Claudia Duque

Experience

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  Banco Davivienda

  May 2010 - Sept 2021

  Responsibilities:-Design digital banking products and services aligned with the organization's digital transformation strategy, driving innovation and excellence in customer experience.-Define the value proposition for the placement of digital products and services through partner channels, leveraging the bank's expansion strategy and strengthening strategic alliances.-Structure the product's value proposition, considering the needs and expectations of different stakeholders, and ensuring a strong and differentiated value proposition for users.-Develop the product budget, identifying necessary resources and ensuring efficient and effective allocation, optimizing return on investment.-Continuously monitor the digital adoption of customers and develop strategies to improve it, utilizing data analysis and user feedback to drive adoption and customer satisfaction.Achievements:-Led the structuring and implementation of initiatives for generating campaigns through digital channels, resulting in a significant increase in campaign participation, from 10% to 17% in the first year.-Implemented a scalable solution for the placement of digital credit cards through strategic partner channels, successfully integrating partners such as McCenter, Avianca, and Aviatur in the first year, with plans for expansion to over 15 partners within the first year. Show less Responsibilities:-Manage the project portfolio in alignment with the organization's strategy, ensuring successful delivery of projects within time, scope, and budget.-Evaluate the financial viability and return on investment of projects, structuring plans that maximize value and minimize risks.-Lead high-impact projects within the organization, collaborating with interdisciplinary teams and rigorously tracking key indicators of time, scope, and cost.-Conduct comprehensive budget monitoring, identifying efficiency opportunities and taking corrective actions when necessary.-Define effective strategies to meet key project indicators, proactively managing internal and external stakeholders of the organization.Achievements:-Successfully led the implementation of the integration between Rappi and DaviPlata, resulting in the creation of RappiPay. This project became a benchmark of innovation and attracted over 800,000 customers in just 3 years.-Reduced customer onboarding time in service offices from 20 minutes to just 5 minutes through the implementation of an efficient and streamlined digital onboarding process. Show less

  • Product Manager

    Jun 2019 - Sept 2021

  • Project Manager

    May 2010 - Jun 2019
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  CarroYa

  Sept 2021 - Jul 2023

  Product Owner ecommerce

  Responsibilities:-Design digital products and services aligned with the organization's Objectives and Key Results (OKRs) and strategy.-Define annual and quarterly OKRs for the organization to establish clear and measurable goals.Structure the product's value proposition, taking into account different stakeholders and ensuring a value proposition for users.-Define Minimum Viable Products (MVPs) and manage the product backlog, prioritizing key functionalities and ensuring time to market.-Develop the product budget, identifying necessary resources and ensuring appropriate allocation.Achievements:-Led strategic partnerships with financial institutions and fintech companies, integrating their services into the vehicle purchasing journey. This enabled providing financing to customers, resulting in over 835 disbursements since implementation.-Improved the conversion rate of the vehicle publication process on the portal, increasing it from 2% to 8%. This was achieved through optimizing the user experience and implementing improvements in the publication flow.-Directed the market launch of the CarroYa application from scratch. In collaboration with product, design, and technology teams, achieved over 100,000 downloads in the first 9 months. Show less

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  Grupo Financiero Ficohsa

  Sept 2023 - now

  Product Owner

  Responsabilidades:-Definir una visión de producto clara y ambiciosa y comunicarla efectivamente a los stakeholders clave y a las células.-Proporcionar parámetros de negocio para los roles de ejecución dentro de su célula.-Establecer KPIs específicos para los productos una vez que entran en producción y comunicar el seguimiento regular a los stakeholders.-Mantener el backlog y priorizar el trabajo diario del equipo de producto basándose en los objetivos y KPIs definidos.-Generar historias de usuario y definir el MVP que generará valor al cliente.-Alinear las interfaces y los KPIs de otros productos con otros POs.Logros:-Logré consolidar una estrategia efectiva para el reuso de componentes transversales en productos digitales, alcanzando una eficiencia del 80% en la reutilización. Este logro es clave en la estrategia de eficiencia y crecimiento regional, facilitando la implementación rápida y coherente de soluciones a través de diferentes mercados. Show less