Arnot Mall

  Develop and implement Arnot Mall's strategic marketing plan and budget to achieve annual goals, impacting sales, traffic and market share for the center.Manage all marketing, advertising and public relations efforts for 1 million square foot Super Regional Shopping CenterDevelop and implement a proactive public relations program, serving as liaison with media.Coordinate special events and promotional activities that position the center as the premier shopping destination in the area.Develop and implement extensive social media and digital marketing campaigns to generate engagement with measurable results. Responsible for exceeding target goals for annual initiatives including Santa and Bunny photo sales, PR coverage, and Digital CommunicationsDeveloped and launched the 50th Anniversary Campaign for Arnot Mall - “Celebrating the Past and Unveiling the Future” Show less

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  John G. Ullman & Associates, Inc.

  May 2017 - May 2019

  Branding and Marketing Manager

  Spearheaded comprehensive integrated marketing strategies and campaigns, driving brand awareness and business performance for a leading wealth management firm.Led the rebranding initiative in the firm’s 40th year, aligning communications with the brand’s vision and objectives, ensuring message consistency across digital and traditional channels.Developed clear and impactful marketing communications, ensuring alignment with brand messaging, objectives, and KPIs.Managed and optimized cross-channel campaigns including digital (social media, website, content marketing) and traditional advertising, using insights to optimize ROI.Developed creative briefs and led marketing team efforts to execute and track campaigns across multiple platforms.Utilized market research and customer insights to refine messaging strategies and ensure engagement with high net-worth target audience. Show less