Maethel Thomas

Experience

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  United States Air Force

  Aug 2011 - Jan 2021

  Mental Health Technician

  • Responsible for providing administrative assistance, customer service, outreach & prevention education, and treatment for 12K tri-service members and their dependents, 4 deployed units, and 300 contractors. Conduct training for 18 Commanders, 15 First Sergeants, and 4 Navy liaisons Procure, prepare and review all necessary documents, ensuring all documents meet the requirements of national customs authorities and regulatory bodies.• Research and identify • Prepare and establish monthly metrics derived from social media analytics for each client; serve as primary point of contact to meet customer needs and attain top-tier satisfaction.• Manage all Accounts/Receivable activities and functions. Show less

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  GULF COAST SHIELD FIRM LLC

  Jan 2020 - Aug 2021

  Marketing Advisory Consultant

  • Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%• Cultivated social media presence to include Facebook, linked inn and Instagram accounts. • Implemented efficiency and cost-saving programs that reworked the editorial, production, and sales processes for three magazines; increasing profitability by 10% on average• Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence• Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of five new publications whose profitability increased between 10 – 20% annually • Owned the training, coaching and supervision of team members. Show less

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  Innovative Community Engagement Foundation

  Jul 2021 - now

  Director of Marketing Jacksonville Chapter Board Member

  • Developed custom application solutions by partnering with clients to identify and meet unique needs.• Devised and implemented new functionality in collaboration with IT.• Leverage expertise in marketing and business processes • Oversee the delivery of market content and relevant marketing campaign deadlines in accordance with customer specifications to ensure timeline and financial requirements are met; • Prepare and establish monthly metrics derived from social media analytics for each client; serve as primary point of contact to meet customer needs and attain top-tier satisfaction. Show less

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  Edward Waters University (Official)

  Jan 2022 - Jun 2022

  Veteran Affairs Administration

  • Independently conducted investigations to assess eligibility for benefits to include, but not limited to informed decisions and other sources.• Reviewed documents and interviews in person or via phone, and advocates to establish eligibility for a wide range of -Veteran's educational claims.• Analyzed, developed, and requested required evidence from many sources’ civilian, medical, military and government sources. Acted as a liaison between the Government sources, the school and the veteran • Maintained academic records for students to ensure integrity. • Performed audit on college records for various administrative documents.• Analyzed student requirements for programs and provided audit request for registration needs.• Reviewed various post-secondary transcripts for all transfer credits. Administered college course schedule process for academic calendar. Show less

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  Pine Castle

  Aug 2022 - Oct 2023

  Marketing, Media and Communications

  • Responsible for the development, and implementation of the agencies marketing, communications, graphic design, community and public relations efforts. developed all marketing collateral, advertising, branding, social media, website content, email newsletters, press releases and all philanthropic and donor materials.• Developed, and executed an annual communications plan, built branding strategy, annual reports, brochures, donor communications, signage, and other internal/ external communications as needed.• Developed metrics to measure success and evaluate the effectiveness of the impact of all media on the mission.• Captured, designed, and edited internal photography for entire organization. managed image database. Managed 3rd party external photographers, videographers, and marketing / advertising agencies.• Managed, instructed and advised media relationships to ensure the most effective messaging and branding. • Developed core content including managing the agency website, e-newsletter, flyers, promotional materials, press releases, donor communications. Proofread and copyedits for all printed and digital publications.• Wrote and submitted award nominations, and grant summary proposals. i.e. National, state, and local partner awards like RESPECT, First Coast Manufacturers Association, Florida ARF, Jacksonville Business Journal, etc.• Served as a member of the leadership team preparing board meeting presentations to ensure an effective agency-wide approach in the marketing and communication activities of the organization. Liaison between the core business stakeholder and philanthropic development to utilize content for fundraising initiatives. Show less

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  Compass Group USA

  Oct 2023 - May 2024

  Marketing Manager University of North Florida

  • Supervise the formulation of the company’s marketing plans while collaborating with clients, management, distribution partners, and creative and content teams• Create an efficient marketing strategy for growing our audiences • Monitor execution of marketing campaigns• Design test/control segmentation, implement tests, track details, report results, analyze data and make strong recommendations.• Hold regular meetings with various departments and teams, including account managers.• Provide continuous training to ensure the team’s consistent performance. • Attend conventions and conferences, providing post-event reports and analysis• Leads in all marketing, advertising and promotional activities• Analyzes customer research, current market conditions and competitor information• Develops and implements marketing plans and projects for new and existing accounts• Expands and develops marketing platforms and manages the productivity of the marketing plans and projects while delivering marketing activity within agreed upon budget.• Reports on return on investment and key performance metrics and creates marketing presentations• Monitors industry best practices and trends Show less

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  Jacksonville Public Library

  Apr 2024 - now

  Marketing Specialist

  • Plans, researches, develops, markets, produces, presents, and writes promotional, educational, instructional, and informational material regarding department or division programs.• Formulates media campaign's goals and objectives and evaluates effectiveness through continuous analysis of program content, presentation and achievements.• Makes formal and informal presentations to public and private sector organizations, media representatives, and public officials.• Researches, conducts interviews, develops, prepares, writes, and edits publications, blog articles, advertising and promotional copy, social media messages, booklets, newsletters, news releases, magazine and news articles, public service announcements, video and slide show scripts, plays, flyers, displays, and correspondence.• Responds to routine informational inquiries from media representatives, public officials, sponsoring companies, advertising agencies, and the general public regarding assigned unit's operations, programs, policies, purpose, and areas of responsibility.• Uses data (survey, customer feedback, social media statistics, email marketing statistics, demographic data, community data, etc.) for recommendations and decision making. May assign, monitor, and review the work of others.• Maintains, controls and operates assigned video and audio-visual equipment.Operates standard office equipment to include personal computer using word, spreadsheet, database and other related software.• Provides marketing and communications advice and guidance to library staff from executive levels to front line staff which may include but is not limited to speechwriting, FAQs, recommendations, marketing and communication plans, best practices, etc.• Demonstrates proficiency in the City of Jacksonville's competencies Show less