Zafar Shaikh

Experience

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  Search Results Media

  Jun 2012 - now

  Promoted to Team Lead SEO & the PPC department from the Project Coordinator role. I have been with the company from last 10 years and during this tenure with the company I have implemented protocols which have improved efficiency in the SEO as well PPC team.My Key Responsibilities Areas are: - Responsible for achieving campaign targets.- Team Management ( Handling a team of 8 SEO & PPC Engineers)- Client Communication & Management ( Handling more than 54+ PPC as well as SEO clients from North American Market)- Working on different types of campaigns like- E-commerce website,B2B websites,Content managed websites,static and dynamic websites by using SEO,SMO techniques and Web analytics tools. - Keeping attention on visitors for identifying a perfect problem and fixing perfect issue.- Creating and promoting videos for variety of campaigns as per client requirement.- Established a strategic search position for various campaigns. - Leading SEO & SMO Campaigns.- Using Google analytics tool for monitoring traffic,custom reporting,Set up Goals.- Knowledge of email marketing - Skilled in Keyword Research and Organic SEO as well as local SEO. - Able to fix any technical issues faced by team members and clients.- Generating Site audit and analysis report- Reporting On Social Media Engagement- Landing Page Optimization Show less

  • Digital Marketing Consultant

    Jun 2024 - now

  • Team Lead - SEO & PPC ( Digital Marketing)

    Feb 2017 - Jun 2024

  • Project Coordinator + Quality Analyst - SEO & PPC ( Certified Google Adwords + Bing Professional

    Dec 2014 - Feb 2017

  • SEO Specialist

    Jun 2012 - Dec 2014
• 

  Xcare

  Dec 2019 - Jan 2024

  Head of Digital Marketing

  - Build, plan and implement the overall digital marketing strategy- Manage the strategy- Manage and train the rest of the team- Stay up to date with the latest technology and best practices- Manage and oversee different digital marketing channels- Measure ROI and KPIs- Prepare and manage digital marketing budget- Oversee all the company's social media accounts- Measure and manage online content- Track SEO and Google Analytics data an make complex analysis - Build and inbound marketing plan- Anticipate sales performance trends - Organize and lead digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement- Develop, implement, and manage multiple paid ads and campaigns for clients- Collaborate with clients to report and plan for growth, as needed- Identify and evaluate new digital technologies and use web analytic tools to measure effectiveness of digital marketing campaigns- Spot trends, possible problems or opportunities in relation to your account- Bring new marketing ideas Show less

• 

  DigitalRyze

  Jun 2024 - now

  Co-Founder & CEO

  At DigitalRyze, my role involves leading a team dedicated to delivering ROI-focused digital marketing solutions. Our primary goal is to ensure that every strategy we implement drives measurable results and maximizes returns for our clients.