
Hyesung Baek
[Interior] Woo-Ri Wallpaper

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About me
Freelance Artist (Production Designer & Director)
Education

Sungshin Women’s University
-Bachelor of Fine Arts (BFA) Department Of Crafts Textile Design
University of the Arts London - Central Saint Martins
2012 - 2014Master of Arts (MA) Performance Design and practice
Experience

Assistant Interior Decorator
Dec 2000 - Jan 2001[Interior] Woo-Ri WallpaperArchitectural Material Company Magazine shooting / Seoul, South Korea- Sourced and made props, dressed and decorated studio set for wall paper company magazine shooting.

Art Education Centre Teacher for Children
Mar 2001 - Jul 2001[Education] Kids Art AcademyArt Education Centre / Seoul, South Korea- Encouraged children to think more broadly and creatively, introducing them to techniques such as line, tone, shape, space, colour, perspective and form and many more.

Art Team Support
Dec 2004 - Jan 2005[Film] My Boyfriend is Type-BFilm / Director : Seok-won Chio / Cinema Jenis

Pre-Production Concept Design Researcher in Art Department
Feb 2005 - Apr 2005[Film] The RestlessFilm / Director : Dong Oh Jo / Nabi Pictures

Assiatant Designer in Art Department
Apr 2005 - Apr 2006Film / Director : Sung Kuk Kwon / Cinema Jenis Film / Director : Dong Won Kim / Cinema Jenis Film / Director : Hee Chang Son / Cinenet
[Film] Holy Daddy
Jan 2006 - Apr 2006[Film] My Boss, My Teacher
Sept 2005 - Dec 2005[Film] Never to Lose
Apr 2005 - Sept 2005

Art Director
May 2006 - Sept 2006[Film] Who Slept with HerFilm / Director : Yu Sung Kim / Taewon Entertatinment

Assistant Designer in Art Department
Nov 2006 - Dec 2006[Advert] LG XII Apartment etc...LG XII Apartment - Architectural Material Company Advertisement / Ring Ring PartnersEverich Post-office Savings Insurance - Insurance Company Advertisement / Ring Ring PartnersHyundae Haesang - Insurance Company Advertisement / Ring Ring Partners

Set Decorator
Dec 2006 - Mar 2007[Drama] Behind the White TowerMBC Weekend Special Drama (South Korea) / Director : Pan Seok An / Jong Hak Kim Production

Art Dorector
Mar 2007 - Jun 2007[Film] Attack on the Pin-Up BoysFilm / Director : Lee Kwon / SM pictures

Set Decorator
Jun 2007 - Sept 2007[Drama] In-Soon is PrettyKBS 2 Mini-Series (South Korea) / Director : Minsu Pyo / Jong Hak Kim Production

Set Decorator & Prop Maker
Jun 2007 - Jun 2007[Film Poster] Movie Poster ‘Truck’Movie Poster Shoot / Director: Hyung-jin Kwon / Sidus FNH- Made props, dressed and decorated location set for movie poster shooting.

Assistant Designer in Art Department
Sept 2007 - Oct 2007[Advert] Laneige etc...Laneige - Cosmetics Company Advertisement / Nabi DesignHanhwa L&C - Architectural Material Company Advertisement / Nabi Design

Art Director
Oct 2007 - Apr 2008[Film] Romantic IslandFilm / Director : Kang Cheol Woo / DRM Entertainment

Production Designer
Apr 2008 - Jun 2008Short Film / Korea National University of Arts / Director : Bu Cheol Kim Short Film / Jeon Ju International Film Festival ‘Shot Shot Shot’ Program / Director : Na YoungKim
[Short Film] Passing the Room
May 2008 - Jun 2008[Short Film] A Garden Balsam
Apr 2008 - Apr 2008

Set Decorator (Location & Studio Set in Korea only)
Jun 2008 - Nov 2008[Film] The Legend of the Dancing NinjaKorean & American collaboration film / Director : Mitchell Klebanoff / ATM motionwide, GV Entertainment

Assistant Interior Designer / Graphic Designer
Nov 2008 - Mar 2009[Interior] Han - River Art City ProjectCompany Kan & Partners Ltd.- Reseached concept images and visualised a variety of ideas using Sketch-Up or by hand drawing.- Designed posters for Theatre Play, company official business card and other various graphic work related in company business.

Art Team Support
Jan 2009 - Jan 2009[Film] A Brand New LifeFilm, 2008 Applied For Gyung-Gi Location Incentive / Director : Ounie Lecomte / Now Film2010 Berlin International Film Festival, Won Deutsches Kinderhilfswerk - Special MentionThe 19th Bu-Il Film Festival, Won New Director PrizeThe 12th International Woman’s Film Festival In Seoul, Won Nawff PrizeThe 34th Hong Kong International Film Festival, Won Signis PrizeThe 12th Director’s Cut Award, Won New Director Of The Year Prize2009 Cinekid, Won Cinekid Film Award2009 Asia Pacific Screen Awards, Won Asian Pacific Screen Award2009 Tokyo International Film Festival, Won Asian Film Award Show less

Art Director
Feb 2009 - Jun 2009[Film] Sooni, Where Are You?Film / Director: Ho-Jun Kim / Yeo-Hae Entertainment

Assistant Designer in Art Department
Jul 2009 - Sept 2009Chungjungone Soy Sauce - Food Specialized Enterprise Company Advertisement / Nabi DesignInnisfree Dong-Baek Story - Cosmetics Company Advertisement / Nabi DesignEtude House Acne Zero - Cosmetics Company Advertisement / Nabi DesignShinhan Bank (Kyung Ju Choi Story) - Bank Advertisement / Nabi Design Mini Film for Advertising Korea (shown in China) / Director : Seung Wan Ryu/ Korea Tourism Organization
[Advert] Chungjungone Soy Sauce etc...
Jul 2009 - Sept 2009[Advert] South Korea Like a Movie
Jul 2009 - Aug 2009

Set Decorator / Graphic Designer
Dec 2009 - Jan 2010[Film] CamelliaOmnibus Movie Korea, Japan, Thailand / Director: Wisit Sasanatieng / Balcon Film

Production Designer
Dec 2009 - Dec 2009[Short Film] Rice ThiefShort Film (Graduation Work, Korea National University of Arts) / Director : Hyuk In Kwon

Assistant Designer in Art Department
Dec 2009 - Dec 2009[Advert] Miso FinanceMicrocredit Bank Advertisement / Nabi Design

Production Designer
Feb 2010 - Feb 2010[Music Video] Present (Korean Pop Artist : K Will)Music Video / Director : Peter Vanilla / Chips Communication

Assistant Designer in Art Department
Feb 2010 - Feb 2010[Advert] Oddugi 3 Minute CookingFood Specialized Enterprise Company Advertisement / Nabi Design

Set Decorator
Mar 2010 - Aug 2010[Drama] Bad GuySBS Drama Special (South Korea) / Director : Hyungmin Lee / Good Story

Production Designer
Aug 2010 - Sept 2010[Short Film] Vanished NightShort Film (Graduation Work, Korea National University of Arts) / Director : Sungduk Cha2011 International Woman’s Film Festival In Seoul, Special Prize From Juries2011 Seoul Christianity Film Festival, Grand Prize in Koinonia2011 New Taipei City Film Festival International Student Film Golden Lion Award2011 Festival Brasileiro de Cinema Universitario (Narrative Construction)2011 Puchon International Fantastic Film Festival, Puchon Choice Shorts (Official Competition)2011 Mise-en-scene Short Film Festival (Official Competition)2011 Independent Film & Video Maker’s Forum New Short Film2011 Tokyo International Film Festival, Korean Cinema Week 2011 Korean Women Directors New Film Showcase Show less

Director & Producer & Designer
Nov 2012 - Nov 2014‘Rose, Lotus’ is the first stage adaptation of the seminal Korean horror film ‘A Tale of Two Sisters’ investigating the audience's endurance of fear as well as question the effects of live performance versus the classical horror movie genre.'Rose, Lotus' will put forth a unique impact of excitement and intrigue for its audience whilst still adapting the effectiveness of the horror movie genre.The first performance was successfully presented at Central Saint Martins in London on 3rd of June 2014 and this show is on the progress to go further. Show less The 'HAPPY HOUR' is an interactive performance art project which researches the notion of happiness among the students and staffs of the University of the Arts London through interview, interactions and laughter.By occupying the communal spaces in each college, especially the lift where performer can hold much closer communication and interaction with her/his audiences because of its limited space, we encountered people across UAL and their great stories.The First start of the 'HAPPY HOUR' was in 2012 from the Central Saint Martins by myself and has been developed by a generous 'POST GRADUATE COMMUNITY FUNDING' of University of the Arts London. Show less
[Performance] ROSE, LOTUS
Mar 2014 - Nov 2014[Performance] HAPPY HOUR
Oct 2012 - Jul 2014[Performance] Beyond the Line
Jan 2013 - Feb 2013[Performance] The Ways of Understanding
Nov 2012 - Dec 2012

MAPPED PRODUCTIONS
Mar 2013 - Jun 2013Worked as a set & prop designer and Video Projection Operator for theatre play ‘(UN)STABLE’ which was presented at Rabbithole Theatre (Athens Greece), Empros Theatre (Athens Greece), and Platform Theatre (London UK). - Created a series of hidden and mysterious environments / events within site specific locations in Piraeus, Athens as one of directors.- Designed official poster of the show, important action & dressing props and decorated location set for ‘ACT 1’ event.- Performed as one of performers (Tarrot Card Reader) in ‘ACT 1’ event.
[Performance] (UN)STABLE
Mar 2013 - Jun 2013[Performance] The Runner
Mar 2013 - May 2013

I.T group
Aug 2013 - Sept 2013[Window Display] i.t POP UP Store Window Display @ SELFRIDGES- I.T group is Hong Kong-based fashion house currently opened pop up store in Selfridges.- Worked as a window display construction designer for i.t pop up store in Selfridges.

Samsung Ventures Europe
Oct 2013 - Feb 2014[PA] Administrative Assistant- Assist for research and analyse companies in IT, Hi-Tech, and Clean-Tech industries for potential investment and exit.- Provided full administrative support and PA coverage for Samsung Ventures Europe and its members such as organising important meetings, regularly updating SVE overview ppt presentation and controlling team budget to ensure that the team operates smoothly and efficiently.

MAPPED PRODUCTIONS
Jun 2014 - Jul 2014[Performance] NaClNaCl[salt] is a collaborative promenade piece created for and tailored to the specific environment of Polverigi’s Villa Nappi, poetically interpreted by Mapped Productions in a work loosely based on Chekhov's 'The Cherry Orchard' . The production (re)imagines the grounds of the villa and its contemporary surroundings. The economic development of the land predicted by Chekhov and the demise of the old world is perhaps inevitable and arguably necessary; but is the new world going to be a place worth living in? Show less

CEENA
Nov 2014 - Jan 2015Interior DesignerWorked as an Interior Designer & Wall Decorator for Korean restaurant called CEENA in the heart of Lodnon.

MAPPED PRODUCTIONS
Apr 2015 - Jul 2015[Performance] Nova InsulaNova Insula - A new immersive experience tailored to Ancona's fortress: the Lazzareto.Nova Insula takes themes, ideas, and issues of The Tempest and addresses them through design and dramaturgy rather than spoken text. By presenting it in this visual manner, the content and story become more accessible to the audience. The original text acts as a jumping off point for the creative process rather than something to be faithfully rendered.The Lazzaretto in Ancona has a long and interesting history. Originally being built as a leper colony in the 18th century, it has also served as military base and a site for importing goods into Ancona. By setting Nova Insula in this particular site, we are engaged in work that can be described as site-responsive. The text and the space stand in conversation with one another, both their differences and similarities adding to the dialog. Show less
Licenses & Certifications

Professional Physical Education (3rd level) in Swimming
Ministry of Cultures, Sports and TourismJan 2003
Lifeguard
Korean Red CrossJan 2003
Honors & Awards
- Awarded to Hyesung BaekThe 1st Spris Art Canvas Competition Spris ltd 2003 Nominee (received a reward as company products and work were exhibited in the biggest Converse shoes store in Myungdong, Seoul, South Korea) / Spris ltd
- Awarded to Hyesung BaekThe First Painting Competition organised by Sungshin Women’s University Sungshin Women’s University 1999 Won excellence award, national ranking 3rd (got an opportunity to apply Sungshin Women’s University as special admission) / Sungshin Women’s University
Languages
- koKorean
- enEnglish
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