Katie Doolan

Experience

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  Alexander & Alexander Consulting Group

  Sept 1990 - Nov 1994

  Communications Consultant

  Developed communication materials, including benefits explanation kits, brochures, and audio-visual presentations, for clients that included McDonnell Douglas, Johnson Controls and the Chicago TribuneTurned complex concepts into easy-to-grasp, compelling copyExtensive client contact and project management responsibilities

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  Words&Pictures, Inc.

  Mar 1995 - Jun 2017

  Senior Copywriter/Project Manager

  Developed creative concepts and copy/content, as well as handled project management, for several clients including the University of Chicago Medicine, Lurie Children's Hospital, Walgreens, Blue Cross and Blue Shield of Illinois, Ingalls Health System, Weiss Memorial Hospital, Chicago Title, Robinson Engineering, Lillibridge, Great Lakes Bank, the Regional Transportation Authority and IRMADrafted print and digital ads, website content (including microsites and landing pages), social media posts/blogs, direct response campaigns, capabilities brochures, annual reports, newsletter articles, sales promotion pieces, video scripts, radio spots, billboards/transit ads, posters/window clings, executive speeches, new business proposals, marketing campaign materials and other collateral Collaborated with clients as well as the W&P internal team of account executives and art directors to establish creative strategy and execution methods for marketing campaignsManaged projects from start to delivery, working closely with vendors, clients and internal team Led and participated in creative presentations, project kick-off meetings and brainstorming sessions Copyedited and proofed content, working under tight deadlinesCoordinated public relations and key new business efforts Show less

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  Aileron Communications

  Jul 2017 - Nov 2017

  Chief Copywriter/Account Executive

  Crafted press releases, bylined articles, news briefs and other marketing-related materials for clients Prepared media pitches to place client stories in trade pressManaged multiple projects, including a media monitoring program and press contact database

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  Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

  Mar 2018 - now

  Lead Marketing Communcation Consultant

  Leads the development and execution of a variety of communications for multiple audiences —Extensive work in creating content for various formats, from online to videos —Deep knowledge of health care marketing