Ravit Ram Bar-Dea

Experience

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  Marriott Hotel

  Aug 1996 - Dec 1997

  Ass. VP Marketing

  managing the forecastsResponsible for the marketing activity and implanting the brand values in Israel.Managing and implementing marketing activities: publishing, media and content management print productions. Managing customer relationship value, cooperation with distributors, advisors and agents and key opinions.Managing and organizing exhibitions Launching new products.

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  Forum Conference & Banqueting

  Dec 1997 - Feb 2000

  Director of marketing & business development
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  Barco

  Feb 2000 - Jan 2003

  VP marketing and sales ass.& Marcom

   Work with Barco marketing team in EMA Work with overseas brands headquarters and adjusting the international marketing strategy to the needs of the local market Create partnerships with various companies to increase sales volumes and producing special events for specific target audiences in B2B, Government, Military and B2C markets

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  Nortel Networks

  Jan 2003 - May 2005

  Marketing communication manager

   Build the marketing strategy and forecast for B2B, Government, Military and B2C markets Manage and implement marketing activities Build a new site and new media activities in eastern Europe Ongoing work with Nortel EMEA marketing and sales teams Development and administration of online marketing strategy including search engine optimization and management

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  Laniado Communication & PR

  May 2005 - May 2010

  Division Directors Health and Wellness Communication & Strategic Consultancy

   Manage a team of consultants, medical representatives, producers Led and manage new and existing profit centers business unit - "Health and vitality communication.": Pharma: Teva, Pfizer, Novartis, Struss, DANONE,  Develop and execute business strategy, plan and go-to-market, new products and solutions  Implementation of the business plans with a focus on profitability Led Marketing activities, business Intelligence, business development and implemented monitoring and measurements goals  Competitive analysis to provide features and benefits differentiation Development and implementation of a marketing budget Establish and meet aggressive timelines for initiatives Effectively direct and manage third party suppliers to meet aggressive deadlines Development of recruitment marketing programs for physicians and acquisition strategy support Show less

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  Dun & Bradstreet

  Mar 2010 - Apr 2013

  Vice President Product Marketing

   Led an efficiency and growth plan that increased profitability by 10x% year on year Developed a strategy for opening new markets Planned and executed market research that identified key strategic initiatives and gained insight from customers, suppliers, and employees Prove marketing value - connect activities and leads to business results Responsible for the company's portfolio and brand. Develop sales tools and collateral to enable sales to effectively position and sell Manage media and communications channels (over any channel including social and online) Manage relationship with advertising companies, public relations & sales promotion Management company member Show less

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  Paradox Security Systems

  May 2013 - Jul 2015

  VP Global Product Marketing, Board Member of Paradox Security IoT Platform

   Managed a $100M PNL with distributors worldwide. Expanded global markets and turned around operations to make them more competitive and profitable. Worldwide rebranding efforts. Increased user retention, loyalty, and acquisition Led an efficiency and growth plan that increased profitability by 10x% year over year Led the Product Management and marketing cross-country teams (20 people) Led go to market Paradox solutions for security and home automation serving our 66 distributors around the global Developed a consumer-facing hardware, software, and cloud products In charge of product strategy, roadmap definition, content prioritization, and roadmap implementation specification, and managing the release cycle Led, shape, and built advanced marketing materials based on a strong understanding of customer/business needs, behaviors, and buying personas  Development and Led of a strategic Product & marketing plan complete with goals, objectives, and analytical systems, driving growth and profitability. Lead all client acquisition and client retention efforts, direct to consumer and B2B Measure ROI of different marketing activities and craft future strategy based on results Show less

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  Well-Beat

  Jul 2015 - now

  Co Founder, CEO

  Well-Beat's SaaS solution for patient communication delivers personalized, automated, and proactive messaging to ensure ongoing patient engagement with their health plans. By combining AI with behavior models and data-driven solutions, Well-Beat becomes a dynamic tool that empowers healthcare providers to connect with patients effectively and deliver personalized care that precisely aligns with individual health needs, marking a significant advancement in healthcare communication and engagement. The Well-Beat system has been shown to significantly improve treatment adherence in chronic patients, thereby reducing avoidable healthcare costs without adding to labor demands Establish and led the company's vision, mission, culture values, innovation  Overseeing fundraising, partnerships, and investor relations Develop and managed a global team Responsible for product vision, roadmap, user experience, go to market and commercial through successful integration into leading healthcare systems, marketplaces, and EMRs’ Formulate and execute comprehensive business (direct, distributor, channel, partnership, OEM), and operational strategies, negotiating, and integrating partnerships Spearhead all aspects of branding & marketing, including strategy, co-solutions, partnerships Recognized as a keynote speaker at international health, innovation, leadership events, garnering global awareness and prestigious awards such as AI For Good, Tie Women, Microsoft for startups, EY Digital health and more Awards Show less

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  CICL - The Center For Innovation Commercialization LLC

  Jan 2024 - now

  Advisory Board