
Morgan Anderson
Freelance Author

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About me
Digital Marketing Analyst | Data Visualization | Data Analysis | SEO Strategy | Data-driven Insights
Education

Calvin University
2015 - 2019BA Strategic Communication, Honors English-Writing, Spanish Strategic Communication, Honors English-Writing, SpanishActivities and Societies: I studied abroad for a semester in Peru during fall 2016, and I studied abroad in Mexico during the January term in January 2018. My poetry was featured in Dialogue, Calvin University's creative arts journal. I played Ultimate Frisbee my freshman year, and worked for Chimes, the student-led newspaper. Graduated Calvin as a triple major, with a BA in Strategic Communication, English-Writing, and Spanish. Made the Dean's List all four years, achieved a 3.7 GPA upon graduation, a member of Calvin's 2nd cohort of the Artist Collaborative.

Boston University
2021 - 2022Master of Science - MS Media ScienceStudied media law and policy; communication research and theory; design strategy and software; and a final thesis.
Experience

Freelance editor/writer
Jan 2013 - Feb 2016Freelance AuthorI've written and self published two novels with the self publishing company AuthorHouse. My two books are Avian, the revised edition, and Ascend.

Willow Creek Community Church
Jun 2017 - Aug 2017Production InternEdited postproduction videos, helped with production, on-set assistance, gathered props, non-profit familiarization, pitched an intern video-shoot, edited scripts.

Calvin College Chimes
Sept 2017 - May 2018Student-led newspaper at Calvin University (previously Calvin College)Researched article topics, wrote stories, took photos. Researched article topics, assigned stories to writers, wrote stories, content edited articles, developed article layout, took photos. This is a link to my work writing for Chimes: https://calvinchimes.org/editors/?writer=Morgan%20Anderson
On-Call Writer
Feb 2018 - May 2018Local Editor
Sept 2017 - Feb 2018

Lutheran Church Charities
Jun 2018 - Aug 2018Communications InternAssisted with editing copy, formatting layout for weekly newsletter, proofing emails, organizing information for LCC K-9 Conference, event photography.

Dime and Regal
Sept 2018 - Jun 2019Commissioned ArtistI created fine-art photography prints and graphic design cards. These cards created for Dime and Regal, a woman-owned boutique located in Grand Rapids, MI, where I was a contributing commissioned artist for 10 months. Dime and Regal focused on supporting and featuring local Michigan artists.https://www.dimeandregal.com/morgan-anderson

Bethany Christian Services
Sept 2018 - Nov 2018Refugee Transitional Foster Care Language Development Program InternI assisted teaching language (reading, writing, comprehension, etc.) and social skills to refugee and immigrant children.

Banana Republic
Oct 2019 - Dec 2020Sales AssociateAssisted customers, sold clothes, worked as a cashier, fulfilled online orders, organized and maintained store cleanliness, committed to creating a positive shopping experience for customers and coworkers.

Freelance
Feb 2020 - Feb 2022FreelanceManaged and coordinated with clients, met deadlines, collaborated on project goals, coordinated meetings, copywriting, interviewed individuals, transcribed materials, photography. Previous clients include Canvas8 and Symposia Labs.

Glenbrook High School District 225
Oct 2020 - Jan 2021Instructional AssistantShort-Term Instructional Assistant at Glenbrook South High School. Provided supervision and assistance to students transitioning back to class in blocked schedules due to covid-19. Assisted with technology and communication needs. Attained paraprofessional educator license for this role.

The Bulleit Group
Feb 2021 - Aug 2021Researched and drafted media pitches and sent upon approval. Brainstormed/contributed content ideas, drafting briefing documents, built media/analyst/event lists. Updated/maintained spreadsheets and master documents. Updated monthly reporting and quarterly reporting, participated in announcement pitching, analyst pitching, and event pitching. Monitored for client coverage in the news. Month contract public relations position. Expanded media list, researched reporters and journalists, drafted press releases, drafted pitches, researched client coverage.
Account Coordinator
Mar 2021 - Aug 2021Contractor
Feb 2021 - Mar 2021

Boston University
Sept 2021 - Dec 2021Graduate AssistantAssisting professor with development of their book on media effects and transgender representation in media.

18 Coffees
Feb 2022 - May 2022Marketing InternSupport the Director, Content & Community with our community's communications and content from start to finish: from email distribution to social media marketing to monthly community programming focused on social impact and professional development. Use writing, design, and marketing skills to create content that raises brand awareness, drives engagement, and expands community membership.

August Jackson
May 2022 - Sept 2022Supporting internal initiatives and organizational functions. Working with AJ teams on strategic, creative, and production-focused projects.
Project Specialist
Aug 2022 - Sept 2022Engagement Intern
May 2022 - Sept 2022

Purpose Worldwide
Oct 2022 - Apr 2023Associate PartnerTrack benchmarks and manage activity timelines to stay consistent with overall PR strategy and plans; press and analyst list development and maintenance; strategic pitching; draft media materials: press releases (upon request) and briefing sheets; press release distribution management; KPI deck creation; researching and developing strategic events lists tailored to clients’ PR and business requirements; maintain events calendars for presentation on weekly calls coordinating various aspects of client event fulfillment. Show less

Bixal
May 2023 - Feb 2025Digital Marketing AnalystPrimary responsibilities: - Create data visualizations and data dashboards to enhance data takeaways from Google Tag Manager and Google Analytics. Give stakeholders access to curated information and actionable insights regarding campaign/website performance, customer behavior navigation behavior, and potential UX improvements.- Design and implement data collection systems through Google Tag Manager, Google Analytics, etc., to gain insights around key performance indicators- Provide clients guidance with using analytics to make data-driven insights about what content website users are interested in, rather than them generate content without intent or backing- Utilize technical audits to identify and communicate SEO issues, in order to improve website SEO and help sites become a more accessible, optimized user experience.Secondary responsibilities:- Work with cross-departmental teams to maintain product line content and collaborate across web projects.- Help collect and visualize data, help interpret data to enhance client understanding of data, and contribute toward strategizing how to define success regarding data. Help clients interpret the data and empower them to make confident, data-driven decisions.- Leverage user behavior data and SEO best practices to optimize content and user experience- Provide subject-matter expertise regarding digital marketing analytics across multiple channels such as email, social media, ads and search engine optimization (SEO)- Train clients in the appropriate use of data for decision-making, including socializing digital marketing analytics across Federal and international entities- Work with Practice Area to develop processes to document and optimize processes related to Google Tag Manager setup, keyword analysis, and using SEO crawl tools such as Ahrefs and Screaming Frog.- Support proposal development process. Show less

University of Chicago
Jan 2025 - nowResearch AnalystWorked as a research analyst for the University of Chicago’s Data Science Institute, within the data ecology research initiative, worked with researchers to further awareness of data ecology projects and initiative goals.
Licenses & Certifications
- View certificate

Certificate in Principles of Public Relations
Universal Accreditation BoardSept 2019 - View certificate

EdX Verified Certificate for Introduction to Digital Humanities
HarvardX - An Online Learning Initiative by Harvard University through edXMar 2021 - View certificate

Essential Design Principles for Tableau, Coursera
University of California, DavisOct 2023 - View certificate

Data Visualization with Tableau Project, Coursera
University of California, DavisOct 2023 - View certificate

Understanding and Visualizing Data with Python
CourseraApr 2023 - View certificate

Google Finance Data Analyst Professional Certificate Specialization
CourseraOct 2022 - View certificate

Google Data Analytics Specialization
CourseraOct 2022 - View certificate

Fundamentals of Digital Marketing
GoogleMar 2022 - View certificate

Google Ads Display Certification
GoogleSept 2020 - View certificate

Digital Marketing
General AssemblyJun 2020
Honors & Awards
- Awarded to Morgan AndersonDeans List Calvin University May 2019 Deans List for academic merit all four years
Languages
- spSpanish
- enEnglish
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