
Yanina Daniela Del Papa

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About me
Marketing & Advertising Professional
Education

Cambridge Institute
2010 - 2010First Certificate in English
Universidad de Ciencias Empresariales y Sociales
2013 - 2017Bachelor´s Degree in Advertising AdvertisingGraduated on July 2017.
Experience

Buquebus
Oct 2010 - Jun 2014Marketing Assistant
Jan 2014 - Jun 2014Sales Representative
Oct 2010 - Jan 2013

MRM
Jul 2014 - Jun 2016Management of Banners and Emails campaigns development for General Motors and LATAM.Costs and timing estimation, Project Plan, work breakdown on JIRA tasks for design, dev and QA teams. Quality Assurance on digital campaigns for General Motors, Hilton Hotels, L'Oréal, Cisco, Ingeniería Sin Fronteras, YPF and Pharma Brands.
Junior Project Manager
Oct 2015 - Jun 2016QA Analyst
Jul 2014 - Sept 2015

Ogilvy
Jul 2016 - Oct 2017Management of digital campaigns development for IBM in Regional Markets.
Account Executive
Jan 2017 - Oct 2017Project Manager
Jul 2016 - Jan 2016

MRM
Nov 2017 - Jan 2020We are a multi-disciplinary unit that develops digital products for our clients located in the United States, Canada, Paris, and London.As a Business Unit Manager, I monitor all the internal dynamics for each project and the client goals while I also focus on making it compliant with the company objectives. My main responsibilities are:- Create, Evaluate & Update Processes- Build Strong Relationships with Clients- Budgets & Timelines Preparation- Analyze & Diagnose: Resources, Supplies, Equipment, Staffing & Skills Needs- Consolidate Reports & Metrics- Train, Mentor & Supervise People- Solve Day-to-Day Problems but keep working towards the Big Picture! Mostrar menos
Business Unit Manager
Feb 2019 - Jan 2020Senior Project Manager
Nov 2017 - Jan 2019

UCES
Jan 2018 - Jan 2021JTF (Practical Applications Teacher)Teaching & Mentoring students on their final assignation for dissertation on the Advertising Career: creating a Holistic Communication Campaign for a real client (Worked with BBVA, DirecTV, Discovery Channel, LG Electronics)

Omega CRM, A Merkle Company
Nov 2020 - Mar 2021Project LeadSalesforce Marketing Cloud & CRM Projects.Oracle - Eloqua Projects.

Ogilvy
Mar 2021 - nowInternational Account SupervisorWorking on a variety of strategic and tactical projects for Nestlé International - considering Global, Regional and Market dimensions, as well as extending accross Corporate, Category and/or Brand domains.At the core, my team is defined by leading Loyalty & CRM, Sustainability and Experience projects.We have also collaborated as an amazing project with Special Olympics Catalunya on the communication and execution of the "Jocs Special Olympics Granollers 2023".
Licenses & Certifications

Brand Building Basics
Lynda.comJan 2015
Practical HTML for Marketing Projects
Lynda.comMar 2019
Comercio Electrónico
Google ActívateNov 2020
Languages
- inInglés
- esEspañol
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