Samantha Taylor-Frost

Experience

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  Powertraveller International Ltd

  Sept 2006 - Jun 2010

  General administrator and warehouse dispatch coordinator

  Responsible for taking customer orders, inputting into stock and accounting systems and processing orders through to dispatch. Advising customers on products to suit their needs. Handling enquiries and complaints from existing and enquiries from new customers. Had sole charge of warehouse dispatch, covering a large variety of postal delivery services ensuring all orders processed were ready to be collected and delivered in time. Gained confidence and experience working across an office and warehouse environment, great time management and ability to communicate constructively in a positive, self-assured and respectful manner. Effective handling of customers, particularly complaint handling, which resulted in significant, positive feedback from customers. Rapid and effective understanding of products, how they are manufactured and how they work enabled me to confidently answer a wide range of customer questions and to input my ideas on improving the product quality. Marketing and customer journey focus leading on website improvements. Weniger anzeigen

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  Microsoft Corporation

  Jul 2010 - Jul 2011

  IT Pro audience marketing manager

  Responsible for running the Consumerisation of IT campaigns, working with stakeholders from across the business and managing a large budget to successfully deliver on scorecard metrics. Co-ordinated and organising a variety of marketing activities, from website creation and demand generation, to managing events for 450+ attendees. Collaborated with global teams from across the business, taking ownership of metrics and pulling together virtual teams to deliver results.Gained personal leadership and project management skills, running campaigns and taking responsibility for the marketing mix. Highly competent working collaboratively in a large corporate organisation, pulling together people from across the globe to deliver results. Developed presentation skills through speaking in front of audiences of 200+ people. Awarded “Do The Right Thing Award” for demonstrating “Outstanding customer-centric behaviour in delivering a “One Microsoft” experience, integrating other aspects of the business whilst demonstrating great team work and commitment to delivering results.” Awarded “Most Positive Impact on the Business award” for my achievements managing the FY11 optimised desktop deployment campaign and leading a cross subsidiary virtual team to drive integrated activity for the relevant audiences.Rose over £6,000 for charity through actively running fundraising activities and taking part in challenges including the Three Peaks Challenge and UK Intelligent Sport Challenge. Weniger anzeigen

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  Microsoft, contracted via Brook Street

  Jul 2011 - Aug 2011

  Audience Marketing Manager

  Covered my previous managers role, responsible for managing audience marketing campaigns across multiple stakeholders. Managing budgets and planning for next year, including predicting future year performance. Trained up and managed the intern in the team.

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  Microsoft

  Jul 2012 - Jul 2016

  Marketing Communications Manager

  Managing marketing communications to the SMB audience. Taking a content based, customer focused approach to building the marketing plans. Ensuring the needs of the customer are put first and delivering solutions across the whole suite of Microsoft products. Covering marketing automation, influencer partnerships, digital media campaigns, social campaigns, SEO/SEM and lead generation activity. Previous experience in consumer and commercial Windows Phone Marcomms. Leading on a wide variety of multi-million marketing communications campaign plans. Including TV, OOH, press, digital retargeting, social and SEM elements for the Nokia Lumia launches. Delivering award winning campaigns, including the “most effective digital campaign of 2013” at the Mediatel awards, double gold awards at the 2014 Smarties awards and "IT & Consumer Durables" award at the 2014 campaign media awards. Further previous experience managing the out of home advertising for Office 365. Delivering locally relevant and exciting marketing through ambient and media first placements. Which were awarded the OOH multi-platform award and best use of multiple format in outdoor award at the Clear Channel Outdoor awards 2013. Skilled project manager delivering multiple campaigns through working closely with internal stakeholders across numerous areas of the business, corporate counterparts, external companies and agencies to deliver cohesive and highly effective marketing communications. Managing budgets and reporting back to business with data driven results and ROI. Weniger anzeigen

• 

  Amer Sports Corporation

  Jul 2016 - Sept 2019

  UK Marketing Manager, Precor

  Combining my passion for sport and fitness alongside extensive marketing knowledge and skills to deliver customer focused marketing campaigns. Putting the operator and their primary business objectives first and proposing solutions through fitness equipment and technology. Strong team work and people management skills. Working with multiple stakeholders, agencies, corporate, customers and the wider Amer Sports organisation to deliver integrated multi-channel campaigns, ranging across print, digital, social and events. Awarded the EMEA “Best Demand Generation Campaign” for my digital engagement strategy. Worked closely with the sales teams to support them and their customers, alongside managing budget and measuring marketing activities to deliver high return on investment for the business. Lead the Precor UK Education programme managing the network of Precor Master Coaches and our training partner, to deliver high quality training to our customers. Ensuring customers received coaching and were enthused about using our products. Enabling them to deliver fantastic group exercise classes within their facilities, in turn improving attraction, retention and secondary spend. Was a brand ambassador for the wider Amer Sports organisation, evangelising their products and company ethos. Taking on the additional role of developing a Corporate Wellbeing programme within the business to enthuse others to experience the enjoyment and benefits from being physically active. Weniger anzeigen

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  Unily

  Sept 2019 - Jan 2022

  Marketing Intelligence Executive

  Returning to the technology industry, shifting from focusing on the benefits of everyone being active, to the benefits of companies ensuring they have connected, informed and engaged employees. Broadening my marketing experience within the product marketing team, creating and leading the competitive strategy for this fast-paced industry. Ensuring the strategy is both data (Salesforce) and knowledge driven, to result in a rounded and accurate view of the competitor landscape. Supporting the sales team with competitive sales enablement assets and advising leadership on how to remain as competitive as possible. Expanded my role to take on management of the analyst relationships including Gartner, Forrester, Clearbox and others, to maximise the industry knowledge that can be gained from them for the competitive strategy. While also building strong relationships, ensuring the analyst organisations have a clear and up to date understanding of the Unily product in their roles advising prospective customers on intranet technology and writing reports on the sector. Embracing what Unily stands for by developing and maintaining a competitive insights site within our company intranet, enabling everyone to benefit from the shared knowledge. Weniger anzeigen

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  Ordnance Survey

  Jan 2022 - now

  Competitive Intelligence Enablement Manager