
Netanel Block
Online Marketing

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About me
Head of Digital Strategy | FNB Internet Capability
Education

University of Johannesburg
2008 - 2011Bachelors of Commerce Marketing, Management and Intrapreneurial ManagementI majored in marketing, intrapreneurial management and business management. In addition to my academic studies I also trained with the track and field team specialising in short distance running.

University of Cape Town
2011 - 2011Certificate Online Marketingthis certificate covered paid media, SEO, landing page optimization, direct marketing and more.
Experience

Digital Planet
Nov 2011 - Mar 2014Online MarketingDigital Planet is a leading e-Commerce agency which offers an end-to-end solution. For more than a decade, Digital Planet has helped companies take the complexity out of building and managing profitable online businesses with everything from world-class e-Commerce websites, back-end order management systems, SEO and online marketing, supply chain services and incentive programmesMy position entailed all online marketing matters. These responsibilities ranged from Google Adwords, SEO, Social Media, Google Analytics and everything in between Show less

Aqua Agency
Mar 2014 - Oct 2016Digital Media StrategistDigital Media Strategist for:- Standard Bank - Microsoft- Mercedes Benz Commercialwww.aquaonline.com/

Wunderman South Africa
Nov 2016 - Jun 2018Digital Media Account Lead - Standard Bank GroupDigital media lead across Standard Bank Group:(Business Banking, Personal Banking, Wealth and Investment, Online Share Trading, Wealth International, Insurance, Corporate and Investment Banking, Africa, Brand and Sponsorship, PBB SA)I Manage a team of strategists and campaign managers to ensure the effective running of paid media campaigns across the Standard Bank Group.As the media lead of my team I manage the Google paid media portfolio. The portfolio spans across multiple business units covering numerous countries around Africa and beyond. In addition to this I work closely with the DMP, DoubleClick tech stack, Artificial Intelligence and analytics to ensure optimum performance across our media campaigns. Show less

Sprout Performance Partners
Jul 2018 - Oct 2023Head of Digital Strategy across all paid media channels, including Google Marketing Platform and Social Channels for FNB and other well known South African businesses. Digital media lead for FNB with experience across the Google Marketing Platform. My role includes driving innovation and performance across all segments, managing a team and driving relationships with key industry players, publishers and media owners.Sprout is the first fully integrated performance focused digital media agency in Africa.
Head of Digital Strategy
May 2020 - Oct 2023Senior Digital Media Strategist - FNB
Jul 2018 - Apr 2020

FNB South Africa
Oct 2023 - nowHead of Digital Strategy | Internet Capability
Licenses & Certifications

DoubleClick Campaign Manager
DoubleClick
DoubleClick Search
DoubleClick
DoubleClick Bid Manager
DoubleClickSept 2017
Google Video Advertising
Google AdWords Certified
Salesforce DMP: Tactical Learning
Salesforce
Adwords Fundamentals
Google AdWords CertifiedAug 2013
Search Advertising
Google AdWords Certified
Online Marketing
University of Cape TownDec 2011
Google Display Advertising
Google AdWords Certified
Salesforce DMP: Strategic Learning
Salesforce
Honors & Awards
- Awarded to Netanel BlockAbsa Jewish Achievers Awards Jewish Report Aug 2015 Nominee for the Creative Counsel Young Jewish Entrepreneur Award 2015
Volunteer Experience
Advisor
Issued by Bnei Akiva on Jan 2008
Associated with Netanel Block
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