Logan Gonzales

Experience

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  Esd & associates

  Jun 2021 - Aug 2021

  Summer Marketing Intern

  • Researched media outreach, blog topics, and client background to provide key insights and information to clients to help identify new opportunities for business.• Created designs for social media posts using Canva to attract audience attention to the topics. • Composed client press releases and blogs that educated customers on product and services to increase brand awareness. • Developed HTML based email blasts to solicit new clients. • Assisted with development of client video commercials to promote business. Show less

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  Change Healthcare

  May 2022 - Dec 2022

  Enterprise Imaging Marketing Intern

  • Researched Enterprise Imaging collateral to create ROI statements to support digital marketing objectives for cardiology, radiology, and cloud business.• Created product positioning guides for cardiology third party integration.• Leveraged an online project management system to process and oversee the development of key go to market collateral, including videos, brochures, infographics, and email communications. • Developed documents for product launches that support customer presentations, website solutions, training, and community content to launch successful solutions. • Assisted with artificial intelligence product marketing content from the development stage to the official product launch. • Analyzed competitor's positioning, product messaging, and SWOT to provide the team with a greater competitive advantage. • Developed and updated battle cards based on insights from analyzing competitors for the competitive intelligence team. Show less

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  SPM Marketing & Communications

  Jun 2023 - now

  · Utilized DSPs such as The Trade Desk, Simpli.fi, and Pulse Point to create, monitor, and optimize digital display and video advertising campaigns.· Built, monitored, and optimized social campaigns using Facebook Ads Manager and LinkedIn Ads Manager.· Reported weekly and monthly progress of programmatic and SEM campaign spending and KPIs.· Cross-referenced multiple documents with ad platforms to perform quality assurance checks on running campaigns.· Built tracking tags with Campaign Manager 360 to traffic to platforms to install creatives for campaigns. Show less

  • Associate Digital Media Manager

    Oct 2023 - now

  • Digital Media Intern

    Jun 2023 - Apr 2024
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  Unlock Health

  Oct 2023 - now

  Associate Digital Media Manager

  · Utilized DSPs such as The Trade Desk, Simpli.fi, and Pulse Point to create, monitor, and optimize digital display and video advertising campaigns.· Built, monitored, and optimized social campaigns using Facebook Ads Manager and LinkedIn Ads Manager.· Reported weekly and monthly progress of programmatic and SEM campaign spending and KPIs.· Cross-referenced multiple documents with ad platforms to perform quality assurance checks on running campaigns.· Built tracking tags with Campaign Manager 360 to traffic to platforms to install creatives for campaigns. Show less