Keesha Marson

Experience

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  The Works Design Communications Ltd.

  Aug 2003 - Oct 2006

  Production Coordinator

  - Created and maintained project documentation- Organized weekly production meetings with account managers and graphic designers- Prepared sale proposals for clients and prospects- Coordinated internal and external project timelines with design team and suppliers - Project managed marketing and human resources materials- Booked photographers and purchased still photography- Prepared accounts receivable, payable and banking- Processed all invoices and bank deposits- Created purchase orders for all print production and other creative services- Provided direct assistance to the executive partners and production manager on a daily basis Show less

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  Starkey Hearing Technologies

  Oct 2006 - Jun 2016

  - Generated above industry average open rates by 7% for corporate email campaigns in Constant Contact- Developed company Facebook page with over 1800 followers- Developed a unique teaser that successfully created a buzz in the industry for a new world class hearing aid technology launch- Reorganized marketing server to improve efficiency and productivity- Sourced custom corporate promotional products and managed warehouse inventory levels- Liased with global teams for marketing assets needed for specific ethnic communities- Optimized press releases and secured coverage to relevant media outlets regarding the Starkey Foundation missions- Managed daily engaging content for corporate social media posts using Hootsuite- Provided demographic reports with analysis of consumer profiles to identify retail target audiences- Assisted in the development of the annual budget by ongoing tracking and monitoring of departmental expenses and purchase orders- Planned meetings and trade shows by identifying, assembling and coordinating required marketing materials- Supervised two graphic designers and one marketing coordinator to ensure milestones and deliverable dates were met Show less - Created distinct brand strategies for multiple hearing aid clinics nationwide- Increased response rates for clients traditional marketing initiatives by 3%- Assisted in the creation of websites and Facebook pages- Planned, organized and executed seminars, open houses and festivals- Developed original concepts for addressed and unaddressed mailers- Sourced and coordinated advertising opportunities to drive leads to clinics- Established relations and negotiated media buys for clients- Managed multiple campaign timelines with design team and vendors- Maintained direct communications with customers through Customer First- Assisted the sales team with PowerPoint presentations to acquire new customers Show less

  • Marketing Supervisor

    Apr 2013 - Jun 2016

  • Marketing Coordinator

    Oct 2006 - Apr 2013
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  Ryder Ltd

  Jun 2016 - Nov 2018

  Senior Marketing Specialist

  - Liaised with copywriters, agencies, translators and internal departments to drive flawless execution of multi-channel campaigns such as Google ads, email automation, landing pages, direct mailers, posters and publication ads- Developed a rental industry email campaign in Eloqua that generated over 1200 new rentals in a year- Created innovative strategies and approaches to support used vehicle sales goals and reach prospects across Canada using digital and traditional marketing tactics- Built email campaign journeys from start to finish in Eloqua, including targeting, mapping, data logic and flow integration- Facilitated A/B test to optimize content, subject lines, deployment time and promotional offers in Eloqua- Managed the Canadian website uploads, traffic and site changes in Sitecore- Planned, directed and executed strategic events, including all aspect of event marketing, logistic and budgeting- Assisted in the development and implementation of event tracking mechanisms to assess program effectiveness and alignment with overall strategic goals- Optimized email and direct mailers for the rental lifecycle campaign- Managed content on the internal network digital displays nationwide- Designed critical pathways and success criteria for each campaign component, using Workfront to relay this information to each member of the creative team- Tracked and coded marketing vendor invoices in Ariba Show less

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  Chubb Fire & Security Canada

  Jul 2019 - Aug 2021

  Senior Marketing Specialist

  - Created email campaigns that drove engagement and value to existing customers- Planned and led the development and production of branded content in support of marketing and sales objectives- Developed effective communications for both internal and external audiences- Managed content updates on the corporate website and intranet- Contributed to the implementation of new brand guidelines and graphic standards across Canada, while focusing on driving brand awareness internally and extenally- Collaborated with cross-functional partners to support product launches- Contributed to the creation and execution of the marketing strategy and annual planning Show less

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  BiblioCommons

  Sept 2021 - now

  Marketing Campaign & Events Manager

  - Project managing in-person and virtual events from creating project plans, critical paths, managing timelines through to execution- Developing creative multi-channel campaigns and events strategies to drive demand generation and nurture contacts at all stages of the funnel- Managing the strategy and creation of email newsletters, and social media communications- Measuring and reporting on the performance of marketing campaigns, channels, and events - Working with sales to ensure maximum visibility with promotional campaigns pre and post events with the goal of converting attendees into customers- Working with Customer Success to identify customers to act as brand advocates at events- Designing, building and testing campaign deliverables such as email copy, landing pages, and calls to action Show less